嗨 我是布雷特 今天我来讲讲
Hey this is Brett And I’m here to talk about
why Black Friday is a thing.
Thanksgiving is one of my favorite holidays.
在这一天 美食丰盛 家人团聚
It’s a day for food, family,
and of course, giving thanks.
But the day after Thanksgiving, Black Friday?
I’m not such a big fan.
Black Friday is when millions of people shake off their turkey comas,
leave their cozy homes
and head out to fill up shopping carts
with tons more Stuff that we just don’t need.
People even get shot and trampled in the rush for deals.
Which is why I’ll be staying home
napping off my third helping of Tofurkey.
So, how did we get here?
How did Black Friday even become a thing?
Well, to answer that question you’ve got to go way back to the 1980’s
“很好 坚持 收紧 放松 收紧 放松 收紧 放松”
“That’s good! Hold! Contract. Release. Contract. Release. Contract. Release.”
That’s right, Black Friday as a national event
only goes back to the days of Reagan and Rubiks cubes
That’s when retailers started offering huge deals and discounts
to attract shoppers on the “ official ” first day of
the holiday shopping season.
But the real question is, why is there a shopping season anyways?
How did the season of giving turn into the season of buying
and why are Americans so obsessed with our Stuff?
It hasn’t always been this way.
Back in the olden days, Americans were a thrifty bunch.
The Stuff we used tended to be made locally from natural materials,
and it was repaired and reused for as long as possible.
But the Industrial Revolution changed everything.
It became easier and cheaper to produce goods
meaning that there was just more stuff for sale.
As electricity started to reach more houses,
whole new categories of goods and gadgets became available.
Department stores and catalogs started appearing,
making it easier than ever to shop.
And the invention of consumer credit
– buy now, pay later – made it easier to splurge.
These were the first steps towards our consumer economy.
But the Great Depression brought all that to a halt.
People could no longer afford to buy the things that they needed
no less the things that they might want.
When the US entered World War II, the switch to a wartime economy,
building all those boats and bombs helped get our economy back on track.
But when the war ended,
there was a real concern that we would slip back into an economic Depression.
But as war spending slowed down,
consumer spending was there to pick up the slack.
With America’s industrial infrastructure intact,
the economy at full employment,
wartime rationing finally over,
and soldiers returning home,
a consumer frenzy was unleashed.
For decades, people hadn’t been able to buy the things that they wanted
But now, they had big paychecks
and big new homes to fill with stuff.
One economist even wrote in 1955
that our economy demands that we make consumption our way of life,
that we convert the buying and use of goods into rituals,
that we seek our spiritual satisfaction in consumption.
Making shopping into a ritual?
This consumer craze didn’t just happen.
It was created by marketers and moguls.
But that means we can choose another path.
This holiday season, let’s recommit to choosing family over frenzy
to spending time instead of money,
and to being grateful for the things we already have
So how are you making your holiday season special this year?
Let us know in the comments.
Thanks for watching and be sure to like and subscribe.
嗨 我是布雷特 今天我来讲讲