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企业家和投资者的关键不同之处 – 译学馆
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企业家和投资者的关键不同之处

The Key Differences Between Investors and Entrepreneurs

-感谢邀请 -也谢谢你
-Cheers for having me.-Thank you.
跟我聊聊你在Benchmark的角色变化
Tell me about your change at Benchmark,
你从一个普通的合伙人
you had joined as a general partner,
变成了现在的风险投资合伙人
moving to venture partner,
对你来说意味什么?
what’s that all about?
我在2005年创办了Behance
Behance was a company that I founded in 2005,
7年过后
seven years after starting the company,
我们被Adobe收购
that’s when we joined Adobe,
我也在Adobe工作了3年
and I joined Adobe for three years.
当我在Adobe的时候
While I was at Adobe,
我才仔细有考虑过
you know, that’s when I decided to try that
彻底地去做一个投资者
full-time investor track,
你知道的 不试试怎么知道呢
and just, you know, give it a shot,
于是我做了一些和投资相关的事情
and I did a lot of investing as a side thing,
也想试试去全职做那个
and wanted to experience it full-time.
就在做的过程中
And so in the process of doing that found a great team
我觉得Benchamark的团队非常让我心动
that I wanted to join which was, which was Benchmark,
于是 你知道的
and so sort of, you know,
大概6、7个月的样子
six or seven months in,
我就在想
it was really about…
接下来5到10年我究竟想做什么
thinking about what I want to do for the next 10 to 15 years,
也意识我错过了早期的投资机会
and realizing that I missed the earlier stage.
是的
Yeah!
我之前没有意识到那一点
I had a love that I didn’t realize,
你知道的 那是个机会特别好的种子时期
you know, around the seed stage,
直到我有点错过它了我才意识到
until I kind of missed it,
因为我在Benchmark供职的时候
because when I was at Benchmark,
我不被允许去做种子投资
I wasn’t allowed to do any seed investing.
作为一个风险投资者来看这次失误
As a venture capitalist for this stint,
你从中学到了哪些
what did you learn about investors
作为投资者会非常感兴趣
that you didn’t really know before as an entrepreneur
而作为企业家却可能不会领悟的事情
that on hers might be very interested in?
一些观察吧
A couple of observations,
还有一些近期我给企业家们的建议
and tips that I give to entrepreneurs these days as well.
第一点是企业家们
The first is that entrepreneurs
会过于关注盈利
know that it’s all about sales.
问题是当企业家过分吹嘘企业的业绩时
The problem is that when you oversell the truth,
优秀的投资人能立即察觉
the greatest investors can detect it immediately.
我在各种投资研讨会上见过许多企业家
The entrepreneurs that I met over the course of any investing
后来也通过我的人脉关系
and I continue to meet through…
陆续接触到了一些企业家
through my relationship with Benchmark
我最喜欢的是
that I admire the most
是那些
are those that…
能够这样介绍他们公司的人
are able to say like it is.
当你复述他们企业的优点时
If you portray something that they say as an advantage,
他们并不会立即点头附和
and it’s not they’ll actually correct you,
而是会说 你知道的
and say well, you know,
这也许不是我们永久的优点
that’s not really a sustainable advantage for us.
就是这种意识
There’s just something about
会让你觉得
that behavior, that makes you feel like
这种人是值得长期维持关系的
you can have a longer term relationship with this person,
因为他们会正确地看待自己所处的位置
and that they will admit the truth to themselves,
这对于一个投资者来说是非常看重的事情
and that’s a really important thing to look for as an investor.
而我作为投资者比较挣扎的一点是
One of the things that I struggle with as an investor
我原来觉得对于企业家来说
that I think is an advantage as an entrepreneur
保持对员工 对产品乐观 相信任何可能
just the optimism in people and in product and in possibilities,
但作为投资者你要时常否认这一点
as an investor, you’re constantly saying no, no, no, no,
你要一直去寻找企业的缺陷
you’re looking for flaws,
你要非常迅速地去辨认一些陷阱
and you’re quickly cutting cutting bait.
作为企业家 你不得不对员工保持乐观
As an entrepreneur, you have to be optimistic in people,
你要不停地雇佣员工
you’re always hiring people
直到确保员工都能胜任工作职责
before they’re actually capable of doing what they’re gonna have to do.
你会经常高估自己
You’re always growing into shoes that are bigger.
在用现实的眼光看待世界
It’s an interesting balance between
也对任何可能保持乐观两者中维系平衡
pragmatic ways of looking at the world,
是很有意思的事情
and being optimistic about the potential.
所以我每笔投资都抱着这样的想法
I try it with every investment to find something that
投资那些有悖于行业定势思维
er…you know, as a little counter into it,
想法超前的企业 也使我获益良多
a little lean forward and also something that I can work from.
事实上Pinterest是我第一笔种子投资
Pinterest was actually my first ever seed investment,
是的
Yeah.
是在2010的时候
Back in 2010.
在那笔投资中
The exception to that rule,
一个特别有悖投资常理的点是
in that investment was the fact that
Pinterest在优化一些
Pinterest was optimizing for something that
其他企业都在避免的事情
that everyone else was trying to minimize,
我那时候很震惊
and I was down straight,
Pinterest的每个Pin上
and here comes Pinterest, where there were literally five links
有5个链接
to the source on every single pin.
都是外向链接
Everywhere you touched was a link out.
我很确定在一些投资人看来那绝不是一个好机会
