未登录,请登录后再发表信息
最新评论 (0)

有社会影响力的创业公司为何注定会失败

Why social impact startups are set up to fail | Clara Brenner | TEDxSanAntonio

Hi, guys. How is it going?
大家好 最近怎么样?
Great.
太棒了
I’m here to talk to you today about the power of entrepreneurship
今天我在这要跟大家聊聊企业家精神
to solve some of our most pressing city challenges
来解决一些最紧迫的城市挑战
and how investors are missing the boat.
以及理解投资者是如何错失良机的
When you open up the pages of TechCrunch or the Wall Street Journal,
当你打开TechCrunch或《华尔街日报》的网页
you read about the startups that are changing the world
就能看到改变世界的创业公司
through the next dating app or on-demand butler service.
通过新款约会应用或按需上门服务来改变世界
This, by the way, is a real article
顺便说一句 这是一篇真实的报刊文章
about a real startup in a real newspaper.
报道了一家真实的初创公司
We’re told that entrepreneurship has the power to drive
我们认为企业家有能力
real change and to revolutionize industries,
去推动真正的改变 并使行业发生变革
but the startups that seem to be getting all the attention,
但初创公司似乎得到了所有的关注
and the funding these days
还有这些天的资金
aren’t solving problems that matter.
却并没解决紧要的问题
We need more entrepreneurs solving real problems,
我们需要更多的企业家来解决实际问题
problems like homelessness and sustainability
比如像无家可归和可持续发展等问题
which is why my friend Julia and I started an organization
所以我和我朋友茱莉亚成立了一个组织
to help support urban impact entrepreneurs.
帮助支持具有城市影响力的企业家
So, what do I mean by urban impact?
那么 我所说的城市影响是什么意思呢
Well, you are an urban impact entrepreneur
你是一个影响城市的企业家
if you’re looking to develop a solution to a city problem
如果你想找到解决城市问题的方法
like, I don’t know, transportation or work force development
比如 我不确定 交通或者劳动力发展情况
and you’re looking to scale that solution to cities across the U.S. and beyond.
你希望把这个解决方案推广到全美及以外的城市
Urban impact entrepreneurs are incredibly important to the future of our cities
城市影响力企业家对我们城市的未来至关重要
because we are experiencing a really unique confluence of events right now.
因为我们正在经历一场非常独特的事件汇流
On the one hand, we’re rapidly urbanizing.
一方面 我们正在快速城镇化
So, for the first time ever,
所以 有史以来第一次
81% of Americans now living in cities
美国现在有81%的人生活在城市
and that numbers are gonna keep growing.
而这一数字还在继续增长
Here in Sant Antonio, you guys are on the list of the Top 10 fastest growing cities.
各位所在的圣安东尼奥是增速前十名的城市之一
But, on the other hand, just in light of the fiscal climate we are in,
但另一方面 鉴于我们所处的财政状况
our municipalities can no longer provide all of the quality
我们的市政机构无法再提供
of life services and amenities
高质量的生活服务和便利设施
that make it so great to live in our cites.
来保证我们的美好城市生活
From my perspective at least, this is a real opportunity for startups.
至少在我看来 这是初创企业的一个真正的机会
So, what are some examples of some awesome urban impact startups?
那么 有城市影响力的创业公司有哪些优秀范例呢?
Well, these are companies at the forefront of Tech for Good,
嗯 以下都是处于“科技为善”前沿的公司
and they’re looking to solve problems like homelessness.
他们试图解决无家可归这样的问题
So, take Handup for example,
以HandUp为例
Handup is a crowd funding platform for
HandUp是一个为无家可归者
homeless and other neighbors in need.
和其他有需要的邻居提供众筹的平台
Individuals can use the platform to raise money towards useful items
个人可以利用这个平台
like medical expanses and housing.
为医疗和住房等有用的项目筹集资金
Urban impact entrepreneurs are also looking to support
具有城市影响力的企业家也在寻求支持
the implementation of universal pre-school in our cities.
在我们的城市实施普及学前教育
So, Kidadmin is a great example of that.
Kidadmin就是个很好的例子
They are basically a common application for pre-schools
它们基本上是学前教育的常见申请应用程序
and although they only launched about a year ago,
尽管大约一年前才发布上线
they’re already in 45% of all pre-schools in San Francisco.
它已经应用于旧金山45%的学前教育
They are in all 9 bay area counties,
它已经覆盖了旧金山九大湾区
and they’re now looking to expand to their next major metro.
现在正准备扩张到下个大都市
And of course, urban impact entrepreneurs are looking to
当然 具有城市影响力的企业家们也在寻求
solve the city problem of transportation.
解决城市交通问题的办法
So, Hitch is a great example of that.
Hitch就是一个很好的例子
