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解析科幻书封面的艺术设计

The Art Of Sci-Fi Book Covers

The first great sci-fi cover artist was Frank R. Paul,
第一位伟大的科幻小说封面艺术家是弗兰克·R·保罗
discovered by the father of science fiction publisher Hugo Gernsback in 1914.
由科幻小说出版商之父雨果·根斯巴克于1914年慧眼识英
Paul defined the imagery that came to be associated with sci-fi tales,
保罗定义了与科幻故事相关的图像
his covers of amazing stories, the first magazine devoted solely to this new genre,
他绘制的封面蕴含着不可思议的故事 他的处女作一亮相便引领了新的流派
features spectacular space ships and spacemen, giant insects,
其封面形象有壮观的太空船 宇航员 巨大的虫子
laser guns and a lot of really odd looking aliens.
激光枪 还有许多称得上相貌奇特的外星人
In those years, the middle 1920s, these covers were probably
1920年代中期 这些封面代表了
among the strangest art that the average American ever got to see.
普通美国人见过最奇怪的艺术之一
On newstands, these colorful garish, nightmare visions
报摊上这些多彩鲜艳的 可怕的图景
left into the imaginations of young readers.
给年轻读者留下了巨大的想象空间
Paul is such a towering figure in science fiction
保罗在科幻小说领域可以说是非常杰出了
because so many influential writers and artists in the field.
因为该领域影响深远的作家和艺术家有很多
Not to mention readers can trace their obsession with the genre
不消说读者看到保罗所绘封面的第一刻
to the unforgettable experience of seeing his covers for the first time.
就深深地被这种画风吸引了
The purpose of a book cover, of course, is to draw you in,
而书本封面的目的 当然就是牢牢抓住你的眼球
to pick your interest enough to read the story behind it.
挑起你浓厚的兴趣 促使你去阅读封皮后面的故事
But on these covers, Paul launched a fascinating genre of painting
但在这些封面中 保罗独创了一种迷人的流派绘画和设计
and designing that rarely gets the attention it deserves.
但极少得到应有的关注
In the same way that science fiction and fantasy as genres
同样科幻小说和幻想小说这两个流派
historically didn’t get the attention that they deserved.
在历史上也并没有得到应有的关注
Interestingly, one of the byproducts I think of this lack of attention was that
有趣的是 我认为缺乏关注的意外结果之一就是
the cover art for these pulp books got to explore weirder
那些纸质书开始在封面艺术上
and more avant-garde artistic styles than they would have otherwise.
探索更怪诞更前卫的风格
The revolution in sci-fi covers came with a revolution and book selling.
科幻书封面的变革掀起了一股改革和售书的潮流
In 1939, Robert F. de Graff launched pocket books,
1939年 罗伯特 F. 德格拉夫发明了口袋书
the first mass-market publisher of paperbacks in America
他是美国第一个有巨大销量的平装书出版商
and he was hugely successful.
他取得了巨大的成功
Amazing as it sounds, no one really thought that people would read paperbacks.
平装书刚出现时 没有人真的认为大家会去读它
But when the pocket version of James Hilton’s Lost Horizon sold 2,500,000 copies,
但当口袋书版本的希尔顿的《消失的地平线》卖到250万册时
people knew that there was a change in the air.
人们认识到潮流改变了
As Mark Derry noted in The Daily Beast,
正如马克·德里在《野兽日报》中所说
suddenly, the 4.3 by 7 inch format of mass-market paperbacks
突然之间 4.3×7英寸版本的大众市场平装书
became the canvas for cover artists.
成了封面艺术家挥毫泼墨的画布
And with more sci-fi selling in with the genre getting more of its due culturally.
随着更多科幻读物的出售 这种封面流派风格也得到了更多文化意义上的认可
Publishers looked artists who could reflect the deep themes that
出版商正寻找那些可以绘制故事所蕴含深刻主题的艺术家们
the stories explored, take penguin, the British bookseller.
