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说服的力量

The Power of Persuasion | Brian Tracy

大家好 我是布莱恩·特雷西
Hello. I’m Brian Tracy.
今天我想和你们谈谈
And today I want to talk to you about
说服的力量
the power of persuasion.
若是你想获得快乐与成功
The most important single quality that you can develop
这是需要培养的最重要品质
to be happy and successful in your world.
我想教你如何在任何情况下 通过说服他人
I want to show you how you can get what you want in any situation
帮助你 与你协作 来得到你想要的东西
by persuading people to help you and to work with you.
说服并影响他人帮你得到生命中想要的东西的能力
Your ability to persuade and influence people to help you get the things you want in life
是你能培养的最重要的技能或品质之一
is one of the most important skills or qualities that you can develop.
很棒的是 它是可以习得的
And wonderfully enough, it is a learnable skill.
学会如何说服并影响他人
By learning how to persuade and influence people,
将使你拥有更强的个人能力
you can achieve greater personal power
同时比其他任何方式更快地得到更多想要的东西
and get more of the things you want faster than anything else you can do in life.
这能决定成败
It can mean the difference between success and failure.
能使你进步
It can guarantee your progress
也能使你在运用其他的技能和能力方面
and enable you to use all of your other skills and abilities
登峰造极
at the very highest level.
学会如何说服他人会帮你赢得客户
Learning how to persuade people will earn you the support and respect of your customers,
老板 合作者 同事 朋友
your bosses and your coworkers and your colleagues and your friends,
家庭成员和异性的支持与尊重
members of your family and members of the opposite sex.
这种影响别人按你的想法做事的能力
The ability to influence others to do what you want them to do
可以让你成为团体中最重要的人
can make you one of the most important people in your community.
几乎古今中外的人都具有这一品质
It is a quality possessed by all successful people worldwide throughout history.
所以 你的任务是在
So, your job is to become absolutely excellent
影响和激励他人支持和帮助你达成目标
at influencing and motivating others
以及解决问题方面 变得绝对优秀
to support and assist you in the achievement of your goals and the solving of your problems.
所有真正有效的人都掌握了与许多人共事
All truly effective people have mastered the art of getting lots of other people to work with
并让他们帮助自己达成目标的艺术
and for them in the accomplishment of their objectives.
你可以通过学会这一技能来获得个人能力
You can learn this skill set to achieve personal power
以及掌握影响他人的艺术
and master the art of influencing others.
现在 与具有影响力 说服力相反的表现
Now the opposite of being influential and persuasive
就是对他人的行为几乎没有影响
is having little or no influence at all on the behaviors of other people.
它会使你被别人忽视
It’s having other people ignore you.
这就是有能力和无能力的区别
It’s the difference between being powerful and being powerless.
你要么说服别人帮助你
You can either persuade others to help you
要么被别人说服帮助他们
or be persuaded to help them.
非此即彼
It’s one or the other.
很多人都没意识到
Most people are not aware that
人类的每次互动都是一个说服与影响的复杂过程
every human interaction involves a complex process of persuasion and influence
并且也没有意识到
and being unaware
他们常常是被说服去帮助他人的那个人
they are usually the ones being persuaded to help others
而不是影响他人帮助自己的那个人
rather than the ones who are influencing people to help them.
所有极具个人能力的成功人士都是说服专家
All successful people with personal power are persuasion experts.
他们会花很多心思考虑如何获得他人的帮助
They give a lot thoughts to how they can get other people to help them.
在他们行动之前 他们会先做计划和制定战略
They plan and strategize before they act.
他们很明确自己的目标
They define their goals clearly
然后他们会筛选与哪些人合作能达成目标
And then they choose the people whose cooperation they will need to achieve those goals.
接着思考要给这些人什么回报
They then think about what they will have to do in return
才能让他们帮助自己
to get the other people to help them.
记住 如果你想得到
Remember if you want to get,
你通常要提前给予
you have to give an usually advance.
他们迂回地达成说服和影响的目的
They achieved their goals of persuasion and influence indirectly.
说服的关键是激励
The key to persuasion is motivation.
每个人的行动都为一些事物所激励
Every human action is motivated by something.
激励意味着动机
Motivation means motive.
他们要有去做的动机
They have a motive for doing it.
要学会如何说服他人
In order to learn how to persuade others,
先要找出什么能激励他人
you must find out what motivates other people,
他们想要什么或者需要什么
what they want and need
然后准备激励物 并向他们展示
and then provide that motivation show them
如果与你合作就能得到它
that they can get it by cooperating with you.
人们主要有两种动机
People have two major motivations.
渴望获得和害怕失去
The desire for gain and the fear of loss.
渴望获得激励人们去追求更多生命中重视的东西
The desire for gain motivates people to want more of the things they value in life.
他们想要更多钱 更成功 更健康
They want more money, more success, more health,
更有影响力 更被人尊重 更多爱与更多幸福
more influence, more respect, more love and more happiness.
只要能想到的他们都想要
Human wants are limited only by individual imagination.
