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为什么说《魔兽世界》是颠覆者 – 译学馆
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为什么说《魔兽世界》是颠覆者

Why World of Warcraft is a Game Changer | NowThis Nerd

After 14 years, 100 million accounts, and seven entire expansions,
《魔兽世界》历经14年 在拥有亿万用户
including the all-new ‘Battle for Azeroth,’
以及“争霸艾泽拉斯”在内的七个资料片后
‘ World of Warcraft’is still the reigning,
如今依旧盛行
defending champion of Massively Multiplayer Online RPGs.
并卫冕MMORPG游戏冠军
Blizzard didn’t create the genre, but they perfected it,
暴雪公司虽没有创造MMORPG 却完善了它
and grew ‘ WoW’into a global
并在全世界引起一场WOW风潮
phenomenon that’s changed the way we
改变了我们对
think about interacting in the digital space.
数字空间里交互的看法
Whaddya say, guys?
你们怎么看
You can hang outside in the sun all day and toss a ball around,
你可以在太阳底下踢一整天球
Or you can sit at your computer and do something that matters.
或是坐在电脑前做点大事
I’m Andrew,
我是安德鲁
and this is Why We Live in the World of Warcraft
这期我们要讲“为什么说《魔兽世界》是颠覆者”
Let’s start by exploring ‘How It Conquered ‘
让我们先谈谈“WOW是如何征服世界的”
WoW’ wasn’tthe first MMO by a long shot.
WOW绝对不是第一个MMO游戏
It wasn’t even the first popular one.
连第一个大受欢迎的MMO游戏都算不上
The genre has its origins in
MMO游戏模式起源于上世纪70年代后期的
the Multi-User Dungeons for muds of the late 70s
全称为多用户虚拟空间的游戏MUD
they were text-based, hack-and-slash adventures that ran on University mainframes.
MUD是在大型科研主机上运行 以文字描述为基础的砍杀冒险类游戏
‘Neverwinter Nights’ introduced graphics to the text-only online genre in 1991,
1991年 《无冬之夜》在这种纯文本线上游戏模式中加入了图像
while the release of ‘ Ultima Online ’
而《网络创世纪》的发售
brought the genre to new levels of complexity and popularity,
则将该类游戏的复杂性和流行程度拔高至新层次
and gave it a name, courtesy of creator Richard Garriott,
并称这类游戏为“MMORPG”
who coined the term ‘MMORPG’ in 1997.
这个名字是1997年 由理查·盖瑞特所创造的
‘ UO’paved the way for future success stories
《网络创世纪》的出现
like ‘ Everquest’and ‘ Guild Wars, ’
为《无尽任务》 《激战》等游戏铺平了道路
most of which still exist today,
这些游戏中的大多数现在仍在运营着
although the playeraccount won’t come close to the population of Azeroth.
尽管这些游戏玩家数量与艾泽拉斯的玩家数量相匹敌
‘World of Warcraft’ was announced in 2001,
WOW于2001年公布
and when it released on November 23, 2004,
并在2004年11月23号发售
it completely changed the game for… well, games.
WOW的出现完全改变了整个行业的游戏规则
Most of its systems were inspired by earlier MMOs,
WOW的大多数游戏系统的灵感来源于早期MMO
the fixed classes, farming, and quests
固定的种族 农兵打怪以及任务
were all present in the dozens if not hundreds of titles that came before,
这种游戏模式都在过去出现过几百几千次了
But Blizzard made them accessible.
但是暴雪使这种游戏模式更加具有可玩性
In their pursuit of creating a convincing, immersive world,
为了创造出一个合理的沉浸式世界
some of the older MMOs forgot about the gameplay part of the equation.
一些老牌MMO游戏忘记了调整游戏平衡性
‘WoW’ chopped up Azeroth into convenient, instanced zones,
WOW将艾泽拉斯分成了独立 方便的区域
they streamlined the crafting and character creation process,
优化了制作流程和人物创造过程
and eliminated the harsh penalties of permadeath with the brilliantly simple corpse run.
淘汰了残酷的永久死亡惩罚机制 并用简单出彩的”跑尸“代替
But it’s most important innovation might have been its focus on questing.
但WOW最关键的革新还在于对任务机制的关注
