未登录,请登录后再发表信息
最新评论 (0)
播放视频

为什么设定正确的目标是成功之诀窍?

Why the secret to success is setting the right goals | John Doerr

我们处于一个关键时刻
We’re at a critical moment.
我们的领导 我们一些知名人物
Our leaders, some of our great institutions
令我们失望
are failing us.
为什么?
Why?
某些情况 是因为他们很差 或缺乏职业道德
In some cases, it’s because they’re bad or unethical,
但大多情况是因他们把我们领向错误目标
but often, they’ve taken us to the wrong objectives.
这是无法接受的
And this is unacceptable.
这必须停止
This has to stop.
接下来我们应该怎么纠正错误?
How are we going to correct these wrongs?
我们应该怎样选择正确的道路?
How are we going to choose the right course?
这很难
It’s not going to be easy.
多年来 我与有才能的团队合作过
For years, I’ve worked with talented teams
他们选择过正确目标 也有错误目标
and they’ve chosen the right objectivesand the wrong objectives.
很多都成功了 其他的 失败了
Many have succeeded, others of them have failed.
今天 我要分享的是
And today I’m going to share with you
是什么有如此的影响力
what really makes a difference —
这就是重中之重
that’s what’s crucial,
设立有意义和大胆目标的方式及原因
how and why they set meaningful and audacious goals,
只有正确的原因才会有正确的目标
the right goals for the right reasons.
让我们回到1975年
Let’s go back to 1975. Yep,
这就是我
this is me.
作为电脑工程师 我要学的有很多
I’ve got a lot to learn, I’m a computer engineer,
一头长发的我在安迪·格洛芙手下工作
I’ve got long hair, but I’m working under Andy Grove,
他被称为前所未有的最伟大的经理
who’s been called the greatest manager of his or any other era.
安迪是位杰出的领导者 也是一名教师
Andy was a superb leader and also a teacher,
他告诉我: 约翰
and he said to me,” John,
你所知道的并不重要
it almost doesn’t matter what you know.
实施才是最重要的
Execution is what matters the most.”
安迪发明了一个叫“目标与关键结果”的系统
And so Andy invented a systemcalled”Objectives and Key Results.”
是不是有点像绕口令?
It kind of rolls off the tongue, doesn’t it?
这个系统都与出色的实施有关
And it’s all about excellent execution.
这是安迪·格洛芙教授在上世纪七十年代的一部经典视频
So here’s a classic video from the 1970s of professor Andy Grove.
根据目标系统 管理的两个关键词是
(Video) Andy Grove: The two key phrasesof the management by objective systems
目标和关键结果 它们与两个目的相匹配
are the objectives and the key results, and they match the two purposes.
目标代表方向
The objective is the direction.
关键结果必须要权衡
The key results have to be measured,
最后大家一看 毫无争议
but at the end you can look and without any argument say,
我做了吗 或没做吗 有 没有 很简单
“Did I do that, or did I not do” Yes. No. Simple.
这就是安迪
John Doerr: That’s Andy. Yes.
是或不是 很简单
No. Simple.
“目标和关键结果”
Objectives and Key Results,
是个简单的目标设定系统
or OKRs, are a simple goal-setting system
它们服务于组织机构 团队
and they work for organizations,they work for teams,
甚至为个人服务
they even work for individuals.
目标是你所想要达到的
The objectives are what you want to have accomplished.
关键结果是我要实现目标的方式
The key results are how I’m going to get that done.
目标 关键结果
Objectives. Key results.
是什么 怎样实现
What and how.
但事实是 我们许多人在建立错误的目标
But here’s the truth: many of us are setting goals wrong,
而且我们大多数并没有建立目标
and most of us are not setting goals at all.
很多组织机构设定并达到了目标
A lot of organizations set objectives and meet them.
他们扬帆启航 引进新产品
They ship their sales, they introduce their new products,
赚钱
they make their numbers,
但是他们缺少一种激励团队的意识
but they lack a sense of purpose to inspire their teams.
所有应该怎样正确地建立目标?
So how do you set these goals the right way?