Hitch is peer-to-peer ride sharing platform
Hitch是点对点的拼车平台
that matches cars with multiple passengers.
它让多人共同拼车
The idea here is to fill up all the seats in a cars,
该平台的想法是要让每辆车都满座
so you can take cars off the road.
这样就可以减少路上的车量
And excitingly, Hitch recently announced that
令人兴奋的是Hitch最近宣布
it was acquired by the ridesharing company Lift,
它被拼车公司Lift收购了
which is pretty great.
这太棒了
I’ve seen first-hand, the impact that urban innovators
我亲眼目睹了城市创新者
can have on their communities individually,
对社区所产生的影响
but collectively, I’m talking about an urban innovation movement.
但是就整体影响而言 我指的是城市创新运动
These are start-ups that are scaling to cities across the U.S..
这些初创企业要把业务拓展到全美范围内的各个城市
They are creating hundreds of quality community jobs,
他们创造了数百个高质量的社区工作岗位
and they’re doing it profitably,
他们也能从中盈利
which is great.
这非常好
But if they are so great,
但是既然这么好
why aren’t we seeing more people start company in this space?
为什么我们没有看到更多人在这一领域创建公司呢?
Where are the urban-impact entrepreneurs?
有城市影响力的企业家在哪里?
Well…
好吧……
Most of today’s big innovation starts small.
今天的大多数重大创新都是从小规模起步的
And they start with small leap of faith investments called seed investments.
它们借助一种叫种子投资的信仰投资小跳板起步
Seed funding is absolutely critical.
种子资金非常重要
Without it, most startups just can’t get off the ground.
如果没有种子资金 大多数初创企业根本无法建立
They need this funding to help build up their product
它们需要种子资金来生产产品
which they can then go use to raise more money or grow their business.
这样才能继续筹集更多的钱去发展业务
But the thing is, urban impact companies are not getting seed funding.
但问题是 影响城市的公司并没有获得种子基金
In a study we did for work,
在我们做的一项调查研究中
we found that entrepreneurs who are looking to solve community problems in cities
我们发现那些试图解决城市社区问题的企业家
are less than half as likely as their more traditional peers to secure seed funding.
与他们同龄的传统企业家相比 只有不到一半的人能得到种子资金
That’s a huge disparity.
两者相差巨大
And it means the startups in this space
这意味着在这一领域的初创企业
aren’t getting the resources they need to get off the ground.
得不到它们启动所需的资源
So, why aren’t investors stepping up?
那么 为什么投资人不投呢?
Well, there are two types of investors that could step up.
嗯 有两种投资人会投资
The first are more traditional seed funders
第一种是更加传统的创业投资者
These are folks like tech Angels and Micro VCs.
比如天使科技和微型风投
But these types of investors think that
但这类投资人认为
social impact, urban innovation means lower return,
社会影响 城市革新意味着低回报
which is too bad, because, urban innovators are generating real returns.
这太糟糕了 因为城市创新者正在创造真正的回报
I mean just look at Zipcar or Revolution Foods.
我是说 看看Zipcar和Revolution Foods这两家公司
And then there’s the second type of investor called the impact investor.
第二类投资者叫影响力投资人
So, impact investors prioritize both social impact and profit.
影响力投资人会优先考虑社会影响和收益
So you’d think they’d be a great fit for urban innovators,
那么你会觉得这些投资人很适合城市创新者
but you would be wrong,
但这你就错了
because impact investors
因为影响力投资人
don’t do seed funding.
不做种子资金
They don’t like funding untested business models
他们不喜欢投资没经过实际检验的商业模型
which basically rules out all startups.
这就基本上淘汰了所有初创企业
A recent study by JP Morgan and the Global Impact Investing Network,
摩根大通和全球影响力投资网络最近做的一项研究显示
identify $46 billion in impact assets under management,
其管理下有460亿美元影响力资产
but only 3% of those assets are actually earmarked for seed funding.
但只有3%被用作种子资金
That comes out to about $1.38 billion
也就是13.8亿左右
which is a drop in the bucket
这对于整个投资环境来说
in terms of the overall investing landscape.
就是九牛一毛
Just to put that into perspective,
全面来看的话
that’s less than the ridesharing company Uber, by itself,
这比优步公司上一轮
raised in its last round of funding.
单独募集的资金都少
Equally problematic is the long funding cycle of impact investors.
同样成问题的是影响力投资人的融资周期长
So what little seed capital they do have to invest
因此 从他们那获取一点创业资本
is super hard to get a hold of.
都非常困难
We hear about impact investors having long
我们听说影响力投资人
you know, vetting cycles,
