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新媒体内容创作者不止是个趋势 – 译学馆
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新媒体内容创作者不止是个趋势

Why One Talent Manager Says Digitally Native Content Creators Are Not Just a Trend

[背景音乐响起]
[Background music playing]
Jobe频道
Jabo tv
大家好 我是Jessica Abo 欢迎回到Jabo频道
Hey, everyone. I’m Jessica Abo, welcome back to Jabo TV.
今天和我们坐在一起的是Flip管理的创始人Lisa Filipelli
Today, we’re sitting down with the founder of Flip management Lisa Filipelli.
你最初是个想上百老汇的舞者
You started as a dancer wanted it to be on Broadway.
你可以说出你是如何获得如今的地位的吗
Can you walk through how you got to where you are today?
当然 我主修舞蹈 在大学时我就觉得我会一直跳舞
Sure, I majored in dance ah… in college and thought that’s what I was going to.
在经历太多次失败的试镜后
After one too many bad auditions,
我最终从事了另一种行业
I ended up on the other side of it
我去了内戈廷镇上的部门里做一名实习生
as an intern in Negotin in the town in casting department.
我在内戈廷的那个部门里呆了一年
I spent about a year at Neglodin in that department,
并且在大学毕业后被聘用了
then got hired on after college,
在那里我进了中央情报局
from there I went to CIA.
一开始 我在Red Streak 那里做临时工
I started as a temp during the Red Streak.
呆了4年半后我就离开了 这时我已经是个经纪人培训生了
I left as an agent trainee after spending four and a half years there.
接着我又去了一个多频道网络公司呆了6个月
I then went to an MCN for six month,
然后又去了Big Frame 公司
and then ended up at Big Frame.
我在这里又呆了4年半的时间
I spend four and a half years at Big Frame,
最终在三个月前开了属于自己的公司
and then started my own company three months ago.
现在我们就在这里
And now we’re here.
能跟我们说说作为一个经营者要做什么吗
And tell us what does a manager do?
作为一个经营者 你什么都要做一点
A manager does a little bit of everything.
我们做的就是去真正帮助引导我们的顾客
What we do has been really help guide our clients into
进入他们一直想要的职业
the career they always wanted for themselves.
我一直都把我自己当成是乘客和方向盘 把我的顾客当成是司机
I was aiming at I’m the passenger with the directions and my client is the driver.
他们自己驾驶 而我帮他们决定他们想要去的方向
They are driving and I’m like helping them decide which way they want to go.
你想要对那些想从事你这种职业的人说什么
What do you wanna say to people who wanna do what you do?
你必须要对你正在做着的事有着巨大的热情
You have to have such a deep passion for what it is that you are doing.
每天在体会 吃饭 睡觉甚至呼吸的时候都想着它
You have to feel this, eat this, sleep this, and breathe this every single day.
不要拖延时间 也没有任何属于你自己的时间
Don’t get time off, you don’t get any minutes to yourself.
你必须每天都让你的顾客受到鼓舞
You need feel so inspired by your clients every single day,
否则你都是在做无用功
or it’s just not gonna work for you.
你怎么看待大部分人不知道怎样成为一个令人满意的创作者
What do you think most people don’t know when it comes to be a content creator?
我认为如果你没有真正了解制作一个视频到底需要做多少工作
I think if you don’t realize how much work actually goes into making a video.
创作者是他们自己的作家 导演 制作人 经销商和公关
Creators are their own writers, directors, producers, marketers, publicists,
他们必须做很多的事以获得完美的内容
they have to do so much to get a perfect piece of content.
这不仅仅是坐在那里 打开相机 然后就上传
And it’s not just about sitting down, and turning on the camera, then uploading.
而是有更多的事包含在内
There are so much more that involved with it,
他们需要考虑观众们会有什么反应
that’s considering the audience what they are going to react to
你自己到底想要做的是什么
and what you personally want to be doing
也包括你想传达给观众们的到底是什么
and delivering to your audiences as well
同时也要确保没有失去真实性
and making sure that you don’t lose that authenticity.
外面那些公司认为
And for the companies out there that have been thinking
与一个创作者合作并不重要 而仅仅是一个趋向
working with a creator is not that important, this is just a trend.
你对那些已有的标签有什么看法
What do you wanna say to those brands out there?
影响力营销在五年前已经在预算中占了1到2百万
Influencer marketing 5 years ago accounted for 1-2 million in budget.