首先要回答这个问题 “为什么?”
First, you must answer the question,”Why?”
为什么?
Why?
因为真正变革性的团队
Because truly transformational teams
会把雄心和激情 与目标结合起来
combine their ambitions to their passion and to their purpose,
并建立一个清晰 令人信服的理由
and they develop a clear and compelling sense of why.
我想给大家讲个故事
I want to tell you a story.
我和一个出色的企业家合作
I work with a remarkable entrepreneur.
她的名字叫 吉妮·金
Her name is Jini Kim.
她开了一家叫纽那的公司
She runs a company called Nuna.
纽那是一个卫生保健数据公司
Nuna is a health care data company.
当纽那建立的时候
And when Nuna was founded,
他们用数据为大公司许多员工的
they used data to serve the health needs
健康需要提供服务
of lots of workers at large companies.
两年的数据化渗透至公司的方方面面
And then two years into the company’s life,
联邦政府发布一项
the federal government issued a proposal
为医疗补助计划建立第一个云数据库的决议
to build the first ever cloud database for Medicaid.
现在大家可能还记得 医疗补助计划是
you’ll remember that Medicaid is that program
一个服务于7千万美国公民
that serves 70 million Americans,
穷人 孩子 残疾人 的计划
our poor, our children and people with disabilities.
那个时候 纽那只有15个人
Nuna at the time was just 15 people
数据库必须在一年之内建成
and this database had to be built in one year,
他们制定了一整套
and they had a whole set
自己必须遵守的承诺
of commitments that they had to honor,
说实话 他们不会
and frankly, they weren’t going to
在这个项目上赚很多钱
make very much money on the project.
这是拿公司做赌注的重要时刻
This was a bet-your-company moment,
吉妮抓住了这个契机
and Jini seized it.
她抓住了这个机会 没有畏惧
She jumped at the opportunity.She did not flinch.
为什么?
Why? Well,
这是个人原因
it’s a personal why.
吉妮的弟弟 金蒙有自闭症
Jini’s younger brother Kimong has autism.
他7岁的时候
And when he was seven,
第一次癫痫在迪士尼乐园
he had his first grand mal seizure
发作了
at Disneyland.
他倒在地上 停止了呼吸
He fell to the ground. He stopped breathing.
吉妮的父母是韩国移民
Jini’s parents are Korean immigrants.
他们带着有限的资金来到美国
They came to the country with limited resources
几乎不会说英语
speaking little English,
所以全靠吉妮把全家登记在补助计划里
so it was up to Jini to enroll her family in Medicaid.
她当时九岁
She was nine years old.
吉妮在那一刻有了明确的使命
That moment defined her mission,
那就是建立自己公司
and that mission became her company,
公司投标 中标 履行合同
and that company bid on, wonand delivered on that contract.
这是吉妮告诉大家的原因
Here’s Jini to tell you why.
医疗补助计划使我们全家免于破产
(Video) Jini Kim: Medicaidsaved my family from bankruptcy,
今天 它为金蒙及其他数百万人的健康提供保障
and today it provides for Kimong’s health and for millions of others.
纽那是我对于医疗补助计划的真情告白
Nuna is my love letter to Medicaid.
每一行数据都是一个生命
Every row of data is a life whose
其故事值得用尊重的态度讲述
story deserves to be told with dignity.
吉妮的故事告诉我们
And Jini’s story tells us
令人信服的理由可成为目标的跳板
that a compelling sense of why can be the launchpad for our objectives. Remember,
记住 这就是我们想要实现的
that’s what we want to have accomplished.
而且目标非常重要
And objectives are significant,
他们以行动为导向 是鼓舞人心的
they’re action-oriented, they are inspiring,
他们是一种预防模糊思考的疫苗
and they’re a kind of vaccine against fuzzy thinking.
你觉得摇滚歌星不会
You think a rockstar would be
是“目标与关键结果”系统的使用者
an unlikely user of Objectives and Key Results,
但波诺用了这系统很多年
but for years, Bono has used OKRs
开展了全球性的对抗贫穷和疾病的战争
to wage a global war against poverty and disease,
他的ONE组织专注于两个极好的
and his ONE organizationhas focused on two really gorgeous,