Earlier games were characterized by long periods of hunting and grinding,
早期游戏的特点是长时间的打怪升级
but WoW’s gameplay loop was built around carefully crafted quests,
但WOW的游戏循环是以精心制作的
perfect for shorter sessions,
短期时间就能完成的任务为中心而展开
and more inviting to the larger audience that was used to curated single-player experiences
这对那些早已熟悉单人模式的玩家而言更具吸引力
Sure, it was a step back from the immersion of ‘Ever Quest,’
不过也有个缺点 就是因受《无尽的任务》的影响
and you’re gon na have to farm a lot of boars at first,
首先你得打一会野猪
Boars?
野猪?
There’s lot of computer generated boars in’Warcraft’
在WOW中有很多电脑生成的野猪
that die with just one blow.
只要一击就会死亡
Do you know how many we’d have
你知道在升上30级之前
to kill to get up 30 levels? !
需要杀多少野猪吗
Yes. 65,340,285.
6534万零285只
but as you grew familiar with the game,
而且一旦你开始熟悉这款游戏
the quests ramped up in complexity,
过关任务也会开始变得复杂
escalating into intricate, almost puzzle-like raids,
升级成复杂的 谜题一样的大规模团战
that require precision teamwork and hours of time.
这就需要精准的团队配合和大量的游戏时间
Every bit of content in’WoW’ adds to the world and the backstory,
WOW中的每一块内容都加入了世界观和背景故事
which was another big part of its initial success.
这也是它最初就能成功的另一重要原因
Coming off the hugely popular ‘Warcraft III,’
广受欢迎的《魔兽争霸III》从WOW中脱颖而出
a game so influential that even its mods have spun out
这个游戏如此的有影响力
into their own industry-dominating genres,
甚至连它的插件都已经单独占据主导地位了
Blizzard had three games and 10 years worth of lore to set the stage for their MMO,
暴雪用三个游戏和十年时间为他们自己的MMO打造了舞台
and they’ve built on it with every expansion that escalates the stakes, along with the level cap.
并且随着玩家的等级接近上限 他们还建立了资料片逐步增加奖励
Warcraft’s lore is a huge part of its appeal,
WOW里的剧情是其一大魅力点
and it’s also a major reason why It endures
也是WOW如此长久的主要原因
‘WoW’ was a smash success from the get-go,
WOW一经发售就大获成功
Racking up more players in its first week
首周新增的玩家数
than every contemporary MMO on the market combined,
比当时市面上所有其他MMO游戏的玩家数加在一起都多
Does the international addiction to an Internet game represent a danger?
一款网络游戏在国际范围内成瘾意味着危险吗?
Maybe, but there’s no indication that anything can slow the explosive growth
可能是 但是一点能够阻止WOW
of the intoxicating game called’World of Warcraft.
这款令人心醉的游戏爆炸性增长的迹象都没有
And in the years since it’s accumulated
这些年里WOW吸引了
over 100 million players and $ 10 billion in revenue.
超过1亿的玩家并创造了超过一百亿美元的收入
Naturally, other developers wanted to come at the king,
当然其他游戏开发者也想坐上这头把交椅
but so far,
但迄今为止
no one has been able to touch’World of Warcraft,
没有任何游戏可以接近WOW的成就
even with established IP that should give them a leg up on the long-running franchise.
即使其他游戏凭借着成熟的IP长期运营着
‘Star Wars Galaxies’ came out a year before ‘WoW,’
《星球大战》的推出比WOW早一年
and initially, it provided a more old-school, sandboxy roleplaying experience.
起初 《星球大战》为玩家提供了一个经典的沙盒类角色扮演体验
But once ‘WoW’ came out and the subs started dwindling,
但是在WOW诞生后 《星球大战》的玩家开始减少
the developers began messing
《星球大战》的开发者陷入恐慌
with the formula in an attempt to make their game more like it.
并试图使《星球大战》玩起来更像WOW
resulting in a muddled mess that pissed off the old fans,
结果这四不像的游戏激怒了粉丝
and didn’t put a scratch in Blizzard’s behemoth.
并且将玩家推向了暴雪的怀抱
14 years later,
