So the first lesson is don’t kill motivation.
你知道 通常企业并不只是增加积极性 还要防止它下降
You know businesses are often not about just increasing it, it is by stop decreasing it.
I’ll tell you a story I gave a talk at a company in Seattle a few years ago.
It’s a big software company and I was giving a talk and I was in this room with 200 really
depressed engineers talking to them.
It turns out they were working on whatever the next version of the – they were working
那是个大项目 对公司非常重要 然而在我去的前一周
on something really important and big for that company and the week before I showed
up the CEO of the company came to them and canceled the project.
And they were incredibly devastated.
This was a group that worked for two years on something that they felt would be the next
great thing for that company and the week before he just canceled it.
And they did not show up on time.
They were just devastated.
They were just morally devastated and by the way after that many of them just left the
They were very good people.
They were just so demoralized.
然后我就问他们 我说好吧 让我们就当他必须取消这个项目
And I asked them I said okay, let’s just assume the CEO had to cancel the project.
Let’s assume he had to cancel for whatever reason.
Let’s not question that.
What could the CEO have done not to get you to be so depressed?
And they came up with all kinds of ideas.
They said what if he allowed them to make a few working prototypes and distribute them
within the company for a few years.
Just kind of see what people do with them.
They say what if he allowed them to take parts of this new technology that we’re developing
and see which parts will be useful in other parts of the organization, right, have some
kind of leftovers from the project.
They said what if you would allow them to do a workshop for the whole company to show
them the journey of the last two years.
以及他们的成就 他们的所学 他们的挣扎
What they’ve accomplished, what they’ve learned, what they struggled with, what they
然而所有的这些建议 都需要时间 金钱
And the thing about all of those suggestions, all of them would have needed some time, money
and effort, right.
And if the CEO thinks that those people are just like rats in a cage he said oh, I told
you to go this way, you went this way.
Now I want to go somewhere else.
I’ll close that gate.
I’ll tell you to go somewhere else.
Then you don’t need to worry about motivation.
But if you understand that motivation is incredibly important then you say how do we get
these people who have invested a lot in this and how we don’t just crush their spirits.
But what he did was to crush their spirits.
So lesson number one is stop crushing people’s spirit.
好吧 你可能会觉得 这是谁都知道的事
And, you know, it might seem like a ridiculous obvious thing to do but if you look at lots
但是 如果你看得多 你会看到有很多时候人们并不是有意去伤害
of companies you’ll see lots of places where not because people intend to do harm but just
because we don’t truly appreciate where meaning comes to life.
We do lots of those things.
We get people to start projects and we cut it in the middle.
We get people to prepare presentations and they never get delivered.
We do all kinds of things that eliminate motivation.
Imagine we were doing this little video segment and we knew all along there’s a good chance
it will never see the light of day.
It will just never be posted or anything like it.
它像是被放在一个黑洞 永远 永远 永远没人能看见
A black hole where it’s being posted and nobody, nobody, nobody will see it.
How exciting would that be.
You know lots of people are working in an environment like that.
现在更重要的问题是 我们怎样做才能 你知道的 使人有更多的积极性
Now the more important question is how do we get people to be, you know, get more motivation,
not just stop decreasing motivation but increasing the sense of meaning.
Lots of ways to do it and maybe the best example is to think about the open source community.
One of the things that happened in the open source community is that there was a legal
advance where they basically agreed that everybody who writes a piece of code their name would
always be connected to it.
Now you can say who cares.
If your name is connected to a piece of code you’re going to maintain that piece of code
There was a period in time where people were worried about getting open source software.
They said who’s going to maintain it?
If your name is connected to it you’re going to maintain it.
And indeed people maintain all kinds of software in all kinds of unlikely events.
人们在上面投入时间精力金钱 知道如果我创造一些东西 其他人会在此基础上继续建造
And people invest in it and knowing that if I create something and other people build
它将一直带着我的名字 和我相关 是我奉献的意义所在
on it, it would always have my name and my connection and my sense of contribution is
So just think about that simple idea of where do we put people’s names.
On every piece of software.
Like why on the hood of the car all the people who are involved could sign their name in
a very small print.
And then of course there’s other things, right.
It’s not just about name association.
It’s about the feeling of contribution and the feeling that you have a say, autonomy
That you’re not just told what you’re going to do, it’s that you are doing it.
There’s a very cute experiment in which they take kids.
They come with their mother to a lab
and they go into a separate room with the research assistants.
And they do a drawing together and one time the research assistant does the drawing and
the kid tells them what to do.
So the kids give the instructions and the research assistant does the mechanical work.
另一个条件下 助手给指令 孩子们
Another condition the research assistant gives the instruction and the kids, the kid does
the mechanical work.
当他们完成后 助手把画拿在手里 在孩子之前走了出去
And then as they finish it the research assistant takes the drawing in their hand, go out of
并且把画展示给母亲们看 说“看 这是我做的”
the room first before the kid, shows it to the mother and says look what I did.
And the question is when will the kid be more upset, right.
So the research assistant takes credit for the kid’s job.
When will the kid be more upset?
When the kid did the drawing but the idea was somebody else’s or when the idea was
the kid’s and somebody else did the mechanical thing?
结果是 当是孩子的想法 是他们的想法的时候孩子会更加沮丧
And the kids get more upset when it was their idea, which was their idea.
Think about how much we don’t give credit in this world to other people’s ideas.
How many people feel that their ideas were taken, somebody else is using it and they
don’t get credit.
Credit is free, right.
Credit is great.
Give everybody credit, right.
There’s a team of a 100 people, give everybody credit.
Why are we so stingy with giving people credit.
无论如何 还有许多其它这样的例子 你只需不吝赞扬
Anyway, so there’s lots of other examples like this where you could just say let’s
look at all the things that give people a sense of meaning and let’s just try to give
more of it on an every day basis.