ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

什么是企业社会责任? – 译学馆
未登录,请登录后再发表信息
最新评论 (0)
播放视频

什么是企业社会责任?

What is Corporate Social Responsibility (CSR)?

在创造利润新高的同时大量裁员 管理层工资(过高)
Mass layoffs and record profits at the same time, manager salaries,
自然资源缺乏 气候灾难迫在眉睫
scarcity of natural resources and imminent climate catastrophe,
存在道德问题的广告 童工 企业诈骗 经济危机
morally questionable advertising, child labor, corporate fraud, financial crisis
还有“占领华尔街运动”
and the”Occupy Wall Street” movement…
这些都是谈及
These are just a few examples
可持续发展商业道德
you may have heard about under the topics of
或者企业社会责任话题时你可能听到的一些例子
sustainability business ethics or corporate social responsibility
这些课题引发了我们
These themes raise questions about justice
对当代以及我们后代
for current as well as for
正义观的质疑
future generations.
我们想问企业社会责任
We want to ask corporate social responsibility
英文简称CSR
–CSR for short–
是什么?
what is this?
几年前 这个人上了头条新闻
This man made headlines a few years ago.
2014年 安杰洛•乌戈洛迪从调查中发现
In 2004, Angelo Ugolotti learned from investigators that he was
他是几家公司的董事长
chairman of the board several companies
这些公司是他在帕玛拉特(意大利牛奶品牌)的老板建立的
set up by his employer, the Italian milk concern Parmalat.
然而安杰洛从来就没听说过这些公司
angelo however had not even heard of those companies.
在帕玛拉特 他是负责电话总机的
At Parmalat, he was responsible for the switchboard.
你可以想象故事的发展走向
You can imagine how the story goes.
那就是企业欺诈:
Corporate fraud at its best:
空头公司 做假账 行贿
bogus companies, cooking the books, bribery,
挪用公款——全部这些事情
accounts in the Cayman Islands — the whole works.
企业社会责任的作用
The task of corporate social responsibility
就是防止这样的事情以及其它不合乎道德的行为
is to prevent these and other morally reprehensible practices
危害社会 危害企业 伤害员工
which can weaken society, damage companies and hurt employees.
越来越多的公司已经意识到
More and more companies have realized the relevance
道德实践对公司的重要性了
of moral practices in their business;
尽管他们也没一直充分履行企业社会责任
even though they have not always sufficientlyimplemented CSR, yet.
具体的预防手段通常被视为“风险管理”
Concrete preventative measures are often labeled”risk management”,
“风险管理”通常指
a term more commonly used for avoiding
避免财务风险和损害对公司名誉造成影响
financial risks and damage to a company’s reputation.
没人喜欢负面消息 不是吗?所以
And no one likes bad press, right? Thus,
公司定下了明文规定 即“合规体系”或“价值管理体系”
companies define clear rules, so-called”compliance” or”value-management” systems.
比如说 你可以接受一瓶
For example, you can accept a bottle of
供应商送的葡萄酒 但是必须
wine from the supplier, but you have to
拒绝一次去夏威夷的旅行
pass up a golfing trip to Hawaii.
然而 风险和合规管理只是
However,risk and compliance management are only one aspect
正确理解企业社会责任的一个方面 首先
of corporate responsibility correctly understood. Firstly,
企业社会责任不仅仅是防止“不良行为”
CSR is not just about preventing”bad practices,”
比如腐败 欺诈等行为
like corruption and fraud and so on.
第二 就责任本身而言它并不质疑公司的业务活动
Secondly, this approach does not question a company’s business activities as such.
事实上 合规管理即使对黑手党
In fact, compliance management could be an
这样的组织而言也可以是一种有效的管理机制
efficient control mechanism even in organizations like the mafia.
更具挑战的问题是:
The more challenging question is:
公司要如何通过“良好的商业”促成一个“良好的社会”呢?
How can companies contribute to a”good society” through”good business” practices? “Oh,
“噢 这还不简单!”他们说
that’s easy!” they say.
我们建立慈善基金会或者捐赠一大笔钱这样不就“做的很好”了 错!
We’ll create a charity foundation or donate a lot of money, and thus”do good”. Wrong!
这样做没什么坏处还可能有所帮助
That won’t hurt and may even help,
但是却没有改变体系
but it is not systemic change.
重点是:企业社会责任在于公司应如何获利
The important thing is: CSR is about how companies make profits,
而不是他们应该如何花费
not about how they spend them.
企业社会责任不止是简单地“修补”资本主义中心
Corporate social responsibility must not simply be the”repair center” of capitalism.
它要求的是市场经济的系统改变
It has to demand systemic changes in a market economy.
这就要求市场中的关键角色
This requires a new role
承担起新的责任:
for the key players in this game:
企业既要履行经济义务也要承担道德责任
