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使捡垃圾变有趣的APP

This app makes it fun to pick up litter | Jeff Kirschner

这个故事要从我的两个孩子开始
This story starts with these two — my kids.
我们在奥克兰森林徒步旅行时
We were hiking in the Oakland woods
当我的女儿发现小溪里有一个猫砂塑料桶时
when my daughter noticeda plastic tub of cat litter in a creek.
她看着我说
She looked at me and said,
“爸爸?
“Daddy?
它不应该在那里”
That doesn’t go there.”
她说的话使我想起了夏令营
When she said that, it reminded me of summer camp.
在参观的第一天早晨
On the morning of visiting day,
就在他们让我们焦急的父母迅速穿过大门之前
right before they’d let our anxiousparents come barreling through the gates,
我们营的负责人会说
our camp director would say,
“快!每个人都去捡五片垃圾”
“Quick! Everyone go pick up five pieces of litter.”
你让几百个孩子每人捡五片
You get a couple hundred kidseach picking up five pieces,
很快 营地就会更加清洁
and pretty soon, you’ve gota much cleaner camp.
所以我想
So I thought,
为什么不利用人群清洁外包模型来清理整个星球呢?
why not apply that crowdsourcedcleanup model to the entire planet?
这就是Litterati的灵感来源
And that was the inspiration for Litterati.
这个构想是为了创造一个没有垃圾的世界
The vision is to create a litter-free world.
我来告诉你它是如何开始的吧
Let me show you how it started.
我用Instagram给香烟拍照
I took a picture of a cigarette using Instagram.
然后我拍了另一张照片
Then I took another photo …
下一张……
and another photo …
下一张
and another photo.
然后我注意到两件事情:
And I noticed two things:
第一 垃圾变得具有美感且与人们的距离更近了
one, litter became artistic and approachable;
第二 几天后
and two, at the end of a few days,
我手机里就有了50多张照片
I had 50 photos on my phone
并且我捡起了每一片垃圾
and I had picked up each piece,
我意识到我正在保持一项
and I realized that I was keeping a record
对这个世界产生积极影响的记录
of the positive impact I was having on the planet.
那可能是你见过的50片不起眼的垃圾
That’s 50 less things that you might see,
也许你会踩上去
or you might step on,
或许 某只鸟会吃掉它们
or some bird might eat.
所以我开始告诉人们我在做什么
So I started telling people what I was doing,
而他们也参与其中
and they started participating.
一天
And one day,
这张照片显示来自中国
this photo showed up from China.
就在这时 我意识到
And that’s when I realized
Litterati不应只展示好看的照片
that Litterati was more than just pretty pictures;
我们正在成为一个收集数据的群体
we were becoming a communitythat was collecting data.
每一张照片背后都有一个故事
Each photo tells a story.
它告诉我们是谁捡起了什么东西
It tells us who picked up what,
标记会告诉我们地点
a geotag tells us where
时间戳讲述发生的时间
and a time stamp tells us when.
于是我绘制了一张谷歌地图
So I built a Google map,
并开始标出垃圾被拾取的点
and started plotting the pointswhere pieces were being picked up.
通过这个程序 我们的群体在扩大
And through that process, the community grew
数据也在增加
and the data grew.
我的两个孩子的学校正位于绘制图的中心
My two kids go to school right in that bullseye.
垃圾:它正在融入我们生活
Litter: it’s blending intothe background of our lives.
但如果我们将其重视起来呢?
But what if we brought it to the forefront?
如果我们能真正理解在我们街道上
What if we understood exactlywhat was on our streets,
人行道上 操场上掉落的是什么会怎么样呢?
our sidewalks and our school yards?
我们要是利用这些数据做些改变会如何?
How might we use that datato make a difference?
大家请看
Well, let me show you.
第一个与城市有关
The first is with cities.
旧金山想要弄清楚烟蒂占垃圾的百分比
San Francisco wanted to understandwhat percentage of litter was cigarettes.
为什么呢? 创造税收
Why? To create a tax.
所以他们让几个人
So they put a couple of people in the streets
拿着笔和写字板在街道旁
with pencils and clipboards,
向路过的人收集信息
who walked around collecting information
这导致所有的香烟零售都增加了20美分的税收
which led to a 20-cent taxon all cigarette sales.
然后他们遭到大烟草商的起诉
And then they got sued by big tobacco,
烟草商称 用笔本统计的信息
who claimed that collecting informationwith pencils and clipboards
既不精确又无从查证
is neither precise nor provable.
旧金山就给我打电话 问我们的技术是否可以帮忙
The city called me and askedif our technology could help.
我不确定他们是否意识到
I’m not sure they realized
我们的技术就是我的Instagram账号
