ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

为何图标设计从仿实化转向扁平化? – 译学馆
未登陆,请登陆后再发表信息
最新评论 (0)
播放视频

为何图标设计从仿实化转向扁平化?

Why 3D Logos Fell Out of Favor Overnight - Cheddar Explains

在1997年 谷歌发布了第一个图标
In 1997, Google introduced their first logo,
它长这个样子
and it looked like this
好丑
Yucks.
但经过20世纪末的几次重新设计后
But after a few redesigns at the turn of the century,
他们发布了这个3D版本的图标
they landed on this 3D logo.
3D图标在21世纪初十分流行
3D logos were all the rage in the early 2000s.
但十年后 各公司的图标却逐渐变成了这样
But fast forward 10 years, and logos started to look like this.
每家公司的图标都回归到了2D设计
Everybody was changing to 2D design.
不知不觉地 3D图标变成了过去式
Before we knew it, 3D logos were a thing of the past.
但你们是否好奇过
But did you ever wonder why
图标设计风格为什么会突然向扁平化转变呢?
we had the sudden change to flat design?
如今 当你上网浏览时
When you’re searching the Internet today,
你会无数次看到许多类似的图标
you’ll scroll past a lot of the same logos over and over again.
使用谷歌搜索时你会看到它
Head to Google and you see this guy,
打开Instagram时你要点击它
open Instagram and you have to click this.
油管
YouTube,
网飞
Netflix.
这些图标的一个共同特点是
The thing these logos all have in common,
它们都是2D的
they’re all 2D.
在20世纪中期
In the mid 1900s,
绝大多数的图标采用的都是扁平化的设计
the logos were for the most part all flat design.
它们简单 干净 而且是2D的
They were simple, clean, and 2D.
当公司意识到图标中蕴涵着的巨大的影响力
Rather than just trying to get the names out there,
不仅仅是向人们介绍公司的名字那么简单时
companies realized how impactful symbols were.
他们开始在设计过程中加入大量的新思想
They started to put a lot more thought into the design process.
随着20世纪70年代电脑图像界面的发明
With the 1970s came CGI,
动态的商标成为现实
and from there, logo started to come to life.
但是真正的变革发生在世纪之交时
But the real change came at the turn of the century.
Adobe公司开发出了InDesign和Photoshop这两款软件
Adobe developed in design and Photoshop,
让每个人都可以轻易用到数字图像处理工具
and digital graphic design tools were at everybody’s fingertips.
图标逐渐向立体化转变
Logos were going 3D.
在互联网刚刚在全世界范围内流行时
In the early days of the worldwide web,
人们开始借助互联网完成一切日常小事
people started to use the Internet for every little thing,
设计师想要帮助人们轻松地掌握使用这些新事物的方法
and designers wanted to help people easily navigate these new devices.
于是他们引入了一种名为Skeuomorphism的仿实理念
They used what’s called Skeuomorphism,
即当我们谈论到用户界面设计时
which when we’re talking about user interface design,
就意味着尽可能地使数字化的图标与相应的真实物体相似
means making digital features resemble real life objects.
“保存”这一图标即为仿实设计的
The Save icon is skeuomorphic.
但当软盘从我们的生活中淘汰后
But after we stopped using the floppy disk in real life,
这个保存图标看起来就并不仿实了
it became less so.
人们希望科技
People wanted technology,
特别是触屏科技的设计非常直观且易于操作
specifically touchscreen technology, be intuitive and easy to use,
在电脑屏幕上将文件夹拖入回收站也很直观
and dragging a file to the trashcan on your screen felt instinctive.
渐变色 阴影与仿真纹理的使用
Skeuomorphism was brought to life by using gradients,
使仿实理念得以实现
drop shadows, and fake textures to mimic depth.
iPhone和iTouch是最早成功的两个电容式触摸屏设备
The iPhone and iTouch were the first big time Capacitive Touch Screens.
它们没有按键和按压反馈
They had no buttons and no feedback,
与人们平时在百货商店或自动提款机上
unlike the resistive touch screens you use
使用的电阻式触摸屏完全不同
at grocery stores or ATMs.
与振动效果和点击声音相结合的3D设计
The 3D designs combined with vibrations and
使用户感到自己仿佛在按压真实的按钮
clicking sounds made users feel like they were pressing real buttons.
3D图标设计在人们适应新科技发展的过程中
3D logo designs were vital to make people feel comfortable
起到了重要作用
in the new developing age.
当人们逐渐适应这些科技后
As the world got more comfortable using these technologies,
