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万人追捧的网课靠什么成功?

What Every Top Selling Online Course Has In Common

在九月二十九日这一期的《活出志气》节目里
Let’s talk about the key ingredient in the top selling online courses,
让我们来谈一谈那些热卖网课的要点
in September 29 of the ambitious life.
[背景音乐]
[Background music]
《活出志气》
每个人都想开一档网课
Everybody wants to create an online course.
他们想有视频 你懂的 文档 语音 会员网站等一堆东西
They want to have videos, you know, pdfs, audios, the membership site and all this stuff,
这样 他们就可以边睡边挣钱了
so that they can make money while they sleep.
没错 每个人都想着躺着挣大钱
All right, everybody wants to make money while they sleep.
但是 这有个问题
But, here’s the problem.
他们只想着他们要赚的钱
They’re thinking about the money that they’re gonna make.
却没想过课程另一边的观众
They’re not thinking about the person on the other end of that course.
谁会来买你的课?
Who is going to buy that course?
那些反复成为最佳网课的关键要素
And the key ingredient that the best online courses up time and time again,
就是他们有转化的元素
is that they have the element of transformation,
让任何购买网课和为网课投资的人
that whoever buys and invests in that course,
可以在他们生活中产生物理实质的转变
makes a physical transformation in their life.
让我们来谈一下戴夫·拉姆齐 他一直拥有着金融和平大学的热销课程
Let’s talk about Dave Ramsey, he’s got one of the top selling courses of all time finacial peace university.
金融和平大学发生了什么?
What happens in the financial peace university?
你偿清债务了吗?
Did you get out of debt?
那是一次巨大的转变
That is a huge transformation.
债务是负担 是重压 就压在很多人的肩膀上
That is a burden. That is a weight.That is on so many people shoulders,
如果他们可以创造出脱离债务的转变
and if they can make that transformation to get out of the debt,
他们整个人生 世界 世界观都会就此改变
their entire life will change, their world will change, their world view will change.
重压得以释放 他们将变得更欢乐 更自信 做出很好的抉择
Their stress will be lifted. They will be happier. They will be more confident. They will make the better decisions.
他们和爱人关系会变得更融洽
They’ll have a better relationship with their spouse.
这都缘于那一个转变
All because of that one transformation.
减肥时 你会一直感受得到这一点
In the weight loss you see it all the time.
你懂的…我…我现在太胖了
You know…I’m… I’m overweight now.
我觉得自信和更性感…对吧…我更快乐了
I feel confident and sexier and…you know…I’m happier.
我拿到了些枪 所以可以去枪展了
I got some guns that I can go to the gun show.
你懂 无论是什么
You know whatever it is.
我的课上 当我教怎么开网课时
In my courses, when I teach people how to create online courses,
转变就是 他们有即将改变生活的物质产品
the transformation is that they have the physical product that now is going to change their life,
他们不能边睡边挣钱
they can’t make them the money while they sleep.
挣钱比那难得多了
That’s a lot harder than that.
但你明白 实质性转变发生了
But, you know, there’s a physical transformation that happens.
那些课失败了那些课卖不到想要的钱
The courses they failed. The courses they don’t get the sales they want.
那些课收效甚微
They don’t make the impact that they want.
或者那些课稍微…呃…我只是想帮你变得更自信
Or the courses that kind of just…uh…I’m kind of help you be more confident.
什么是信心?
What is confidence?
信心会产生什么转变?
What’s the transformation that confidence makes?
你需要思考你的产品所带来的转变
You need to think about the transformation that your product
会给那些买课人的人生带来的影响
mix in the life of someone who’s going to invest it.
所以你得明白
So you have to know
他们现在在哪?
where they are right now?
他们的痛苦 挫折是什么?他们的欲望 渴望 需求是什么?
What are their pain point, their frustrations, their desires, their wants, their needs?
而后 如若他们看了视频
And then, if they watch vedios,
如若他们完成练习
if they do the exercises,
如若他们听了音频
if they listen to the audios,
他们开始了工作表 他们把事情写入日志
they go to the worksheets, they write stuff down in their journal,
发生了什么?
what happens?
发生的转变是什么?
What is the transformation?
他们如何破茧成蝶
How did they go from caterpillar to butterfly?
倘若你做了那些
If you do that,
你的课会大卖的
you will sell a lot of courses,
你就会活出志气
and you will live an ambitious life.
嘿 如果你喜欢本视频
Hey, if you love that vedio,
你应该会很乐意了解一下品牌信息图表
you’re gonna love getting your hands on a brand new info graphic
它会告诉你我们是怎么制作发行和销售网课
that shows you how we create launch and sell online courses.
访问ambitious.com/6去获取吧
Just go to AMBITIOUS.COM/6 to get your hands on it.
就是现在
Right now.

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视频概述

拥有热销的网课可以让你躺着数钱,但凭什么你的网课拥有那魔力?仔细思考网课带来的是什么,意义何在?看之前思考一下,看后总结一下,成为雄心勃勃的那个人吧

听录译者

小星星

翻译译者

zohar

审核员

审核员T

视频来源

https://www.youtube.com/watch?v=uiSb1_mYUIY

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