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大家好 我是Jessica Abo 欢迎回到Jabo频道
Hey, everyone. I’m Jessica Abo, welcome back to Jabo TV.
Today, we’re sitting down with the founder of Flip management Lisa Filipelli.
You started as a dancer wanted it to be on Broadway.
Can you walk through how you got to where you are today?
当然 我主修舞蹈 在大学时我就觉得我会一直跳舞
Sure, I majored in dance ah… in college and thought that’s what I was going to.
After one too many bad auditions,
I ended up on the other side of it
as an intern in Negotin in the town in casting department.
I spent about a year at Neglodin in that department,
then got hired on after college,
from there I went to CIA.
一开始 我在Red Streak 那里做临时工
I started as a temp during the Red Streak.
I left as an agent trainee after spending four and a half years there.
I then went to an MCN for six month,
然后又去了Big Frame 公司
and then ended up at Big Frame.
I spend four and a half years at Big Frame,
and then started my own company three months ago.
And now we’re here.
And tell us what does a manager do?
A manager does a little bit of everything.
What we do has been really help guide our clients into
the career they always wanted for themselves.
I was aiming at I’m the passenger with the directions and my client is the driver.
They are driving and I’m like helping them decide which way they want to go.
What do you wanna say to people who wanna do what you do?
You have to have such a deep passion for what it is that you are doing.
每天在体会 吃饭 睡觉甚至呼吸的时候都想着它
You have to feel this, eat this, sleep this, and breathe this every single day.
Don’t get time off, you don’t get any minutes to yourself.
You need feel so inspired by your clients every single day,
or it’s just not gonna work for you.
What do you think most people don’t know when it comes to be a content creator?
I think if you don’t realize how much work actually goes into making a video.
创作者是他们自己的作家 导演 制作人 经销商和公关
Creators are their own writers, directors, producers, marketers, publicists,
they have to do so much to get a perfect piece of content.
这不仅仅是坐在那里 打开相机 然后就上传
And it’s not just about sitting down, and turning on the camera, then uploading.
There are so much more that involved with it,
that’s considering the audience what they are going to react to
and what you personally want to be doing
and delivering to your audiences as well
and making sure that you don’t lose that authenticity.
And for the companies out there that have been thinking
working with a creator is not that important, this is just a trend.
What do you wanna say to those brands out there?
Influencer marketing 5 years ago accounted for 1-2 million in budget.
And by 2018, it will account for 2.4 billion dollars.
These gracious influence,
they are known for being themselves,
and they have these opinions.
Then I would say majority of the creators out there.
What do they recommend something?
If they don’t personally use it or they don’t personally want to recommend it.
It’s not just about a paycheck. It’s about this authenticity that you cannot lose.
Because if you lose that and you lose your audience.
Many study say that the demographics out there now
does not want to have a boss, they want to be a boss,
so before people go online
and they get a website and business cards and incorporate,
what advice do you have for them?
Be patient with yourself.
I took a lot of time to start my own thing.
I thought about it for about three years.
I know other people just jump ahead first and I work for them,
and it’s sort of about knowing yourself,
where your limits are and what you wanna know before you enter into
eh… something I think, you know some, be a boss and have a boss,
like that’s ok too.
I don’t think that there’s any crime and working for other people
and learning from other people.
The most valuable experiences of my life came from learning from other people
and not necessarily individual experiences.
I know that you are so busy
and that you spend so much time with your clients and working on their behalf,
but collectablely you all spend a tremendous amount of time giving back.
Tell us about that.
Our creators have a very direct relationship with their audience,
they feel that there is a mutual responsibility on both parties
to have a conversation around the courses that matter, courses that need attention,
and how they can be thinking about bettering society,
whether that’s woman’s health rights,
whether that’s being informed about policy,
being informed about LGBTQ+ issues.
It’s being this amazing thing because
they have such direct relationship with their audience,
so they can’t talk to them and have this back and forth conversation
with the people that they are working with,
that’s completely untraditional.
So, that everybody is mutually in basted in the course
and feeling like they can add some good
eh… to what you can sometimes feel like a not great world.
To learn more about Lisa and the amazing work she is doing
and the great things her clients are doing to change the world,
you can go right here. [@lisaflip]
And follow me you can go
Fackbook, Instagram, Pinterest,Twitter, Snapchat 和 youtube
on Facebook, Instagram, Pinterest, Twitter, Snapchat and YouTube.
We’ll see you next time.
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