仿实理念和3D设计就变得不再必要
skeuomorphism and 3D design became less important
设计者也开始回归2D设计
and designers started to shift back towards 2D.
仿实理念的反对者提出
Critics of skeuomorphism argued that it was
过多的渐变色 斜面边缘和倒影效果
cluttered and harder to use because of the excessive gradients,
反倒会让使用变得更加困难
beveled edges, and reflections.
而扁平化的设计能够在有限的用户界面中节约空间
Flat design conserved space in a limited user interface,
还能够提供给用户一种简洁感
and provided a cleaner feel.
仿实理念还会限制设计本身
Skeuomorphism can also constrain design.
当设计变得扁平化时
When you go flat,
你将不再受到实物样式的限制
you are no longer tied to the physical world,
设计理念和界面也就可以变得更抽象化
and ideas and interfaces can take on a more abstract form.
浏览汉堡菜单时能够看到很多扁平化的元素
Take the hamburger menu scene a lot in flat design.
它与仿实理念完全相悖
It is the opposite of skeuomorphism,
因为现实生活中并没有汉堡菜单
because there are no hamburger menus in real life.
但这样的菜单设计更加整洁
But the menu design was sleeker and
而且在节约屏幕空间的同时将使用变得非常简单
incredibly easy to use while saving space on the screen.
在世界一夜之间被改变之前
People were teetering between flat and skeuomorphic designs for
人们在扁平化设计与仿实理念之间摇摆不定
a little bit before the world changed overnight literally.
但在2013年9月18日
On September 18th, 2013,
苹果的iOS系统一夜之间更新到了iOS7版本
Apples iOS updated overnight to iOS 7,
我们睡醒后发现了一个全新的扁平化世界
and we woke up to a flat world.
起初 人们对新的操作系统并不满意
At first, people were not happy with the new operating system.
因为他们不清楚哪些按键是可点击的而哪些不是
They didn’t know what was clickable and what wasn’t.
但更重要的原因是
More than anything,
谁喜欢改变呢?
who likes change?
旧版操作系统中有光泽的纹理消失了
The glossy textures from the operating systems before it were gone.
取而代之的是所有应用都使用了2D图标
All the apps had 2D designed icons.
这意味着为了适应时代变化 各公司的图标都要改变为2D形式
That meant logos needed to switch to 2D to keep up with the times.
大街小巷的商标在之后的几年里
And logos everywhere started to change from 3D to flat design
开始了由3D设计向扁平化设计的转变
over the next few years.
2D图标不仅仅对用户而言更为简便
Not only was 2D perceived to be easier for users,
它也能够使图标的设计变得更为简单
but it was also a lot easier on the designers too.
设计师可以花费较少的时间 设计出高质量的图标
They can create logos that are high quality but required less time to make,
而且与3D图标相比 简单的矢量设计图标可以
and a simple vector design can be expanded and shrunk
在不同的媒体或设备上更随意地放大或缩小
for any device or medium easier than 3D logos ever could be.
如今 我们在互联网上看到的任何事物几乎都拥有扁平化的设计
Today, almost everything we see around the Internet has a flat design.
像任何一个设计的分支一样
Like all branches of design,
图标风格的变换是一个循环的过程
logos are cyclical.
2D率先流行 接着被淘汰
2D was in, then it was out,
如今又再次流行起来
and now it’s in again,
但不要急于宣告仿实理念的失败
but don’t count skeuomorphism out just yet.
随着增强现实技术和虚拟现实技术的发展
With the rise of augmented and virtual reality,
仿实理念必须要继续沿用下去
skeuomorphism has to stay alive so that we can
因为只有这样我们才能真实地“感受”到数字虚拟的物像
touch and feel digital objects in a very real way.
在未来这些图标将会变成什么样子呢?
What will these logos look like in the future?
这很难预测
It’s hard to tell.
但如今 我只希望我不会一觉醒来
But for now, I’m just hoping I don’t wake up
发现我的手机又更新了一个全新的操作界面
with a whole new interface on my phone.
感谢您的观看 请您点赞 评论
Thank you for watching. Please be sure to like, comment,
订阅我们的频道 并打开下方的消息提示
and subscribe to our channel, and ring the bell below.
这样在我们发布新视频时您将第一时间得到通知
That way, you’re notified whenever we post a new video.

发表评论

译制信息
视频概述

逐渐成熟的技术使3D图标成为了现实。但近年来大多数公司的图标为何又从仿实化向扁平化转变呢?

听录译者

收集自网络

翻译译者

Papa

审核员

审核员BY

视频来源

https://www.youtube.com/watch?v=TfzEPtLPnP4

相关推荐