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未来的企业会是什么样子?

What the company of the future will look like | FT

What will the companies of the future look like?
未来的公司会是什么样?
How should they behave?
它们又如何经营?
In August, the Business Roundtable,
八月举办的
which speaks for America’s biggest companies
代表了从亚马逊到摩根大通等美国最大企业声音的
from Amazon to JP Morgan Chase,
圆桌会议
provided a hint.
提供了线索
The group amended its two decade old declaration
这个组织修正了它20年来的声明
that corporations exist principally to serve their shareholders,
“公司存在的主要目的是服务他们的股东”
to enshrine a fundamental commitment to all of our stakeholders
“以确保对所有利益相关者的基本承诺”
– customers, employees, suppliers, communities,
包括顾客 职员 供货商 社区
and last in the list, investors.
最后还有投资者
What’s driving this shift in corporate purpose?
是什么促成了公司目标的改变呢?
The continuing attempt
不断地尝试
to restore trust in business badly damaged during the financial crisis.
恢复对经济危机时期遭重创的商业的信任
Generational change,
代际更替
bring new people into the workforce with higher expectations,
刚参加工作的人有了更高的要求
and the technological tools to hold employers to account.
并且雇主需要负担更先进的科技工具
Consumer pressure,
消费者压力
a renewed interest in the investment opportunities
对投资机遇
and in environmental, social, and governance improvements.
环境 社会和治理改进重燃兴趣
And, cynics would say,
愤世嫉俗者会说
companies desperate,self-interested desire
很多公司极度自私地希望
to avoid regulation and retain their licence to operate.
不被监管 并保留其经营资格
Enthusiasts for companies with a positive purpose that goes beyond profit are clear.
那些不只为利益的公司的拥趸者很清楚
Companies that do not start paying more attention
那些不关注
to their own staff,the communities they serve, and the environment as a whole,
员工 社区 环境的企业
simply will not survive to be the companies of the future.
将无法在未来存活
Businesses that do adopt a broader purpose,
而拥有长远眼光的企业
on the other purpose, will benefit from the reinforced enthusiasm
反而将受益于人们更强烈的热情
and commitment of their employees and their customers.
以及他们对雇员和顾客的承诺
But even the most environmentally and socially friendly chief executive
但即使是最热衷环保和贡献社会的总裁
has to generate enough of a return for the company’s owners
也必须为公司的所有人创造足够的回报
to make it to that brighter horizon.
让企业做大做强
And managing the trade-offs necessary for the optimal strategy is delicate.
处理最佳方案需要非常微妙的权衡
Take a traditional oil and gas company.
以传统石油和天然气公司为例
If, as CEO, you move away from fossil fuels too soon
作为总裁 如果你过早退出化石燃料领域
investors will punish you, even as environmentalists applaud.
投资人会惩罚你 即使环保主义者会称赞你
Move too late and your greener competitors
如果转型太晚 比你更环保的竞争对手
will steal a march on you in sustainable energy,
会在可持续能源领域抢先一步
as tougher regulation penalises your core operations.
因为更严格的监管 会阻碍你的核心业务
Critics point out, though, that purpose is hard to define,
评论家指出 企业发展的目的尚难下定论
let alone to measure
更不用说衡量了
And there are other obstacles
而且在永久转向
in the way of permanent shift to a longer term
更长远的资本主义目标导向道路上
purpose-led form of capitalism
还有其他阻碍
Many asset managers and some asset owners
许多资产经理人和资产拥有者
still seek short-term returns,
仍然关注短期收益
and are rewarded accordingly.
并从中获益
National and regional differences in corporate culture
各个国家和地区的企业文化存在差异
make it hard to apply a one-size-fits-all approach
很难应用一个万全之策
without antagonizing pure profit seekers in say the US
既不激怒短期收益追求者 如美国
or long-termers in Europe.
或长期利益追求者 如欧洲
Then there’s the threat of growing cynicism if companies disappoint
如果公司在崇高的承诺上令人失望
by falling short of their lofty promises
可能会招致越来越多的冷嘲热讽
So could the trend towards a new corporate capitalism
那么 新型企业资本主义的趋势
reverse,as it did in the 1970s
会和上世纪七十年代
when the postwar consensus on the social responsibility of business
战后关于企业社会责任的共识让步于
gave way to a harder-edged drive towards pure shareholder value?
更强硬的追逐纯粹利润的方式吗?
It could.
会的
But there are powerful forces working in favour of change.
但是有强大的力量在支持变革
Chief executives can, of course, still decide
当然 总裁仍然可以决定
how seriously to take these disruptive influences and act accordingly
如何认真对待这些破坏性的影响
and act accordingly
并采取相应的行动
But they would be reckless if they ignored them.
若他们无视这些 他们无疑是鲁莽的

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视频概述

本视频讲述了未来企业发展的可能性,并借用很多例子分析了未来企业发展可能面临的一些问题

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视频来源

https://www.youtube.com/watch?v=kAlIv8j_jx0

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