If today was the last day that you and everybody else in the world
could buy a six pack of beer,
how many would you buy?
The answer is probably more than just one.
If this is your last day to buy beer,
you probably wanna stock up,
even if you have enough beer in your fridge.
I mean I don’t even like beer
and I probably buy some of those
It was the last day it was on the market.
However, beer isn’t going anywhere, so you can take a deep breath.
The idea that you have a limited amount of time to buy something
can create an emotional response
and then salespeople we can use that emotional response to sell more products.
In this video you will learn how to use scarcity to sell more,
but also how do you do it ethnically and without manipulating.
Sales representatives have a unique challenge in this digital age.
How can you convince a customer that they need to buy an item
now rather than tomorrow or next week or next month?
Well, the answer lies in creating a sense of urgency.
If the customer starts to feel nervous about waiting,
they will be more inclined to make a purchase as soon as possible.
This is a proven sales tactic that
works for sales representatives and marketing professionals all around the world.
Studies showed that even small tricks on landing pages or
an imperson consultation that create just a tiny sense of urgency
can massively boost sales.
And one example, an ecommerce guy
added a countdown timer to the bottom of his website,
and the version of the website that had a timer on it
led to a 8.6％ increase in conversions compared to
the version of the website that did not.
If you’re trying to sell a product in a brick and motor location
or maybe even over the phone,
unfortunately, a countdown timer would probably look out of place you are odd.
So how can you creat a sense of urgency in sales
when the customer has time to seek out and purchase a product
at any time that they want to?
Let’s talk about the importance of last day sales and limited edition sales.
Think about an example of a new pair of shoes.
You’re looking for a new pair of shoes in the store but
uncompletely convinced to make a purchase quite yet.
The shoes are available online for the same price
and you’re thinking about waiting to make your purchase.
Now right before you leave the store, the sales person runs up to you and say
they have the shoes that you’ve been waiting for for 20% off,
but today is the last day of the sale.
If you wait to buy the shoes tomorrow or next week,
you have to pay 20％ more , right?
The limited edition may just be the tipping point for you.
In my psychology of selling video course,
which you can learn more about by checking a link in the description,
you’ll learn indepth about why customers respond to this type of deal so well.
The basic idea behind these sales is that
humans naturally seek out pleasure and they try to avoid pain.
When we are told that the shoes will cost more tomorrow or the next day,
we begin to sense that we feel pain.
If that we want to make the purchase later
and realize that we have to pay more money,
we can avoid that pain by purchasing the shoes now.
Even if we were originally on a sense about making that purchasing immediately,
we will now see a benefit in walking home with the shoes.
It will feel better emotionally.
pressure getting a better value for the shoes.
The pleasure is worth the pain of making the actual purchase.
Now this technique can be used through many different discount offers and
not every customers are going to walk on the stores,
shop online on the last day of the big sales.
You can create a sense of urgency by using these four things.
You can tell customers, you have a limited amount of products left in stock
which is actually a real thing you don’t even have to lie about it ,
which is amazing because lying in sales is bad and ruins your reputation.
No.2 is updating customers with e-mails or phone reminders
to alert them that there are only a few products up for grabs ,
maybe only selling a hundred of something.
No.3 is telling customers how long you sell or discount will last.
Because you need to inform them about when it’s going to end.
For example today is the last day that you can get those psychology of selling course,
and a ridiculously low price of 297 dollars.
And No.4 alerting customers when you’re raising the prices on certain items.
And may be you can even let them know what price you are raising it to.
for example, in the psychology of selling，
when I re-release it in 46 months,
It’s going it be at least 500 dollars.
Now remember the countdown statistic,
if customers can get a physical sense of
how much time they have left to make a purchase,
their emotions will push them to close the sale.
On the other hand, you shouldn’t use scarcity as a trick to manipulate people.
For the example, in my psychology of selling course,
I’m closing the doors to even buy the course
that’s why the ability to buy the course is today,
because the courses has been opened for a couple days
and this is for a couple reasons.
If you want to learn how to sell , I’m actually helping you by
making you commit to the decision to learn how to sell better.
This course is 297 dollars right now.
So l know it’s not going to be imposed buy for most people.
I want you to succeed and by understanding your brain,
I can help you succeed faster
by getting you kill the procrastination by using scarcity.
I also use this ability to cleverly cool your procrastination in the course 2.
But you have to buy and to find out.
That’s another thing called the curiosity principle and the information gap,
something I have also talked about in the course.
Similarly l can’t personally help thousands of people,
so setting a time limit on this course when it is open,
helps me differentiate those who are serious about selling more,
and gives me a small number of people to work with personally if they need it.
So as you know, this course closes today,
and it’s not going to be open for 4 to 6 more months.
But when it does open up like I said,
it will be at least 200 dollars more expensive
and there is also a reason for this , too.
One that’s not manipulative.
你看 销售可以很人性化 不需要手段或恐吓
You see how sales can be ethical and not sleazy or scare me.
This is something that l teach very heavily in the course.
It’s because in those for 4 to 6 months
when new buyers aren’t taking the course
and can’t buy it, I’m going to be adding more content to the course.
I’ll be talking with those
who did buy the course and adding constant content to help
with what they need help with.
So basically I am rewarding those who are taking action and avoiding procrastination by
giving them a discount and helping them sooner
by showing scarcity on this course.
When you purchase this course online,
you are gonna learn more about the psychology behind creating urgency and
how you can use it effectively in your sales pitch,
what it that’s online or in meetings with customers.
The sooner you purchase is on my course,
the sooner you can use these tactics to sell to customers.
Start learning today or you’ll miss out opportunities
to use these tips and tricks
to close deals tomorrow. Like l’ve said in the past
couple of videos, you can learn more about the psychology of
selling by watching my promote video about it,
which is actually pretty motivational or
just by clicking the link in the description.
Thank you guys so much for watching.
l hope you’ve got value out of this.
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