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我从乔布斯那学到了什么? – 译学馆
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我从乔布斯那学到了什么?

What I Learned Working At Apple With Steve Jobs

我从史蒂夫 乔布斯那里学到的
The most important lesson that I learned
最重要的一件事
from Steve Jobs, and I
当然我从他那学到了很多 但最重要的是
learned many lessons from Steve Jobs, is that you cannot ask
顾客是没办法告诉你该如何创新
your current customer how to create innovation,
或如何掀起新一轮变革浪潮
revolution to get to the next curve.
与乔布斯共事时我最大的收获
你的顾客只能根据你的产品
Your current customer can only express what he or she wants in
告诉你他们想要的
terms of what he or she is already getting from you.
如果你是苹果二代产品的使用者 苹果问你
So if you’re an Apple II owner and Apple asks you,
“你希望下一代电脑有什么功能?”
“What do you want in the next computer?”
你可能会说 “更好 更快 更便宜”
You would say,”Better, faster, cheaper Apple II.”
你不会说出“一台麦金托斯电脑”
You would not say”A Macintosh” because
因为你根本没有这种概念
you can’t frame that in your mind.
麦金托斯机是什么?
What is a Macintosh?
你根本无法描述你都没见过的东西
You can’t describe what you’ve never seen.
同样 我也不认为苹果会问麦金托斯的使用者
And similarly, I would suspect that if Apple had asked Macintosh
“你希望苹果手机 电脑 播放器有什么功能?”
owners,”What do you want in a phone or a Pad or a Pod?”
他们可能也很难去回答这个问题
It would be difficult for a Macintosh owner to have described that.
所以 问你的顾客们如何根据现有产品
And so that’s the challenge that you could ask your
去改进你的新产品是很有挑战性的问题
customers to tell you how to revise what they’re already getting
但是问他们下一次技术浪潮如何演进
from you, but you can’t ask them
显然更不现实
how to get to the next curve.

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从顾客手里学创新

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