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星巴克标志后的秘密故事

The Secret Story Behind The Starbucks Logo

弱拍音乐
(upbeat music)
(旁白)她的眼睛闪着自信的光芒
– [Narrator] Her eyescommand a warm confidence,
她的头发像海波翻涌一样卷起
her hair ripples as an oceanwave that laps provocatively
魅惑地垂在肩上
over her chest.
从2011年起 作为星巴克的标志
As the face of Starbuckssince 2011 the siren logo
塞壬标志被设计得很迷人
is alluring by design.
吸引你进店点一杯拿铁或一份点心
Beckoning you into thestore to grab a latte or a pastry.
她的脸如此完美就像镜子的两面
Her face is so perfectit’s its own mirror,
左右两边相同就像
with the left and rightsides copied to match up like
罗夏实验
a Rorschach test.
她很漂亮当然她的漂亮是因为她的脸看起来
She’s beautiful and of course she’s beautiful because her face looks
像个完美的对称图案
like its’ a piece of perfect symmetry.
作为美丽的典型特征我们已长时间研究过美丽对称图案
And we’ve long studiedsymmetry as the defining trait of beauty.
但有个你可能从没注意过的秘密
But the secret you’ve probably never noticed
那就是塞壬的脸看起来是对称的
about the sire is that while her features look symmetrical,
但事实上并没有对称
they’re actually asymmetrical.
看着她鼻子的右边
Look at the right side
你会看到一道阴影
of her nose and you’ll see a shadow
在斜下方向
that sort of dips a little bit lower.
我和利平科特谈过
I talked to Lippincott whoactually developed this
他在2011年为星巴克设计了这个标志
logo for Starbucks in2011 and it’s a pretty
其中有个有趣的故事
funny story.
利平科特的工作就是重新考虑这个标志
Lippincott’s job was torethink this logo and they decided,
和星巴克一起决定
along with Starbucks,
突出赛壬的轮廓 使其成为焦点
to break the siren out and to make her the focal point.
在完成这项工作的时候
When they were doing thatthey decided they had to
他们决定使她更完美些
also make her more perfect.
如果她要被近距离
If she was going to be zoomed
放大显示
in in her big close up
出现在包装外部和店铺前面
on the cover of packaging,on the front of stores,
他们想让她看起来更加完美
they wanted her to be perfect.
于是他们慢慢的开始改善她的面部使其看起来更加精致完美
So they slowly started refiningher face to be perfect.
他们使她的脸更加的瘦削
They made it a little bit skinnier,
更像模特最终他们真的做到了
a little more model like, andeventually they really did
她的面部更加完美
succeed in making herperfect and they had her up
一遍遍把她高挂在墙上
on the wall alongsidemany different iterations
而且他们无法找出
and they couldn’t figure outwhy her face just sort of
她的脸看起来像死人面具的原因
looked like a dead mask.
她看起来并不友好甚至看起来有点怪异
She didn’t look friendly, shelooked a little bit creepy.
她看起来有点像假人
She looked a little bitlike a pseudo person.
设计师们意识到他们犯了个错误
What the designers realizedwas they’d made a mistake,
她被设计得太过对称
they’d made her too symmetrical.
于是他们重新开始
So what they did was they went back to
在整体设计上
the drawing board, they added a little bit
添加了更多的曲线
more curve to the entire design,
但是他们最专注于脸部轮廓的阴影
but they really focusedon the shadow of the face
并添加了一些非对称元素
and adding just a little bit of asymmetry.
说实话 这只不过是给标志加了几个像素
Honestly it’s just a few pixels in a logo,
但是你看它 整个标志
but look at it and itmakes all the difference
都变得不同了
in the world.
[弱拍音乐]
(upbeat music)

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视频概述

星巴克标志塞壬女神的演变过程,非对称成就真实美感

听录译者

收集自网络

翻译译者

苏家Dier

审核员

审核员 V

视频来源

https://www.youtube.com/watch?v=i-j1CYGeVLg

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