companies must become not only economic but also moral actors
一个建立在义务论价值体系上 并与企业“核心业务”
What is required and important is a stronger integrative perspective
紧密联系的更加强大的综合前景既是需要的也是重要的
based on a system of deontological values and which is closely related to the company’s”core business”.
也就是说我们必须考虑社会和生态条件
This means social and ecological criteria must be taken into consideration.
比如 在员工待遇方面
for example, in the treatment of employees,
生产流程的组织
organization of the production process,
提供生产的产品和服务
offered and produced products and services and
以及供应商负责的商业活动 这些就是所谓的“供应链”
responsible business practices of suppliers, the so-called”supply chain”.
另外 光有正直的管理人员或是“可敬的批发商”是不够的
By the way, virtuous managers or the”honorable merchant” alone will not suffice.
公司的每个层次都需要正直的员工
We need employees of integrity at all levels of the company,
但是我们也需要有组织结构以及明确的条例
but we also need organizational structures and clear rules.
但是仅仅依赖于行为准则也是缺乏远见的
But relying on a code of conduct is also short sighted,
因为在极端情况下“按照既定的规则行事”
because in extreme cases it means”act according to some given rules”,
意味着站在道德的对立面 也就是说
which is the opposite of ethical reflection, namely,
道德的表现事实上是思考善与恶 对与错
actually thinking about good and evil, right and wrong.
换句话讲:企业社会责任既要考虑个体也关乎制度结构
In other words: CSR is always about both individuals and institutional structure.
商业道德既指个人道德也指制度道德
In business ethics, one speaks of individual ethics and institutional ethics.
但那样不是很不现实吗?
But isn’t that unrealistic?
难道国家不应该做更多来推崇一个良好公正的社会吗?当然
Shouldn’t the state do more to promote a good and fair society? Granted.
那样很不现实 也正因为如此这个问题才重要!
It is unrealistic and that’s exactly why such questions are important!
商业道德不只是思考世界是怎么样的
Business ethicists don’t just ask what the world is like,
也是思考世界应该成为怎样的世界
but also what it should be like
应该成为什么样的世界
— how it ought to be.
最起码我们想要引导这个进程的走向
At the very least, we want to suggest where the journey should lead.
与此同时
At the same time,
我们想就如何开始这一进程提些可行的建议
we want to make practical suggestions about how to embark on that journey.
一方面是讨论正当性的问题
one speaks of questions of justification on the one hand
另一方面是实施的问题
and of implementation on the other
最好是按这个顺序考虑
preferably in that order.
国家可以助力企业责任的履行
The state, particularly through politics and law,
特别是通过政治和法律手段
can contribute to the implementation of corporate responsibility,
但是成效有限
but only within a limited range.
如果我们鸟瞰社会
If we look at society from a bird’s-eye view,
我们会发现不一样的社会体系:
we can spot different social systems:
比如经济体制 政治体制 司法体制
the economic system, the political system, the justice system, for example.
可以说我们生活在“不同职责”的社会
One can speak of the”functionally differentiated” society we live in.
大约60到70年前
About sixty or seventy years ago,
一些德国经济学家提出的想法
some German economists came up with an idea
引发了社会市场经济的增长
that led to the development of the social market economy
尤其是欧洲社会 正如我们现在所知
as we now know it, particularly in Europe.
他们认为市场经济应该融入
They thought that a market economy should be embedded
政治框架中 这也决定了这场游戏的规则
in a political framework that determines the rules of the game.
这一根本概念现在依然重要
This underlying idea is still important,
但是仅仅依靠国家已经愈发困难了
but it has become distinctly more difficult to rely on the state alone.
因为大多数制度都已经国际化 社会分工也取得了进展
Societal differentiation has progressed because most systems have internationalized.
“全球化”是一个神奇的词汇 它适用于大多数体制 但不是全部
“Globalization” is the magic word that applies to most systems, but not all of them.
在政治上 尤其是法律上
politics and particularly law
国家间更倾向于界定分明
tend to be bound to one country’s borders,
但是相较之下 经济
while the economy, above all,
是高度国际化和全球化的
is highly internationalized and globalized.
这给制定有效的规章制度造成了困难
This makes effective regulation difficult.
所以现在它不仅仅关乎
Thus,it is now not only about
这个游戏的典型规则
the classic rules of the game,
也关乎玩家的行动
but also about the moves of the players,