14年过去了
we still haven’t seen an MMO that even comes close to’WoW‘
至今还没能见到有一款MMO游戏可以达到WOW的高度
‘Star Wars: The Old Republic’ is still one of the most expensive games ever made,
《星球大战:旧共和国》是有史以来制作过最昂贵的游戏之一
and it racked up a million subscribers in its first 3 days of release,
在发售前三天就一百万的玩家预订
but it couldn’t hold on to them,
但是也没能留住玩家
And today it’s just another free-to-play game living in ‘WoW’s’ wake.
如今它只是活在WOW阴影中的另一个免费游戏
From ‘Star Trek’ and ’Superheroes‘ to ‘Final Fantasy’ and ‘Elder Scrolls,’
从《星际迷航》和《超级英雄》到《终极幻想》和《上古卷轴》
a ton of established franchises have dipped their toes in MMOs,
无数的老牌游戏开发商涉足MMO游戏
and a lot of these games are actually pretty good,
他们的MMO游戏确实也很不错
some are even great,
有一些甚至非常棒
‘Final Fantasy’ is fantastic and I love’ESO’
《最终幻想》非常不错 我也喜欢《上古卷轴OL》
I don’t care what anyone says, but they have one major problem, just one
别人怎么说我不管 但是这些游戏都有一个主要问题
They’re not ‘WoW.’
那就是它们不是WOW
For the Horde!
为了部落
For the Alliance!
为了联盟
People try them out, a few stick around,
人们有尝试过这些游戏 但少有人坚持
then the vast majority return to the comfort and familiarity of’WoW.’
绝大部分人又回到了他们舒适又熟悉的WOW
Me included, I can’t tell you how many accounts I’ve made on how many MMOs,
也包括我 我记不清我在多少MMO游戏里创过账号
and I just crawling back to’WoW.’
但我最终还是回到了WOW
It’s like a warm, fantasy blanket and I just don’t want to leave it.
WOW就像一个温暖 梦幻般的毯子 让我不想离开
After all, how can a game possibly compete with a juggernaut that’s still thriving after 14 years?
毕竟一个游戏怎么可能与一个14年后仍在蓬勃发展的巨头竞争呢
this game is almost old enough to drive!
这个游戏都已经到可以开车的年龄了
People have literally grown up with ‘WoW’ and it’s grown up with them.
人们差不多是和WOW一起长大的
Today, the World of Warcraft is a very different place.
如今的WOW和当初有很大不同
The graphics have been tweaked and refined to
它的画面被调整和优化
stay up to snuff with modern standards,
以适应现在的标准
without losing the signature look and rock-bottom system
在不失去其鲜明特征和底层系统的要求下
requirements that made it accessible to players around the globe.
使其能为全球各地的玩家所接受
Gameplay and quality of life features have been added too,
并增加了游戏性和社交性
like to make gathering your party way more convenient.
就像《地牢突袭》一样让聚会方式更方便
So you don’t have to stand in the middle of Stormwind and be like
这样你就不用站在暴风城中央
“hey, I’m looking for a group so we can do Blackrock Depth” and nobody answers
在说“嗨 我在组团去黑石山”后 却没有人理你
because they think you have noob equipment and
因为其他玩家只会觉得你是一个拿着新手装备
you’re just sitting in Stormwind for five hours.
才抵达暴风城不到5个小时的玩家
I hated that.
我不喜欢这样
Not only that, but the landscape of Azeroth itself has evolved.
不仅如此 艾泽拉斯自身的景观也在发展
When Deathwing erupted from Deepholm, kicking off the’Cataclysm’ expansion,
当死亡之翼从深岩之洲复苏 “大灾变”爆发
the resulting catastrophe drastically altered the continents of Kalimdor and the Eastern Kingdoms.
这次灾难极大地改变了卡利姆多大陆和东部王国
For example, the Shimmering Flats,
就比如说闪光平原吧
once an empty canyon that housed a racetrack,
闪光平原曾经是一个空旷峡谷 里面有一个赛马场
and a pretty sweet Star Wars easter egg,
还有一个很甜的星球大战复活节彩蛋
was permanently transformed into the Shimmering Deep,
被永久地改造成了闪光海床
a flooded lake that now houses Fizzle and Pozziks’s Speedbarge.