比如说英国的“企鹅出版社”
In the 40s and 50s, they were known for their classic orange and white covers.
四五十年代 企鹅出版社的封皮是经典的橙白色
Then in the 60s,
然后到了60年代
in an effort to raise the sophistication of their science-fiction offering,
为了提高科幻小说的深奥性
art director Germano Fischetti started pairing novels with covers featuring the work
艺术导演杰尔马诺·菲谢蒂邀请那些流行艺术家
of popular modern artists.
给小说画封皮
For example, James Blish is a case of conscience, takes place on the planet
比如詹姆斯·布利什的《事关良心》
with organic almost biological shaped buildings.
发生在一个几乎遍布有机生物形状建筑的星球上
For the cover, Fassett chose a detail from Dadaist
而该书的封皮由法赛特设计 细节借鉴了达达主义
and surrealist painter Max Ernst’s, The Eye of Silence
和超现实主义画家马克斯·恩斯特的《沉默之眼》
or J.G. Ballard’s, The Drowned World,
还有J.G. 巴拉德的《被淹没的世界》
a post-apocalyptic novel set in a bleak flooded uninhabitable London.
这是一本启示录性质的小说
For this Fassett chose Eve 10g surreal landscape of battered shapes
对于该封面法赛特选择了超现实景观
and odd configurations called The Palace of Windowed Rocks.
以破碎形状和奇怪外形为主 称之为“墙砖宫殿”
After Fassett, a series of art directors through the 60s and 70s
法赛特之后 60年代和70年代之间一系列艺术导演如雨后春笋
commissioned original works or did it themselves.
他们被委任或主动承担原版书封面的工作
There was Alan Aldridge who created a series of beautiful psychedelic images
1960年代艾伦·奥尔德里奇在黑色的画布上创造了一系列
over black in the late 1960s.
美丽又梦幻的图景
There was Franco Grignani who pioneered methods of experimental photography
弗兰克·格林尼开创了实验摄影的方法
resulting in monochromatic kaleidoscopic images in 1970.
打造了70年代的单色万花筒效果
Then there was David Pelham who made this iconic cover for A Clockwork Orange in 1972
1972年大卫·佩勒姆给小说《发条橙》画了这个颇具标志性的封面
and these gorgeous reprints of the Ballard classics a few years later.
几年后这本书华丽再现了巴拉德经典的重印盛况
Over at Ballantine Books,
我们再来看巴兰坦绘制的封皮
it was Richard Powers who was really pushing the limits of the form.
是理查德·鲍尔斯真正推动了这种形式的限制
The Ballantine’s essentially gave powers free rein
巴兰坦基本上就是将鲍尔斯的理念付诸实践
to pull from all his modernists and surrealist influences,
将其从现代主义和超现实主义的情节中呼之欲出
sometimes pulling completely away from the actual content of the book.
有时完全脱离了书本的实际内容
The result was hundreds of covers that could have easily filled
结果就是数百封面轻而易举地跻身于
gallery spaces and modern art museums.
画廊和现代艺术博物馆
And while they were increasingly abstract powers covers
渐增的具有抽象力量的封皮
mind the subconscious in the surreal.
将潜意识思想赋予了超现实主义
In the same way that the best science fiction does.
就像最好的科幻小说所做的那样
They present a world that’s warped often in radical ways.
他们经常以激进的方式塑造反常的世界
As a reaction to the world, that is.
并将其作为世界的回响
One of the things I love about sci-fi cover art is how accessible it is.
我最爱科幻封皮艺术的一个理由就是它的可接近性
Like literally accessible, you can walk into any use bookstore, anywhere
这种可接近性是毫不夸张的 你可以走进任何开放的书店
and get five of these old pulp books for a dollar each.
花1美元就能买上5本这种旧的纸质书
I can own a Vincent Di Fate and a Bob Pepper
我可以买由文森特·迪菲特和鲍勃·裴波绘制封皮的书
and Ian Miller’s insane cover for Bradbury’s long after midnight.