And I’m sure some investors said well that can’t be a good,
不值得长期投资
you know, long-term opportunity,
原因你知道的 流量都指向外部不是个好事
you know, if, if traffic is being given other places,
但是 那意味着
but in fact, what that meant
合作网站拥有了来自Pinterest的全部流量
is that their referral sites of people that were getting all the traffic,
并且能够从中获利
and benefiting…
于是他们就不会再去使用
were then putting pin buttons on their web sites
除了Pin以外的按钮
instead of other buttons.
看 这就是一种有前瞻性的想法
So it’s one of those forward-thinking,
产品特性真的会让它与众不同
product attributes that I think really made the difference.
Pinterest通过这种方式迅速得以快速推广
Pinterest became this incredible referral source across the web.
对于纽约的创业公司
I associate you so much with a New York startup scene
以及纽约的创业环境
and the New York tech scene here,
你觉得它们的未来怎么样?
how do you see that shaping up in the future?
你怎么看待它们的发展
where do you see that going?
我认为纽约是创办企业的圣地之一
I think that New York City might be one of the best places to start a company.
当你要去评估一个公司的时候
When it comes to scaling a company,
实际上是
you know, that’s where it can become…
很有挑战的
become challenging.
但相比可能更难的是
It’s harder probably to hire…
在旧金山找到一个好的设计或者工程师
a great designer or a great engineer in San Francisco,
纽约这里就不一样了
Now it is in New York.
是的
Yeah.
并且在旧金山想要维系你的团队也并容易
And also to retain your team in those early years,
当团队成员人心散了的时候 维系团队需要做大量的工作
and that journey in between when everyone is sort of suffering,
还不能明确地看到结果
and there’s no end in sight.
我认为纽约的团队氛围会更好一些 更稳定忠诚一些
I think there’s more loyalty in the New York ecosystem,
这儿有种我们是一个团队的感觉
where there’s this notion of we stick together,
我们会共渡难关
we’re gonna make this work,
这儿的外界的干扰也比较少
and there’s less constant noise and confusion around
像是谁又融了资
who’s raising more money and
谁又招聘了什么牛逼的工程师
who’s hiring more engineers.
我认为这里总是在不断地创新
I think there’s more of a constant transition,
而在旧金山 我们却没有这种感觉
you know, in the valley, that we don’t have.
所以在纽约创业真的非常有利
So there are some real benefits to New York.
当我们要被估价收购那会儿
But when it comes to having to scale a sales for us to,
人们都在讨论的是
you know, hundreds and hundreds and thousands of people think about
谁会来接手
potential acquirers,
我觉得一家公司的后期也是有很多事情考虑的
I mean there’s a lot of things in the later stages of a company’s life.
并且我更倾向认为
And that are easy…
西海岸的公司会收购我们
more easy to confront I believe on the west coast.
你提及的第二件事与设计有关
One of the other things that you’ve written and talked about a lot is tech design,
你最近一次是怎么考虑这件事的
what’s your latest thinking about where that’s headed?
设计的变革 恩..
Design in tech is,er…
算是正在处于一个复兴的阶段吧
is having a renaissance right now,
它一直很重要的一环
and, and design has always been sort of important,
但是现在最前沿的理念的是
but what is new about now
这么说吧
is that the…
编程的全栈技术已经很成熟了
the full stack of technology that’s used to build many products
它能使产品迅速商业化
is being quickly commoditized.
随便几行代码 产品就能跑起来了
And you can just throw in with lines of code,
无论是付款功能 跳转
you know, all these different functions for payments and connecting
还是搭建社交图谱
and social graph access,
所有的事情都很快就搞定了
all these different things.
所以随着全栈编程技术的成熟
So what’s happening as the stack becomes more commoditized.
用户界面就很重要了
It’s really the interface…
是的
Yeah.
用户界面决定了用户体验
that’s distinguishing a product experience.
这一现象在行业中确实越来越明显了
And as that becomes more true across industries,
无论是用户还是企业都认识到了这一点
both consumer and enterprise,
团队中的设计者
the designers at these teams,
不仅是在圆桌会议上有着比较重的发言权那么简单
not only need to have the seat at the table,
他们甚至是团队的创始者
they may even, even need to be the founder
或者联合创始者
or the co-founder.
由于设计目前和技术的竞争中是占据上风的
Because design is now becoming the competitive advantage of technology.
你可以说这是个机会
You can make the argument that is a great opportunity
是一个开创新时代的好机会
for disruption,
但是对于已经在竞争市场当中的企业来说
but also a great opportunity for those
也是一个好机会吗?
existing players and in a given market?
我认为每家公司都需要做些设计驱动的事情
I think everyone needs to be more design driven,
并不意味着你必须去招募一些牛逼的设计师
and, and again, it doesn’t mean having great designers.
我的意思是要给予设计师足够的话语权
It means giving designers a voice on product,
能让产品的某些方面够靠设计来驱动
having product in some ways led by design,
目前还是很少有公司能够做到这一点的
and that’s, that’s more rare still.
谢谢你能来赴约接受采访
Thank you so much for having us,
谢谢你的邀请
Thank you for having me,
谢谢你的提供的饮品
thank you for the drink.

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视频概述

企业家和投资者对公司的关注点有何不同呢?

听录译者

survivor

翻译译者

Funcii煦风

审核员

审核员 LD

视频来源

https://www.youtube.com/watch?v=kyYtrfY2Zus

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