一个被洪水淹没的湖 现在还沉着菲兹尔和普兹克的驳船
Changes like these keep the game fresh
这样的改变对已经玩了十年的玩家来说
for people playing for a decade,
仍然保持了新鲜感
but if you’re still
但如果你仍然
attached to the way things used to be,
被旧版本的事物所吸引
like if you miss the old Barrens, or Orgrimmar’s original layout,
如果你怀念旧的贫瘠荒原或奥格瑞玛的原始布局
you can play ‘WoW Classic,’
你可以玩WOW的怀旧服
an upcoming iteration introduced by Blizzard after custom vanilla servers
这是暴雪在自定义新服务器后推出的迭代产品
like Nostalrius attracted hundreds of thousands of players
像N服一样吸引了成千上万的
all wanting to play the ‘WoW’ they fell in love with.
想重新体验最初所爱上的那个WOW的玩家
‘WoW’ isn’t a game anymore,
WOW不再只是一个游戏
it’s a living, breathing thing, and this is ok, because this is
它是活的 会呼吸的 这就是为什么
How It Changed the World
WOW颠覆了世界
‘ WoW’is a cultural juggernaut,
WOW是一个文化巨头
and even beyond spinoff games like ‘ Hearthstone‘,
甚至衍生出《炉石传说》这样的游戏
it’s lore is strong enough to supports tons of books, comics,
WOW的传说足以支撑大量的小说漫画
in-game cinematics, merch, multimedia experiences, crossovers,
游戏内影片 周边 多媒体体验 联动等
and how even a major motion picture.
甚至是一部重要的电影
That one didn’t turn out so hot,
电影虽然没有那么的火
but it didn’t hurt the franchise too badly,
但也没有严重伤害原作
and it hasn’t stopped celebrities from openly gushing about the game.
而且也无法阻止明星们公开谈论这个游戏
I’m Mr. T. And this is my Night Elf mohawk. Cut!
我是T先生 这是我的暗夜精灵
T, there’s no such thing as a Night Elf mohawk.
卡 WOW没有暗夜精灵
Shut up, fool!
闭嘴 白痴
From Robin Williams to Ronda Rousey,
从罗宾·威廉姆斯到龙达·鲁西
‘WoW’ has so many high-profile players
WOW拥有许多明星玩家
that Blizzard used them as spokespeople for TV commercials,
暴雪让那些明星玩家代言电视广告
I’m Aubrey Plaza and I’m an orc. What’s your game?
我是奥布瑞·普拉扎 我是兽人 你玩什么
and when Blizz learned
当暴雪得知
that Trey Parker and Matt Stone were devotees,
特雷·帕克和马特·斯通是WOW粉丝时
they partnered with the duo to produce one
WOW与他们二人合作制作了
of’South Park’s’ most incredible episodes ever,
《南方公园》里最棒的一集
‘Make Love, Not Warcraft.’
“要有爱 不要魔兽争霸”
The in-game machinima segments were created using real character models,
游戏中的机械手部分使用真人模型创建
and acted out on the alpha server for ‘Burning Crusade.’ Sidenote:
并在“燃烧远征”的alpha服务器上执行
This episode of’South Park’ got me into the game in the first place.
这集《南方公园》一开始就把我带入了游戏
Despite the stark portrayal of poopsocking,
尽管有一些“poopsocking”情节
Mom! Bathroom! Bathroom! Bathroom!
妈!洗手间!洗手间!洗手间!
Blizz clearly had a sense of humor about the episode,
暴雪在这一集显然加入了很多幽默成分
and added the made-up Sword of 1000 Truths as an extremely rare in-game item.
并恶搞在游戏里加了万千箴言之剑作为一个极稀有的游戏道具
Dad! How did you get that?!
爸!你是怎么得到的这个的?!
No time! Just take it!
没时间了!快拿上它!
Of course, you don’t need to have
当然 你不需要靠一个有线电视节目
a cable TV show to make an impact on Azeroth,
来影响艾泽拉斯
homegrown means like Leeroy Jenkins
游戏内的元素 如利若·杰克因斯
LEEEEROYYYYYY JENKINNNSSSS!!!
我是火——车——王——
Oh my god, he just ran in.
天呐 他跑进去了
have taken on a life of their own,
这些已经成为了他们生活的一部分
spreading far beyond the digital space,
并已经远远超出了数字世界的范畴
and circling back to be included as a NPC in ‘WoW,’
并且被制作成了WOW的npc
can’t ask for anything better than that,
没有比这样更好的事情了
and his own card in ‘ Hearthstone’
火车王还在《炉石传说》里有他专属的卡
