Improvement pill here.
We currently live in a society
where the idea of entrepreneurship is idolized.
We see all these Hot Shots
in front of their fancy cars
and dream vacation homes,
getting up on stage, giving motivational speeches
pushing us to just take the leap
and start our own business. Yay!
Don’t get me wrong,
I love the idea of entrepreneurship.
But I don’t think that everyone should go all-in
and start a business,
because the large majority of entrepreneurs
do in fact fail.
And it’s not because of the vehicle itself.
There are tons of different business models
that can work.
and countless courses out there
that show you exactly
how to create that sort of business.
But even then when they’re given step-by-step guides
on how to do it,
most people still fail.
Why is that?
Well, it’s because they don’t adhere
to what I like to call the one ton rule.
See, there are two skills out there in the world today
that have significantly more weight
than all of the other skills
when it comes to running a successful business.
Each of these two skills
have so much weight
that they are literally worth a ton in weight of gold
as compared to everything else.
These are what I like to call the 2-ton skills.
In order to run a successful business –
well, to be fair,
in order to run a business
that can replace your current job,
all you need to do is have
at least one of these two skills.
That’s the definition of the one ton rule.
The first skill is all about grabbing attention.
We currently live in a world
where there are advertisements everywhere you look.
You see ads in the subway station, at the bus stop,
on Billboard’s when you’re driving your car,
on the radio all over the internet
and of course on television.
The reason there are so many ads
is because the only way
for any business to be successful
is if they are able to grab someone’s attention.
Because without people paying attention
to you and your business,
you can’t do anything.
If someone isn’t even listening to you or your message,
how in the world are you going to get them
to buy your life-changing product
or sign up for your life-changing service, right?
The first of the 2-ton skills is marketing,
or as I like to think of it,
the art of grabbing attention.
If you take a look at this channel
or any other social media page out there,
there are many fine-tuned components
that got you here watching this video.
The title of this video and the thumbnail
are all crafted with a specific goal in mind –
to pique your interest
and to get you to open the video
and see what I gotten stored for you.
It doesn’t matter how good the product
or service you have is.
Because if you are unable to grab my attention,
if you can’t get me to sit down
and say, “ok, I’m gonna give this a shot.
I’ll give this guy a chance
and see what he has in store for me”,
then it’s pointless.
Now, getting attention nowadays on the Internet
isn’t too hard.
It seems like any kid with an Instagram account
can get at least a couple hundred followers
if he tried.
And over time, with a bit of research and testing,
he will most likely get a couple thousand,
which is why, in my opinion,
the second of the 2-ton skills
is something that you should be a bit more concerned about.
See, once you’ve got in someone’s attention
it’s up to you to convince them
that they need to do something.
Now this depends from business to business.
For some, it might be to try
to commit to a new lifestyle
For example, “this here is the best diet plan ever,
and it’s going to allow you to lose weight.”
For others, it might be it’s a purchase of physical product.
Something like, “hey, this chair is the best chair ever,
and it’s gonna help you fix your posture.”
The point is, once you’ve got in someone’s attention,
it’s up to you to show them
why what you got is so great
and why they need to have it now .
The second of the 2-ton skills
is all about persuasion.
It’s all about using words properly
to convey an idea
and to get people to believe in your solution,
which hopefully is actually a genuinely good solution.
The problem nowadays is that
the large majority of people
don’t know how to convey their ideas properly.
We don’t undergo any sort of training
that teaches us how to say things
and what to say.
We don’t undergo any sort of training
that teaches us how to be persuasive.
Luckily for me, this was something that I
accidentally developed back in the day
when I was a door-to-door sales person.
After speaking with over 10,000 different individuals,
I eventually started realizing certain patterns.
I learned what to say to prevent someone
from slamming the door on my face
and what to say to get people
to like me as well as my message,
which in most cases
led to sales that benefited both of us.
And this is one of the main reasons
as to why I was able to find a lot of success
in the world of business.
See? Unlike most youtubers
will take months to grow their audience,
my very first video did fairly well.
And it was because I already knew
how to convey my ideas.
I already spent over a year
learning how to be persuasive.
If you’re someone who is interested in
learning more about the skill of persuasion,
then I suggest you check out
the link in the description box below.
Over there you’ll find out more reasons
why the art of persuasion is so powerful
and also learn about how you can
start developing that skill in your own life today.
This is an affiliate link.
So if you do decide to purchase anything
I will get compensated.
Now the skill of persuasion isn’t only useful
when it comes to financial success,
learning how to use your words properly
to convey your ideas
will often lead to healthier relationships,
and allow you to gain the respect of many people.
But if what you want most
is to one day be a successful entrepreneur,
then you must adhere to the one ton rule.
You need to be at least somewhat decent
at one of these two skills
before you start your business
By working on your ability
to grab more people’s attention,
you will have more eyes on your business,
which generally means more customers.
And by working on your ability to use the right words,
you will convince more people
that your service or products
will make their life better,
which means more customers.
Again, if you want to learn more
about the skill of persuasion
click on the link in the description box below.
Remember, the reason most entrepreneurs fail
is because they don’t adhere to the one ton rule.
They don’t have any experience
with either of the two most important skills
needed to run a business.
If you want to avoid failing,
then I suggest you spend some time
learning at least one of them.
Besides that, guys, stay tuned.
除此之外 朋友们 敬请期待
Improvement pill here.