并且在2018年时 这将会达到24亿美元
And by 2018, it will account for 2.4 billion dollars.
这些惊人的影响
These gracious influence,
都是众所周知的原因
they are known for being themselves,
他们有他们自己的观点
and they have these opinions.
我想说大部分的外界创作者
Then I would say majority of the creators out there.
他们到底推荐的是什么东西
What do they recommend something?
如果他们没有亲自用过它 或者并不是发自内心的想要推荐它
If they don’t personally use it or they don’t personally want to recommend it.
这不仅仅是一份薪水 而是你不能丢失的真实性
It’s not just about a paycheck. It’s about this authenticity that you cannot lose.
因为如果你失去了它 你就会失去你的观众
Because if you lose that and you lose your audience.
许多研究表明现在的人口数据资料中
Many study say that the demographics out there now
大家都不想要有一个老板 他们想自己当老板
does not want to have a boss, they want to be a boss,
在他们上网
so before people go online
注册一个网站 制作名片和组成一个公司之前
and they get a website and business cards and incorporate,
你有什么建议给他们呢
what advice do you have for them?
对自己有耐心
Be patient with yourself.
我花了很多的时间去开创自己的事业
I took a lot of time to start my own thing.
我想这应该花了大概3年时间吧
I thought about it for about three years.
我知道有人比我早了一步 而我要为他们工作
I know other people just jump ahead first and I work for them,
这可以稍稍让你了解你自己
and it’s sort of about knowing yourself,
你的极限在哪里和在开始前你想知道什么
where your limits are and what you wanna know before you enter into
嗯……你知道的 可以是自己当老板或者受雇于人
eh… something I think, you know some, be a boss and have a boss,
像这个也可以啊
like that’s ok too.
我认为为他人工作和向他人学习
I don’t think that there’s any crime and working for other people
并不犯罪
and learning from other people.
在我生命中最珍贵的经历就是从他人身上学习到的东西
The most valuable experiences of my life came from learning from other people
而不是那些必然的个人经历
and not necessarily individual experiences.
我知道你非常忙
I know that you are so busy
你在顾客身上以及维护他们利益的工作上花了很多时间
and that you spend so much time with your clients and working on their behalf,
但你也花了大量的时间去回馈顾客
but collectablely you all spend a tremendous amount of time giving back.
跟我们说说吧
Tell us about that.
我们的创作者跟他们的观众有非常直接的关系
Our creators have a very direct relationship with their audience,
他们认为这是双方共同的责任
they feel that there is a mutual responsibility on both parties
会有一个围绕那些重要和需要注意的课程的会谈
to have a conversation around the courses that matter, courses that need attention,
和他们考虑如何去改善社会
and how they can be thinking about bettering society,
是否有女性健康权
whether that’s woman’s health rights,
是否了解政策
whether that’s being informed about policy,
了解同性恋的问题
being informed about LGBTQ+ issues.
这是一件令人惊奇的事因为
It’s being this amazing thing because
他们与他们观众有着如此直接的关系
they have such direct relationship with their audience,
所以他们不可以与他们谈话
so they can’t talk to them and have this back and forth conversation
但可以跟那些在一起工作的人对话
with the people that they are working with,
这完全颠覆传统
that’s completely untraditional.
所以每个人都是在相互勉励的过程中
So, that everybody is mutually in basted in the course
感觉他们可以变得更好
and feeling like they can add some good
嗯……到那个你会感觉这不是一个美好的世界
eh… to what you can sometimes feel like a not great world.
想要了解更多关于丽莎和她出色的工作
To learn more about Lisa and the amazing work she is doing
还有她的顾客们正在做的改变世界的伟大事件
and the great things her clients are doing to change the world,
你可以去这里 @lisaflip
you can go right here. [@lisaflip]
想找我你可以去
And follow me you can go
Fackbook, Instagram, Pinterest,Twitter, Snapchat 和 youtube
on Facebook, Instagram, Pinterest, Twitter, Snapchat and YouTube.
我们下次再见
We’ll see you next time.
Jabo频道jessica ABO 2017
jabo tvJessica ABO 2017

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lisa和abo讨论为什么公司应该接受原始的内容创作者

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