Outside of pop culture,
游离在流行文化之外
the game has had plenty of real-world repercussions, too.
这款游戏也对现实世界有着许多影响
An entire cottage industry of gold farming exploded overseas,
完整的代练 打金币产业在海外相当流行
and by 2009,
到2009年
there were over a million full-time farmers in China alone,
仅仅在中国就有超过百万的全职代练
grinding away to earn in-game currency for IRL sales worth
每年通过游戏货币来换取现实金钱的总数
over $ 300 million a year.
超过了3亿美元
‘ WoW’ made a major impact
WOW对超级大国的GDP
on the GDP of a global superpower,
有着重大的影响
and its complex in-game economy has served as a case study
并且其复杂的游戏经济已经发展成为了
for how things work in the real world.
在现实世界中经济运作的案例研究
but it doesn’t stop there.
不止这些
In 2005, Azeroth was rocked by the Corrupted Blood pandemic,
2005年 艾泽拉斯被“堕落之血”带来的恐慌所震撼
in which a deadly debuff cast by Hakkar the Soulflayer unintentionally spread
“堕落之血”是一个被夺灵者哈卡无意中传播的致命减益魔法
throughout the world through people’s pets and minions.
通过宠物传遍了整个艾泽拉斯
Essentially, this big bad boss could infect you with a virus,
从本质上说这个糟糕的角色会使你感染病毒
and he would infect these characters’ pets.
并同样感染你的宠物
If you were a hunter, a warlock,
如果你是一个猎人 一个术士
or whatever, you’d take the pets away, go to a major city,
或是其他什么角色 当你收起宠物 抵达主城
summon the pets again.
并再次召唤宠物时
and through a bug, they’d have the virus,
这个漏洞会使所有人感染病毒
it would spread to other players, and,
并能扩散到其他玩家身上
uh, it killed them all.
然后杀了他们
NOOO!!! You have the mixture all wrong!!!
不!!!你全都搞错了!!!
The plague was studied by epidemiologists looking for insights
流行病学家对这场瘟疫进行了研究
into the virology of SARS and Avian flu,
以寻找对抗SARS和禽流感病毒学的灵感
and while’WoW’s’ applicability to actual
但WOW对实际科学的适用性
science is still up in the air,
仍然是一个谜
there’s no doubt
但无疑
that it changed the way we think about and interact with games.
WOW改变了我们思考游戏和与游戏互动的方式
From the first day they switched on the server,
从在服务器运行的第一天
to the latest Battle for Azeroth,
到艾泽拉斯的最新一战
millions of players have spent billions of hours questing,
数以百万计的玩家在这款暴雪作品里花了数十亿小时
reading and bonding inside Blizzard’s creation.
去探索 理解暴雪的设计并与之结合
No matter if you’re Horde or Alliance, Blood
不论你是部落还是联盟
Elf or Draenei, Paladin or Shaman, It’s
血法师还是德莱尼 骑士或者是萨满
become abundantly clear that this is Warcraft’s world,
一听就很清楚这些角色属于WOW
and we’re just living in it.
并且我们就生活在里面
Thanks for watching everyone
感谢收看
I’m A huge fan of WOW
我是WOW的忠粉
so I’d do this video for such a long time
这期视频已经想做很久了
now I want know what’s your experience with WOW
我想知道你对WOW的体验
are u a new,a season player,or gonna be training for battle of Azeroth,
你是新手 赛季选手又或是将为艾泽拉斯参战呢
let me know in the comments.As always please subscribe to nowthis nerd.
在评论区留言告诉我 同样请订阅“NT极客”频道
and if you wan quests with me .I’m playing on Storm Rage.
如对我有任何问题 我会在怒风等你
my battlenet is Discosnatch1505
我的战网帐号是Discosnatch1505

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视频概述

魔兽世界是怎样改变游戏规则,成为一代人共同回忆的?这里,给你答案

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楼舜

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审核员YZ

视频来源

https://www.youtube.com/watch?v=iHHSsrYwWEA

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