大胆的目标
audacious objectives.
第一个目标是
The first is debt relief
免除世界上最贫穷国家的债务
for the poorest countries in the world.
接下来是抗艾滋药物的普及教育
The next is universal access to anti-HIV drugs. Now,
为什么它们是好的目标?
why are these good objectives?
让我们回到清单 重要吗?
Let’s go back to our checklist. Significant?
是的 具体吗?是的 以行动为导向吗?
Check. Concrete? Yes. Action-oriented?
是的
Yes.
鼓舞人心吗?
Inspirational? Well,
我们来听 波诺是怎么说的
let’s just listen to Bono.
你充满了激情是吗?
(Video) Bono: So you’re passionate?
多么充满激情呢?
How passionate?
你的激情会驱使你做什么?
What actions does your passionlead you to do?
如果你的心找不到与大脑完美契合的韵律
If the heart doesn’t finda perfect rhyme with the head,
那么你的激情毫无意义
then your passion means nothing.
“目标与关键结果”的框架 孕育疯狂
The OKR framework cultivates the madness,
某种化学性质包含其中
the chemistry contained inside it.
这使我们处于一个冒险的境地
It gives us an environment for risk,
从信任的角度来说 失败并非重罪
for trust, where failing is not a fireable offense.
当你有那种周密安排和环境
And when you have that sortof structure and environment
以及对的人 神奇很快就会降临
and the right people, magic is around the corner. JD:
我喜欢那说法
I love that.
“目标与关键结果”孕育这种疯狂
OKRs cultivate the madness,
而神奇很快就会降临
and magic is right around the corner.
这太完美了
This is perfect.
所以从吉妮的故事 我们能大体解释原因
So with Jini we’ve covered the whys,
从博诺的故事 解释建立目标的定义
with Bono the whats of goal-setting.
让我们把注意力转到方式上
Let’s turn our attention to the hows. Remember,
记住 方式就是关键结果
the hows are the key results.
它解释了我们应该怎样达到目标
That’s how we meet our objectives.
好结果是具体的 而且有时间约束的
And good results are specific and time-bound.
志在必得但又切合实际
They’re aggressive but realistic.
它们是可衡量 也是可检验的
They’re measurable, and they’re verifiable.
那些就是好的重要结果
Those are good key results.
1999年 我把“目标与关键结果”系统介绍给谷歌的合伙人
In 1999, I introduced OKRs to Google’s cofounders,
拉瑞 和 谢尔盖
Larry and Sergey.
这是他们 24岁在车库的样子
Here they are, 24 years old in their garage.
谢尔盖满腔热情地说 他会采用
And Sergey enthusiastically said he’d adopt them.
他的意思不完全如此
Well, not quite.
他真正的意思是
What he really said was,
反正我们没有任何其他方式管理这公司
“We don’t have any other way to manage this company,
所以 我们就用它试试
so we’ll give it a go.”
我当这是一种认可
And I took that as a kind of endorsement.
但自那起 每一个季度
But every quarter since then,
每位谷歌员工都写了他们的目标和关键结果
every Googler has written downher objectives and her key results.
他们给它们评分 并公布于众
They’ve graded them, and they’ve published themfor everyone to see.
这些并不是用来发奖金或晋升
And these are not used for bonuses or for promotions.
它们被保留起来
They’re set aside.
用于一个更高的目标
They’re used for a higher purpose,
那就是达成共同的承诺
and that’s to get collective commitment
真正地为目标全力以赴
to truly stretch goals.
2008年 谷歌职员孙达而·披猜决定了一个目标
In 2008, a Googler, Sundar Pichai, took on an objective
为未来网络软件应用
which was to build the next generation client platform
创建下一代客户平台
for the future of web applications —
换句话说 创建最好的浏览器
in other words, build the best browser.
他对怎样选择自己的“关键结果”很有想法
He was very thoughtful about how he chose his key results.
最好的浏览器怎么衡量?
How do you measure the best browser?
可能是广告点击率 或参与度 都不是
It could be ad clicks or engagement. No.
他说:用户的数量
He said: numbers of users,
因为用户会决断
because users are going to decide
谷歌浏览器好不好用
if Chrome is a great browser or not.
所以 他有了一个长达三年的目标:
