Your job is to do your job really well,
continuly think everyday how you can be better than you were yesterday.
Hello, l’m Brian Tracy.
Today l want to show you how your personal brand
place a crucial role to your success.
One of things l’ve learned over the years is
that people may have tremendous potential,
but because of the way they are perceived by others,
the way other people look at, value, think and, talk about them,
they never get a chance to use that potential.
So l began to study what it is about branding an image
that sets you up to be successful,
and far faster than most other people.
Let me define a brand first,
a brand is basically a promise.
When you have a brand, it’s a promise that you make,
and are known for keeping to the person
who you are asking or trying to influence.
Human beings decide emotionlly and justify logically.
If you have a good personal brand,
people are willing to pay you more for your product, your service and argue less.
A brand always begins with your values,
what do you stand for?
Then when you clear about these,
you build a tremendous personal brand by starting with the principle of your integrity.
There’s no better reputation you can have other than for people to say,
that when they do business with you, you always for failure promises.
The answer for success is to do what you’ve been hired to do,
and do it now.
This expands into every area of your interaction with others.
Here’s the rule. Everything counts,
everything that you do either creats and builts your brand or weakens and destroys your brand.
so let’s look at the eight laws of branding.
The first law of branding is the law of specialization.
It means that you have to focus your brand on one area of achievement,
you can not be all things to everyone,
you can choose this specialize either in your line of work,
你的产品 你的公司 你的工厂
your product, your company, your industry,
the media, your community,etc.
But you have to be focused like a laser beam on one thing.
People have to be able to describe you simply and clearly to others.
The second law is the law of leadership.
you have to be recognized and acknowledged,
该领域知识最广 最受尊敬 技能最强的公司之一
as the one of the most knowledgeable respected or skilled people in your field.
所以 你需要自问的一个问题是 我的定位在哪
So, one of things you ask yourself is where do l want to be,
a leader in my field.
The third law of branding is the law of personality.
Your brand must be built around your personality in all its aspects, including flaws.
Now, here’s the questions for you,
what would be the best personality brand for you to have.
Here’s an example,
the Australian who wrestles crocodiles.
If you wanted people to describe you in a particular way,
what would be a good way for them to describe you.
And the next law is the law of distinctiveness,
once you have created your personal brand,
you have to express it in a unique way.
l knew a woman who sends a “thank you” card with a dried flower inside.
when you open it, it falls out.
That sort of thing will make people remember her for months, even years after meeting her.
Maybe you will sign your name in particular way or dressed in a particular style.
l know another person who always wears red.
So how can you be distinctive,
and stand out from all of your competitors?
The fifth law is the law of visibility,
To be effective, your personal brand must be seen repeatedly and consistently.
When you form a brand in a way you’re getting in the show business.
如果你不与人交流 不与人合作 不积极参与
If you’re not out there talking to people, get working, getting involved,
it doesn’t do you any good, so be out there where people see you all the time.
次数多了 人们就会雇佣你 买你的产品 或向别人推荐你
Very often, people will hire you, buy from you,recommend you
for no other reason that they have seen you around a lot.
The sixth law is the law of utility,
your behaviour behind closed doors must match your public brand.
It’s completely destroying of a person’s brand to find out
that he or she is mean to people in private.
one of the greatest brand claims you can get is,
that people say that you are always same on the outside as you are on the inside.
The next law of branding is the law of persistence,
once you establish your personal brand, give it time to grow,
坚持你的品牌 不要管那些所谓的事实 流行 或改变
stick with your brand and ignore facts, trends, changes,
in another words, be consistent all the time.
The final law of branding is the law of good will,
the more you are perceived as well intentioned or embodying valued ideals
the more influential your brand would be,
have a positive personal brand that people look up to and admire.
Here’s what you do, we call this ‘Back from the Future Thinking’,
问问你自己 如果三年后 人们要做一项关于你的研究
ask yourself, if three years from now, if they’re going to do a study on me,
and come back to their report on the kind of person l was,
the way l treated other people, how people talked about me,
my reputation and my position in the hearts and minds of others,
why words what l want them to use,
of all the words they could use,
what would be the one word they will help you more than anything else in your field.
It’s really a work of brilliance to pick a word that would be your leading attribute.
What word should people use to describe your supper brand?
下一步 你需要问自己 从现在开始我要做哪些改变
And next step is asking yourself what can l do differently from now on,
so that people think of me like this all the time,
remember a brand is a promise you make, it’s saying that,
如果他们跟你互动 跟你共事 买你的东西
if you interact with me, get involve with me, buy from me,
卖东西给你 与你一起外出 等等
sell with me, go out with me, and so on.
This is the kind of person that you’ll get,
this is this kind of person that you’ll experience.
Now, it is hard to develop a reputation for always doing what you say you will do no matter what,
yes, it is.
But what difference does it make in your life?
people who have a positive personal brand get jobs much easier,
they are hired faster, they are paid more,
they’re promoted faster than people who don’t.
Because the first thing people do is check your reputation, your personal brand.
Now if you enjoy this video,
and feel it was valuable in teaching you about setting yourself up for success,
share it with your friends or anyone else who might benefit from this information,
before we wrap up,
I’d like to leave you with a thought to share with your friends and followers.
Your job is to do your job really well.
Continually think everyday how you could be better than you were yesterday.
现在 我想听听你们的想法 所以今天的问题是
Now, l like to hear from you, so my question today is,
when people hear your name, what words do you want them to think about?
what words do you want them to associate with you,
leave a comment below, and I’ll be sure to follow up with you.
Thanks for watching and remember,
if you want to change your future,
take action and take action now.
If you enjoy this video and feel it was valuable in teaching you,
about setting yourself up for success, subscribe to my channel,
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Thank you again for watching.