有很长的审查周期
requiring long written proposals with tons of metrics.
并需要很长的书面建议和海量的标准规范
But if a startup’s founders are worried about
但如果初创企业的创始人一直想着
how they’re gonna have to pay for their rent next month,
如何支付下个月的房租的话
how can we possibly expect them to endure such a long funding cycle?
那么 他们怎么可能承受这么长的投资周期呢?
Comparatively, more traditional seed funders
相比而言 更加传统的创业投资者
have really short vetting cycles
有着非常短的审查周期
because they understand that startups need to move quickly.
因为他们理解初创企业需要快速发展
And that they haven’t been around long enough to have any kind of metrics
他们的存在时间还不够长 无法制定出
that would prove out a theory of change.
任何能够证明变革理论的指标
And this is how startups, or excuse me, this is how impact investors should be operating.
初创企业就是 抱歉 影响力投资人就是这么操作的
So, is the lack of impact investors even a problem for the urban innovation space?
那么 城市创新领域缺少影响力投资人是不是问题呢?
The answer is yes for two reasons.
是的 主要有两个原因
First, because impact entrepreneurs miss out on the valuable guidance
首先 影响力企业家缺少那些
that comes from mission-driven investors.
以任务为驱动的投资人的指导
And impact investors can help make sure that as a company grows
影响力投资人可以帮助确保公司在发展过程中
it doesn’t lose sight of its social priorities.
不会忽略社会优先级
But there is a second and more important reason
但对于缺少影响力投资人这个问题
why the lack of impact investors is such a huge problem.
有个更重要的原因
As I mentioned earlier, many urban innovators
就像我之前提到的 很多城市创业者
are quickly written off by more traditional seed funders.
很快被传统创业投资人排除在外了
Why? Well it’s kind of a chicken and an egg thing.
为什么?这有点像先有鸡还是先有蛋
Investors like investing in sectors that
投资人喜欢投资给
have strong track records of financial return.
有着良好投资回报的领域
But the urban innovation space is new,
而城市创新是个新领域
so it hasn’t had many home runs yet,
所以国内还没有多少在运转
which means that investors aren’t gonna be investing in this space.
这意味着投资人不会在这一领域投资
And that’s why we have 100 dating apps,
这就是为什么有100种约会应用
and not 100 start-up solutions for the homeless.
但却没有100种解决无家可归的初创企业方案
I do love a good dating app though.
尽管我喜欢好的约会应用
You know,
要知道
Entrepreneurship is a real
在解决棘手的重要问题上
undisputed driver of innovative ideas
企业家精神 毫无疑问是一种真正的
to solve big, hairy problems.
创新思想驱动力
But we’re only gonna get what we pay for,
但是一份耕耘一份收获
which is why we need impact investors to step up
这就是为什么我们需要影响力投资人
and start seeding the market.
增加投资初创市场
Without them, urban impact entrepreneurs are not gonna be successful.
如果没有他们 城市影响力企业家不会成功
Will the urban impact space be super high growth enough
城市影响力这一领域能否取得足够好的发展
to attract a ton of more traditional seed funders?
进而吸引更多传统创业投资者?
You know I’m hopeful. I really am hopeful about this.
我抱有希望 真的抱很大希望
And I think that the success of some later-stage urban companies
我觉得这些在后期成功的城市公司
like Airbnb really backed me up on this.
比如爱彼迎 在这一点上支持了我的观点
But there’s only one to find out for sure,
但只有一种方法能印证
and that’s why having impact investors step up and seed the market.
那就是为什么让影响力投资人增加对该市场的创业投资
This in turn, is going to drive
反过来 这也会驱动
urban innovators towards the operational milestones necessary
城市创新者到达一个运作转折点
to really attract a whole variety of investor classes.
以真正地吸引各种类型的投资人
So, I challenge impact investors to start deploying capital at an earlier stage,
因此 我邀请影响力投资人挑战在更早的时期配置资本
and to make sure that they’re reducing the barriers to access that capital.
确保他们减少使用那些资本的障碍
and I encourage more traditional seed funders to recognize the financial opportunity
我鼓励更多传统创业投资人认识这个
that comes in the urban impact space,
来自城市影响力领域的金融机会
because if we really want to see more for-good, for-profit startups out there,
因为如果我们真想看到更多既有利于社会 又能盈利的初创企业
we’re gonna have to start funding them,
我们就得投资他们才行
because we are only gonna get what we pay for.
因为只有付出才能获得回报啊
Thank you.
谢谢

发表评论

译制信息
视频概述

有社会影响力的创业公司为什么得不到投资人的青睐?

听录译者

亮晶晶

翻译译者

审核员

审核员LR

视频来源

https://www.youtube.com/watch?v=9PWibcUa-zU

相关推荐