So he had this one three-year-long objective:
创建最好的浏览器
build the best browser.
然后每年他都坚持同样的“关键结果”
And then every year he stuck to the same key results,
用户量 但他提高了要求
numbers of users, but he upped the ante.
第一年 他的目标是2千万用户
In the first year, his goal was 20 million users
他没达到
and he missed it.
只有不到1千万
He got less than 10.
第二年 他提高标准到5千万
Second year, he raised the bar to 50 million.
只得到了3千7百万用户
He got to 37 million users.
情况稍微好一点
Somewhat better.
第三年
In the third year,
他再次提高要求至1个亿
he upped the ante once more to a hundred million.
推出了一场声势浩大的营销活动
He launched an aggressive marketing campaign,
扩大了分销范围 改进了技术 然后一下子
broader distribution, improved the technology, and kaboom!
他得到了1.11亿用户
He got 111 million users.
这就是我喜欢这个故事的原因
Here’s why I like this story, not
不是因为这是一个好的结局 而是因为
so much for the happy ending, but it
它展示了一个人精心选择正确目标
shows someone carefully choosing the right objective
然后 一年一年地坚守目标的过程
and then sticking tyear year after year after year.
对我这书呆子来说 这故事很完美
It’s a perfect story for a nerd like me. Now,
我认为目标系统就像
I think of OKRs as transparent vessels
用理想与其现实方式制成的透明器皿
that are made from the whats and hows of our ambitions.
真正重要的是我们注满那些器皿的原因
What really matters is the why that we pour into those vessels.
是我们努力工作的原因
That’s why we do our work.
这系统并不是万能的银弹
OKRs are not a silver bullet.
它们不会成为强大的企业文化或
They’re not going to be a substitute for a strong culture
更强领导力的替代品
or for stronger leadership,
但只要那些基础一到位
but when those fundamentals are in place,
它们能带你到达成功的山顶
they can take you to the mountaintop.
我想让大家思考片刻自己的生活
I want you to think about your life for a moment.
你有正确的度量吗?
Do you have the right metrics?
花一点时间写下你们的价值标准
Take time to write down your values,
你们的“目标以及关键结果”
your objectives and your key results.
今天就做
Do it today.
如果你想要得到一些反馈
If you’d like some feedback on them,
你可以把它们发给我
you can send them to me.
我的邮箱:john@what matters.com
I’m john@whatmatters.com.
如果我们认为英特尔 纽那 博诺 谷歌
If we think of the world-changing goals
他们改变世界的目标
of an Intel, of a Nuna, of Bono,
是卓越的:
of Google, they’re remarkable:
无所不在的计算机技术 可负担的健康保健高质服务于所有的人
ubiquitous computing, affordable health care, high-quality for everyone,
全球贫穷的终结 全世界信息的通道
ending global poverty, access to all the world’s information.
这就是处理方法:
Here’s the deal:
每一个目标都由目标系统提供动力
every one of those goals is powered today by OKRs. Now,
我被人称作“目标系统的强尼·阿普尔西德”
I’ve been called the Johnny Appleseed of OKRs
按安迪·格洛芙的说法 我传播着美好的福音
for spreading the good gospel according to Andy Grove,
但我希望你们和我一起 加入这运动中来
but I want you to join me in this movement.
让我们为了真正重要的事业而奋斗
Let’s fight for what it is that really matters,
因为我们不仅能把“目标系统”用于商业
because we can take OKRs beyond our businesses.
还能把它们运用到家庭 学校
We can take them to our families, to our schools,
甚至是政府机构
even to our governments.
我们可以让政府负责
We can hold those governments accountable.
我们可以改变那些信息
We can transform those informations.
我们可以回归正轨
We can get back on the right track
这一切只需我们能做到权衡何为真正重要
if we can and do measure what really matters.
谢谢
Thank you.
(掌声)
(Applause)

发表评论

译制信息
视频概述

目标和关键结果 可以让你知道自己奋斗方向 如何去达到关键结果

听录译者

收集自网络

翻译译者

呵呵呵呵

审核员

审核员@XG

视频来源

https://www.youtube.com/watch?v=L4N1q4RNi9I

相关推荐