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爱尔兰酒吧公式 – 译学馆
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爱尔兰酒吧公式

You Can Find An Irish Pub Wherever You Go | Planet Money | NPR

You could be in New York, Barcelona, Kazakhstan or D.C.,
不管在纽约 巴塞罗那 哈萨克斯坦或者华盛顿
and you can find an Irish pub.
你都能看见爱尔兰酒吧
And if there’s something comforting about how similar they all are,
令人感到欣慰的是它们都非常相似
it’s probably because a lot of these bars
可能是因为许多这样的酒吧
— in fact,
实际上
more than 2,000 of them across 53 countries —
这遍布53个国家 超过2000家的酒吧
come from one man:Mel McNally
都是出自同一个人:梅尔·麦克纳利
and his business, the Irish Pub Company of Dublin, Ireland.
及其产业爱尔兰 都柏林酒吧公司
It all started when Mel McNally was just a baby
这一切都要从梅尔还是个孩子说起
and his parents would take him down to the local pub.
父母当时会带他到当地酒吧去
Mel pretty much grew up in pubs,
而梅尔几乎是在酒吧长大的
but he didn’t really give them that much serious thought
但他并没有思考过酒吧的问题
until he was older.
直到他长大
It’s the 1970s, and Mel’s in architecture school.
那是1970年 梅尔在建筑大学就读
And he and his classmates had to come up
他和他的同学不得不
with an idea for their final project.
想一个毕业设计方向
So they decided to do something a lot of us have done.
所以他们决定做一些我们大多数人都会做的事情
They decided,” We should write our paper
“我们应该选一个
on something we already know a ton about.”
已经很熟悉的东西来写”
“Pubs!”
“酒吧啊!”
And their teacher was like,”Really? Pubs?”
然后他们的老师就说 “真的吗?酒吧?”
And they were like”Irish… pubs?”
然后他们说“那就爱尔兰…酒吧?”
课题通过
They hit all the famous pubs in Dublin.
他们在都柏林所有的有名酒吧探店
And it was a kind of a scam at first,
如果说一开始这只是他们的一点小诡计
but they wind up taking it really seriously.
但最后他们却很认真地去做了
They brought along their sketch pads and their tape measures.
他们会随身携带速写本和量尺
They looked at the craftsmanship and the artwork.
认真考察工艺和艺术设计
They felt the distressed floors.
去感受仿旧地板
They analyzed the mouth feel of the Guinness.
亲自品尝分析健力士啤酒的口感
They debated the stained-glass work.
甚至辩论彩色玻璃制品的制造
And they distilled their research into three unspoken rules that all good pubs obey.
然后他们提取总结了三条不言而喻的好酒吧准则
Rule No. 1:
第一
You should be able to see the bar as soon as you walk in
一进门
and then from almost any place in the pub.
以及酒吧的各个角落都可以看到吧台
Except the toilet.
当然厕所除外
Rule No. 2: Define your style.
第二 找到你的风格
All good pubs belong to one or a mix of six Irish pub categories:
所有好酒吧都是这六种风格之一或混合体
modern gastro, brewery, shop
餐吧式 精酿式 杂货铺式
country, Celtic and Victorian
乡村式 卡尔特式和维多利亚式
And Rule No. 3: Balance privacy with room for gathering.
第三 平衡集众空间的隐私性
You’d have these tiny little rooms called snugs
你需要设置小雅间
to fit just a few people at a time,
用于一次性容纳几个人
give them some privacy while they’re having a drink — or a bad date.
为他们的痛饮和糟糕的约会提供一个私密空间
Even the long bar would usually be broken up into segments.
甚至要将长吧台分隔成几段来创造隐私
But then they all flow into a central area where people can mingle
但这些隔断都要融入一个中心区域
and slosh beer on each other.
用于人们交流及推杯换盏
“In a fact , these design things — they’re the structure of a good night at the pub.
实际上 这些设计是人们可以在酒吧尽兴的关键
This is what makes Irish pubs so special.”
也是让爱尔兰酒吧如此特别的原因
Mel had cracked the code.
梅尔破解了这一奥秘
He and his friends wrote up the report, and they aced the project.
他和朋友将这些写成报告 并得到了好评
And when he graduated, Mel realized that he was now probably
毕业的时候 梅尔意识到他可能是当下
the No. 1 expert in Irish pub design. Now,
爱尔兰酒吧设计的王牌专家
Ireland already had quite enough pubs.
如今 虽然爱尔兰已经有了足够多的酒吧
But over the years,
但这几年以来
he started to think that the rest of the world maybe didn’t.
他逐渐想到也许世界其他地方并非如此
So Mel began to get on some planes.
所以梅尔开始了他的差旅生活
Wherever some eager entrepreneur wanted to open a traditional Irish pub,
不管哪里 如果哪个企业家想开一间传统爱尔兰酒吧
Mel would go there and show them how it’s done in Dublin. Soon,
梅尔就会亲临 向他们展示都柏林的酒吧是如何设计的
he was selling his designs
很快他开始售卖他的设计图
and all the parts you needed to build an Irish pub from scratch.
以及设计图中 建造爱尔兰酒吧所需的所有部件
He’d send entire pubs around the world,
他会将整间整间的爱尔兰酒吧销售到全世界
ready to assemble in giant shipping containers.
运输集装箱内的这些酒吧可随时装配
It may sound kind of crazy, but the business took off.
这可能听起来很疯狂 但这桩生意却运作起来了
And he came up
然后他又想出来了
with a really clever way to make sure that no one could just replicate
一个非常聪明的办法
his designs cheaply in some factory.
确保没人可以在某些工厂廉价地复制他的零件
He convinced pub owners around the world that
他说服了全世界的酒吧老板
in order to build a truly authentic pub, you
想要建一个地道的酒吧
had to buy everything from Ireland — right down to the bric-a-brac.
你所有的东西都需要从爱尔兰买 甚至是一些小摆设
The lights, the chairs, the curtains — the man who won’t stop talking to you.
灯 椅子 窗帘 这个男人会不断地跟你说
It’d all come prepackaged and ready to assemble from Mel McNally.
这些东西梅尔·麦克纳利会直接寄到 你只要组装就行了
And in the interest of full Irish employment,
为了爱尔兰的就业率着想
he highly recommends an Irish bartender
他强烈推荐一名爱尔兰酒保
and a real Irishman to help you get it all up and running.
和一名真正的爱尔兰人来帮助成立并打点你的酒吧

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视频来源

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