ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

为什么“买一赠一”不是件好事? – 译学馆
未登陆,请登陆后再发表信息
最新评论 (0)
播放视频

为什么“买一赠一”不是件好事?

Why “Buy one, get one free” isn’t a great deal

这是一张汉堡王可颂三明治的优惠券
This is a coupon for Burger King’s Croissan’wich,
它提供一个买一赠一的优惠
and it’s promoting a buy one get one free deal.
即花一个早餐三明治的钱
Buy one breakfast sandwich at full price.
可以免费多得一个三明治
Get a second for no extra cost.
但当一个顾客买三明治两次价钱不一样时
But one customer found that something was off about the deal,
她发现这个优惠是有猫腻的
when she was charged two different prices for the sandwich.
当她点了一份三明治时 价格是2.16美元
When she ordered a singlesandwich, the price was $2.16.
但当她点了两份并用了买一赠一优惠时
But when she ordered two sandwiches and use the BOGO coupon,
每个三明治的价格是3.19美元
the price of each sandwich was $3.19,
贵了1美元多
more than a dollar more.
这种状况持续了多年
This went on for years
直到汉堡王因收费过高被起诉
before Burger King was sued for overcharging customers.
买一赠一是那样地吸引人
BOGO is so appealing
以至于很难让消费者认清其本质
that it’s hard for consumers to see it for what it is.
买一赠一
Buy one, get one.
是不掩饰地试图使顾客一次性买多个商品
It’s a thinly veiled attempt to convince a customer to buy more than one item at a time.
对一个节约型消费者来说
For a thrifty shopper,
买一赠一听起来像是省钱的最佳方法
BOGO can sound like the best way to get more bang for their buck.
但是通常来说
But often it’s simply
买一赠一并不像它看起来那样好
not as good a deal as it appears.
消费者通过比较商品的
Consumers perceive the quality of a bargain
实际售价和原始标价来了解商品质量
based on the price they pay compared to the original list price.
拿亚马逊上的这个食品加工机为例
Take this food processor on Amazon for example,
它的实际售价为35美元
the price on sale is $ 35,
原始标价是75美元 打了惊人的52%的折扣
an amazing 52 % off the $ 75 dollar list price.
但问题是
The problem is:
美膳雅没有标出该产品在亚马逊的常规价
that Cuisinart doesn’t list the item for Amazon’s regular price.
并且根据其价格多年来的变动分析看
And based on an analysis of tracked prices over time,
在过去的十年里 亚马逊从没有
Amazon has never sold it for more than $ 40
将它卖得多于40美元
in the past 10 years.
这种欺骗一直很猖獗
The cheating that goes on is rampant.
零售商通常错在扰乱正常的价格
Retailers are guilty, often, of distorting the regular price,
即抬高正常的价格
raising the regular price.
一些公司已被曝光用买一赠一优惠来扰乱价格
And several companies have been caught distorting prices in conjunction with BOGO offers.
该起诉指控Visionworks抬高第一副眼镜的价格
The suit accuses Visionworks of inflating the price of the first pair of glasses
来部分弥补第二副所谓的免费眼镜的成本
to partly cover the costs of the second, supposedly free pair,
让它实际上并不免费
making it not actually free.
对消费者来说很难去辨别
It can be hard for consumers to tell
买一赠一优惠是公平的还是欺诈的
whether BOGO is fair or deceptive.
通常他们的判断被一个两字词语蒙蔽:
And often their judgment is clouded by one four letter word:
免费
free.
我是说 免费是一个影响巨大的动因
I mean, free is a tremendous motivational trigger.
而且人们喜欢这个
And they like the opportunity
让他们多买商品来扩大优惠的机会
to expand the deal by buying more than one of an item.
消费者并不经常做计算
Very often consumers don’t do the math.
多买某种商品意味着
Buying more than one item means
消费者花比他们预想更多的钱
consumers spend more money than they intended.
而不是更少
Not less.
比如 假设你想买一件通常80美元的毛衣
For example, say you want to buy a sweater that’s normally $ 80.
毛衣A标注
Sweater A is listed
打20%的折扣
at a 20% discount.
毛衣B标注全价
Sweater B is listed at full price,
但是有买一赠一的优惠
but has a buy one, get one free deal.
尽管第二个选择里你会得到两件毛衣
While the second option may get you two sweaters,
整体上来说 你却
you’ve just spent more in total
比第一个选择要花更多的钱
than if you just focused on the 20 % discount.
假设那些毛衣有买一件第二件半价的优惠
Let’s say those sweaters are on a buy one get one 50 % off deal.
选择一 你花80美元买一件毛衣
Option one you buy one sweater for $80 dollars.
选择二 第一件毛衣是80美元
Option two, the first sweater would be $80 dollars
第二件毛衣将会半价
and the second would be half off.
用直接折扣来看
Translatedinto a straight discount,
从买一赠一中总共省下来的钱
the total saved from the BOGO deal
和打25%的折扣省下来的钱一样
would be the same as a 25 % off deal,
但是你花的钱的金额增加了
but the amount of money you spend in store has grown,
因为你买了两件商品
because you bought two items.
一些买一赠一优惠只适用于价值较低的商品
Some BOGO deals only apply to items with lesser value.
例如 如果你买了同样的毛衣
For example,if you buy that same sweater
和一双10美元的袜子
and a $ 10 dollar pair of socks,
全部购买你仍需支付80美元
you still pay $80 for your total purchase.
如果你决定买件毛衣和一件150美元的外套
If you decide to get a sweater and $ 150 coat,
这件毛衣将被算作是免费商品
the sweater would be counted as the free item,
你仍需支付150美元
and you’d still be shelling out $150.
对于大部分购买
For most deals,
你最好等那件想要的商品打折
you’re better off waiting for the one item you wanted to go on sale
而非通过买一赠一优惠来买它
rather than purchasing it through a BOGO deal.
顾客们……
Customers…
我不会说是“爱上它” 但是他们仍然追求它
I won’t say”fall for it,” but they gofor it nonetheless.
买一赠一优惠掩盖了这样的事实
BOGO disguises the fact,
即 除非你已经准备买两件商品
that unless you already intended to buy two items,
否则买一赠一并不是很划算
it really isn’t all that big of a discount.
所以如果你是一个想多买点 多花点钱的购物者
So BOGO deals can be fantastic if you’re a shopper
买一赠一优惠可以是极好的
looking to buy in bulk and stretch your dollar.
但我们大多数来说 免费并不总是最好的选择
But for most of us, free isn’t always the best option.
好吧 就做做计算吧
Well, just do the math.
如果它看起来好得近乎不现实 那它就是假的
If it looks too good to be true,it’s too good to be true.

发表评论

译制信息
视频概述

生活中商家的“买一赠一”的优惠真的省钱吗?这个视频给你答案!

听录译者

收集自网络

翻译译者

Wong

审核员

审核员XY

视频来源

https://www.youtube.com/watch?v=yOK3bF3jhXU

相关推荐