that our technology was my Instagram account —
但我说“是的 我们可以”
But I said, “Yes, we can.”
“我们还可以告诉你那是国会或者是蓓尔美尔街
“And we can tell youif that’s a Parliament or a Pall Mall.
每张照片都有定位和时间戳
Plus, every photograph isgeotagged and time-stamped,
能够给你提供证据”
providing you with proof.”
四天后 我们得到5000张照片
Four days and 5,000 pieces later,
我们的数据不仅在法院被当作证据 而且使税收翻倍
our data was used in courtto not only defend but double the tax,
产生了四百万美元年度经常性收入
generating an annual recurring revenueof four million dollars
为旧金山进行了大扫除
for San Francisco to clean itself up.
现在 通过这个程序 我学会了两件事:
Now, during that process I learned two things:
第一 使用Instagram并不合适
one, Instagram is not the right tool —
所以我们开发了一个应用
so we built an app.
第二 你想想看
And two, if you think about it,
世界上每座城市都有独一无二的垃圾指纹
every city in the worldhas a unique litter fingerprint,
并且它们可以提供问题的根源和
and that fingerprint providesboth the source of the problem
解决的方法
and the path to the solution.
如果仅仅通过知道烟蒂的百分比
If you could generate a revenue stream
就能增加收入的来源
just by understandingthe percentage of cigarettes,
那咖啡杯
well, what about coffee cups
或者苏打罐
or soda cans
塑料瓶呢 是否也同样适用?
or plastic bottles?
如果能采集旧金山的垃圾指纹 那么奥克兰 或者阿姆斯特丹呢?
If you could fingerprint San Francisco,well, how about Oakland or Amsterdam
又或者离家很近的地方呢?
or somewhere much closer to home?
那商标呢?
And what about brands?
如果他们利用这个数据
How might they use this data
来平衡他们的环境与经济利益呢?
to align their environmentaland economic interests?
奥克兰市中心的一个街区被荒草覆盖
There’s a block in downtown Oaklandthat’s covered in blight.
Litterati成员们一同来到这里 捡了1500片垃圾
The Litterati community got togetherand picked up 1,500 pieces.
这是我们了解到的:
And here’s what we learned:
大部分垃圾来自一家知名的墨西哥煎玉米卷品牌
most of that litter camefrom a very well-known taco brand.
其中最多的 是它的辣椒酱包
Most of that brand’s litterwere their own hot sauce packets,
大部分甚至都没有打开过
and most of those hot sauce packetshadn’t even been opened.
这个问题以及解决的途径
The problem and the path to the solution —
——或许这个品牌可以只按需求分发辣椒酱
well, maybe that brand onlygives out hot sauce upon request
或者是安装大型分发器
or installs bulk dispensers
还有就是使用更加环保的包装
or comes up with more sustainable packaging.
一个品牌是如何冒着污染环境的风险
How does a brand take an environmental hazard,
变成经济支柱
turn it into an economic engine
且成为行业英雄的呢?
and become an industry hero?
如果你真的想改变
If you really want to create change,
没有比和我们的孩子们一起开始更好的办法了
there’s no better place to startthan with our kids.
一群五年级学生捡拾了1247片垃圾
A group of fifth graders picked up1,247 pieces of litter
而这仅仅是在他们的校园里
just on their school yard.
而且他们知道最常见的垃圾
And they learned thatthe most common type of litter
是校园自助餐厅内的塑料吸管包装皮
were the plastic straw wrappersfrom their own cafeteria.
于是这些孩子去问校长
So these kids went to their principal and asked,
“我们为什么还要买吸管呢?”
“Why are we still buying straws?”
他们就停止使用吸管了
And they stopped.
并且他们明白 每个人都可以有所作为
And they learned that individuallythey could each make a difference,
但团结一致 他们可以形成影响
but together they created an impact.
无论你是学生或是科学家
It doesn’t matterif you’re a student or a scientist,
不管你是住在火奴鲁鲁或者河内
whether you live in Honolulu or Hanoi,
Litterati是每个人都能参与进来的群体
this is a community for everyone.
它因两个在加利福尼亚北部树林里的孩子而开始
It started because of two little kidsin the Northern California woods,
现在 它在世界范围内传播
and today it’s spread across the world.
你知道我们是怎么做到的吗?
And you know how we’re getting there?
一次捡一片垃圾
One piece at a time.
谢谢大家
Thank you.

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视频概述

通过两个孩子发现垃圾,捡垃圾,到一款具有拍照,定位,标记时间的软件。通过这款软件,让更多的人加入到捡垃圾,保护环境的事业中来。

听录译者

收集自网络

翻译译者

鱼汤娘子啊有毒

审核员

审核团V

视频来源

https://www.youtube.com/watch?v=es4w3WUcrN0

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