不论他们已经拥有了多少
No matter how much a person has,
他或她依旧想要更多
he or she still wants more and more.
当你能够向一个人展示他或她如何
When you can show a person how he or she can get more of the things,
通过帮你达成目标 得到更多想要的东西的时候
he or she wants by helping you achieve your goals.
你就能激励他们帮你做事
You can motivate them to act in your behalf
并且你将获得更高的个人能力
and achieve greater personal power for yourself.
你可以学会如何通过杠杆效应说服对方
You can learn how to persuade others by using leverage.
杠杆效应指的是你要学会如何让自己发挥成倍的作用
Leverage means that you learn how to multiply yourself
并从你投入的时间中得到更多
and get far more out of the hours you put in
而不是什么都亲力亲为
rather than doing everything yourself.
你通过别人的努力来提升自己
You leverage yourself through other people’s efforts
在达成目标的过程中
by getting other people to work with you and for you
其他人与你共事 为你工作
in the accomplishment of your objectives.
有时候你能让他们自愿帮你
Sometimes you can ask them to help you voluntarily.
尽管没有个人奖励人们很难干得长久
Although people won’t work for very long without some personal reward.
在其他时候 你们可以雇佣他们来帮你
At other times, you can hire them to help you.
从而让你有时间去做更高价值的工作
Thereby freeing you up to do higher value work.
管理的定义是通过别人把事情做完
The definition of management is getting things done through others.
作为一个管理者或领导者
To be a manager or leader,
你必须提升个人能力并且知道
you must improve your personal power and know
如何说服并影响别人为同一目标工作
how to persuade and influence people to work in a common direction.
这就是为什么所有优秀的管理者
This is why all excellent managers are
在推销方面都毫无压力
all excellent low pressure salespeople.
他们并不命令他人做事
They do not order people to do things.
相反 他们通过设置特定截止日期
Instead, they influence people to accept certain responsibilities
和达成一致的业绩标准来影响他人承担确定责任
with specific deadlines and agrees-upon standards of performance.
当一个人被说服:
When a person has been persuaded,
做好这项工作会给他或她带来利益
that he or she has a vested interest in doing the job well.
他就会接受工作和结果的所有权
He accepts ownership of the job and ownership of the result.
一旦一个人接受了所有权和责任
Once a person accepts ownership and responsibility,
管理者知道工作会按时完成并自信放手
the manager can step aside confidently knowing the job will be done on schedule.
因为这项工作能让做它的人从中获利
Because it’s in the interest of the other person to do it.
你可以学会怎么说服他人
You can learn how to persuade others
同时你能发展个人能力
and you can develop your personal power.
但请记住
But always remembering
得到你生命中想要的东西只有两条路
there’s only two ways to get the things you want in life.
你不能都亲力亲为
You can’t do it all yourself.
或许你可以让别人帮你完成绝大部分
Or you can get most of it done by others.
你交流 说服 协商
Your ability to communicate, persuade, negotiate,
影响 委托 与他人有效相处的能力
influence, delegate and interact effectively with other people
能够确保你在利用他人的
will enable you to develop leverage
努力 学识和金钱方面
using other people’s efforts,
发挥杠杆效应
other people’s knowledge and other people’s money.
你个人能力的发展
The development of your personal power
会让你成为组织里或生命中
will enable you to become one of the most powerful and influential people
最有权力和影响力的人
in your organization and in your life.
学会如何说服与影响他人
By learning how to persuade and influence people,
无论你做什么 它都会为你打开一扇门
it will open up doors for you in everything that you do.
在结束前
Before we wrap up,
我想给你们留一个思考题
I’d like to leave you with a thought
你们可以与朋友和粉丝共同探讨
to share with your friends and followers.
认识并对你印象不错的人越多
“The more people you know and who know you in a positive way,
你就越幸运
the luckier you will be.
喜欢你的人会为你提供主意和便利
People will give you ideas and open doors for you if they like you.”
现在 我想听听你们的意见
Now, I’d love to hear from you.
所以 我今天的问题是
So, my question today is this.
你怎么向其他人展示
How can you show other people
如果帮你他们能得到想要的东西呢
that they’ll get what they want by helping you to achieve your goals?
这真的很重要
This is really important.
在考虑自己之前先考虑他们
Think about them first before you think about yourself.
请在下方评论
Leave a comment below,
我一定会回复你们
and I will be sure to follow up with you.
谢谢观看
Thanks for watching.
记住 如果你想改变未来
And remember if you want to change your future,
行动起来 现在就行动起来!
take action and take action now.
如果你喜欢这个视频 并认为它在
If you enjoyed this video and feel that it was valuable in
教你说服的力量方面有价值
teaching you about the power of persuasion,
订阅我的频道 为这个视频点赞
subscribe to my channel, like this video
并将视频分享给你的朋友
and share this video with your friends.
不要忘了点击屏幕上方按钮 有礼物相赠
Don’t forget to click the button on the screen for a free gift.
再次感谢观看
Thanks again for watching.

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译制信息
视频概述

说服别人帮助自己完成目标 省时省力

听录译者

Felicity

翻译译者

Zeitgeist

审核员

审核员 DL

视频来源

https://www.youtube.com/watch?v=LsYXfe42qPE

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