以及这个已经改变且正在改变的世界里的合作
the corporations in a changed and changing world.
在政治和法律之外
And beyond politics and law,
民间团体—尤其是那些非政府组织(NGOs)
civil society — in particular NGOs —
已经对经济产生了重大影响 同时还承担着
has gained a strong influence on the economy, as both
严格的监管团体和商业合作伙伴的职责
vicious watchdogs and as partners of businesses.
在21世纪的社会
In the society of the 21st century
我们在国家的“软法律”背后
we find new rather odd hybrid constructs
发现了更加奇怪的新混合体
under the notion of”soft laws”.
那就是有一群人承诺遵守
These are collective individual commitments to comply
一定的社会和生态标准
with certain social and ecological standards,
如集体行业协议或联合国全球契约
such as collective industry agreements or the UN Global Compact.
所以企业运作时应该担负起责任
So companies are supposed to operate responsibly.
企业真的在做实事吗?
Is anything really happening???
对于这个问题并没有明确的答案
There’s no clear answer to that question.
愤世嫉俗的人说企业社会责任就像是青年时期的性爱:
The cynics say that CSR is like teenage sex:
每个人都说他们在做 但没几个人真做
everybody says they are doing it, but few actually are.
即使真的做了 也做得很糟糕
And those who really do it, do it rather badly.;-(
真相当然更加微妙:
The truth is more nuanced, of course:
在企业社会责任方面 也是有“好看”
in the area of corporate responsibility there is also”the good,
“难看”还有“丑陋”之分的
the bad and the really ugly.”
越来越多的企业履行企业社会责任
more and more companies deal with CSR
向着负责任的商业行为迈出了第一步
and take the first steps towards responsible business practices
虽然它现在还像一株娇嫩的植物
We can definitely observe a distinct effort,
我们也绝对能观察到显著的效果
even though it is still a delicate little plant.
当然有一些人依然
And of course there are still
把企业社会责任误解为单纯地希望
those who misconstrue CSR as a PR instrument and
“漂绿”或者“洗蓝”他们公司的公关手段
simply want to”green wash” or”blue wash” their company.
不幸的是
And unfortunately,
依然有些公司根本就
there are still companies that don’t give a s*** about
不在乎企业社会责任 甚至践踏正义
questions of corporate responsibility, and which even trample on justice.
[咔嚓]
[crack]
这些内容都明白了吗? 总结一下:
Got all that? Let’s sum it up:
第一 CSR表示企业要承担的社会责任
First,CSR stands for a corporate social responsibility.
第二 无论今天还是以后
Second, CSR is based on the question of
CSR的基础都是为“良好社会”建立“良好商业”
“good business” for a”good society” — today or tomorrow.
第三 企业社会责任不是做慈善:
Third, Corporate Social Responsibility is not charity:
它是关于公司应该如何赚取利润 而不是关于他们应如何花费
it is about how companies earn their profits, not how they spend them.
第四 要实现企业社会责任
Fourth, it takes employees of integrity
需要忠诚的员工和适合的编制结构
and appropriate organizational structures to realize CSR.
它关乎个人和企业道德
It is a matter of individual and institutional ethics.
第五 政治继续发挥着重要作用
Fifth, politics continue to play an important role,
只是在全球化的世界里监督的作用可能有限
but in a globalized world the effects of regulation can be limited.
因此第六就是企业的影响越来越大
And,thus, sixth, companies play an increasingly important role.
第七 “软法律”是基于企业自我承诺之上的
Seventh,”soft laws” are new governance mechanisms
新的治理机制
based on companies’ self-commitment.
最后 企业社会责任已经在商业中运行了
Finally, CSR has arrived in business practice.
给这些进展以专业的支持是有必要的
It is necessary to support these developments professionally,
但也要向他们提出一些批判性的意见
but also to provide critical perspectives with respect to them.
关于企业社会责任的研究才刚刚开始
Research on issues of corporate responsibility is still beginning
未来的发展值得我们拭目以待
and future developments will be exciting to see.
是否能在企业的帮助下
It is unclear whether
创造一个良好公正的社会还不明了
a good and fair society can be created with the help of companies.
但是没有企业的助力肯定不能实现
But it can’t be created without them.
[等等 她正往回走……]
[wait! she is coming back…. ]

Oh,
我们差点忘了:除了企业社会责任
we almost forgot: besides corporate responsibility,
还有消费者义务
there’s also consumer responsibility.
下次你去逛街的时候请履行消费者义务
you can practice that the next time you go shopping and
也许我们有更多关于这个话题的内容
there may be more from us on that topic

发表评论

译制信息
视频概述

每个企业都应承担起企业社会责任,更加美好的社会需要所有企业共同努力!

听录译者

收集自网络

翻译译者

哟嚯嚯~,哦嚯嚯嚯

审核员

审核员

视频来源

https://www.youtube.com/watch?v=E0NkGtNU_9w

相关推荐