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咖啡杯盖经历了哪些改进 – 译学馆
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咖啡杯盖经历了哪些改进

The evolution of the coffee cup lid | Small Thing Big Idea, a TED series

You never give it any thought, and there are billions of them out there,
你可能没有想过 世界上可能有上亿个杯盖
but the amount of design and passion and creativity
但其中蕴含的 不可估量的设计 热爱与创造力
that goes into this little disc is remarkable.
却是卓越非凡的
The coffee cup lid is a lid for your coffee cup.
咖啡杯盖是用来盖上你的咖啡杯的
It snaps on.
咔哒一声盖住
It has an opening.
上面有饮用口
You’ve got lids with a little latch that opens and closes.
还有可关可开的卡扣
You’ve got ones that are in creative shapes.
同时杯盖上还有各种创意造型
Coffee cup lids have their own vocabulary.
咖啡杯盖有属于自己的词汇
People talk about the peripheral skirts,
人们会说晕染的裙边
the press-in dimples, the fragrance outlets, the slosh factor.
微微的涟漪 清香袅袅 气息翕动
But you need these words,
但你需要这些词汇
because so much thought and innovation goes into these coffee cup lids.
因为这些盖子蕴含着很多想法与创意
Our society is just more and more mobile.
我们的社会越来越动态化
Everything is on the move.
一切都在移动
I mean, the good part, it’s convenient.
从好的方面看 我觉得这很便利
You can drink coffee anywhere.
你可以在任何地方喝咖啡
You don’t have the stay in the dinner.
而不需要待在正餐桌上
It can be in the subway. You can be walking.
可以在地铁上 也可以边走边喝
The bad part is it’s harder to savor a coffee
从不利一面看 这很难真正享受一杯咖啡
when you’re taking it on the road.
尤其是你走在路上喝咖啡的时候
The first patent for a lid on a cup was in 1934,
首个获专利的咖啡杯盖诞生于1934年
but it was for cold beverages,
可它专供冷饮
and in 1950 this guy names James Reifsnyder
1950年 有个叫 James Reifsnyder的人
invented the first snap-on lid,
他发明了第一个可脱卸的杯盖
but it didn’t have a opening for drinking.
但是没有设置饮用口
In the ’60s there was this huge cultural shift
六十年代 文化剧变
where people started drinking coffee on the move,
人们开始边走边喝咖啡
and 7-Eleven was the first to sell coffee to go.
7-Eleven是第一家售卖外带咖啡的商店
And then came this revolution.
此时 变革开始了
In 1967, a man named Alan Frank
1967年 有个叫Alan Frank的人
invented a lid that you could peel a tab off,
发明了一种可以拉开卡扣的盖子
like in the shape of a guitar pick
这种盖子的形状就像吉他拨片
and drink it from there.
可以从这里喝咖啡
In 1975, another big advance,
1975年 杯盖的发展有了极大的进步
you could peel back a tab and attach it to the lid itself.
你可以把拨片拉开 然后固定到盖子上
So more and more people started drinking coffee on the go.
所以如今越来越多人开始饮用外带咖啡
In 1984, a watershed moment in the history of coffee cup lids,
1984年是咖啡杯盖历史上一个分水岭
the birth of the traveler lid, and it is iconic.
带有图标的旅行专用杯盖诞生
You’ve seen it a million times,
你可能已见过成千上万次
and it solved a whole host of problems.
它还解决了数不胜数的问题
It’s designed so that you don’t splash your face,
它独特的设计使得咖啡不会溅到你脸上
because it’s higher than any of the other ones.
因为它的饮用口比其它杯盖要高
It’s got this protruding rim,
它有突出的边
so it slightly cools the coffee before it hits your lips.
所以在咖啡到嘴边时 可以稍稍冷却
It’s got a small depression in the center for your nose,
杯盖中部有为鼻子留出的小凹槽
so you can really get in there and get maximum aroma.
这样你可以轻松饮用 享受咖啡美好滋味
It’s got this tiny air hole that lets the steam out
杯盖上还有一个极小的排气孔
and stops it from creating a vacuum.
防止内部气息不流通
This is one of those objects where you just don’t notice it until it dribbles on your lap,
这不过是咖啡滴在你膝盖上 才会注意到的东西
so I think the coffee cup lid will just continue to evolve,
所以我认为咖啡盖子会继续发展变革
and you’re gonna see a move away from single-use plastic lids to lids that are a little more sustainable.
你将可能看到从塑料杯盖到可回收型杯盖的进步
We’re not gonna stop moving.
生命永不静止
We’re not gonna stop drinking coffee,
咖啡之爱永不停息
and I think that’s what these coffee lid engineers are trying to do
我认为杯盖设计师们不断尝试的初心
is to make it so that the experience of taking it on the road
在于让边走边喝咖啡的体验
is as good as sitting in a restaurant, drinking from a ceramic cup,
和坐在餐厅里用陶瓷杯享用的体验一样美好
because, you know, coffee is serious business.
你也知道 喝咖啡是很讲究的

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视频概述

小小的咖啡盖子存在于咖啡爱好者生活的各个角落,可你知道咖啡杯盖也有长长的演变历史吗?观看本视频,了解咖啡杯盖的前世今生。

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视频来源

https://www.youtube.com/watch?v=MsWdvnESVHA

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