还可以拥有伊恩·米勒为布拉德伯里的《午夜以后》绘制的疯狂封皮
And then, the art is with you, it’s in your home,
然后 艺术住进你家 与你同在
as you read the stories, it’s on your bedside table.
你读故事 封皮就在你的床头柜上
It’s art you hold with your hands, it’s not precious, it’s been and folded and creased.
这是你拿在手中的艺术 不昂贵 持久 可折叠 有折痕
And above all, it’s weird.
尤其是 它很奇怪
Sci-fi and fantasy covers had the chance to be weird,
科幻小说和幻想小说的封皮有理由奇怪
not only because of the weird things going on in the stories
不仅因为故事里进行的奇怪事情
but because the genre was categorized as pulp,
还因为该流派被划分为“低俗小说”流派
and weird imagery sort of came with the territory.
奇怪意象也随这个领域而来
There are hundreds of artists and thousands upon thousands of books in this tradition
该流派中有数百艺术家 上万书籍
I can’t possibly cover it all here.
我不能够一一列举
Partly because a good amount of it is forgotten.
部分原因是大量已被遗忘
Hiding away in crates at the back of bookstores.
被遗忘在书店后面的板条箱中
Next time you’re at one, pull some of those crates out
下次你去书店 就找那些蒙尘的板条箱
and see if you can’t find a lost chapter in this eclectic
看你是否能找到不拘一格的 未受赏识的
and underappreciated sub- genre of art history.
艺术史上承自该流派的遗失章节
Hey, everybody, thank you so much for watching and indulging me in this passion
嘿 非常感谢大家观看我的影片 给我鼓励
I have for sci-fi book covers I’ve been wanting to do this video for a while,
我早就想为科幻书的封皮做个专题了
so I’m really really glad that I finally did it.
所以真的很高兴我的梦想最终达成了
Um, this episode was brought to you by VRV.
本期视频由VRV赞助
If you don’t know VRV is a service that pulls together a lot of great content channels
你们知道么 VRV是一个集结许多有用内容频道的服务网站
like Rooster Teeth, Mondo, Crunchyroll and Funimation, all into one place,
就像Rooster Teeth、Mondo、Crunchyroll、 Funimation 它们大同小异吧
so you can watch some of the best anime there.
所以你可以在那里看一些很棒的动画
But they’ve also added a lot of new channels like movie
而且 他们还添加了许多新频道 比如电影
which hosts a rotating roster of 30 indie movies, something that I really love.
上面循环推送30部电影 有些我真的爱不释手
One of the show that I personally like to point out is
而且关于这个节目我个人想指出的一点是
the director’s chair where director Robert Rodriguez interviews,
导演列表上有导演罗伯特·罗德里格斯的采访
other directors like Coppola, George Miller, Guillermo del Toro.
还有科波拉 乔治·米勒 吉尔莫·德尔·托罗等导演
Um, also Gary and his demons is a really funny anime
《盖里和他的怪兽》也是一部有趣的动画
if you’re into kind of like Rick and Morty and that style of humor.
如果你喜欢《瑞克与莫蒂》这种类型的幽默 就不要错过
Um, you can only watch those shows with the VRV premium which gives you
拥有VRV会员就能观看这些节目了
add free access to everything, all the channels.
一切都是免费的 所有频道都免费
And for a limited time, you can use the first link in the description
长话短说 你点击简介里的第一个链接
to get a 30-day free trial of VRV.
就能获得VRV30天的免费试用
So, definitely try that out.
所以 一定不要错过哦
Or and they have offline mode now too.
现在他们还启用了离线模式呢
So you can watch all that awesome stuff on the go,
所以你可以随时随地观看有趣的内容
without an internet connection and that’s pretty cool.
没有网络连接也可以 真的很酷
Thanks again guys, I’ll see you next time.
再次感谢你们的观看 下次见

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视频概述

你购买一本书是为了它的内容还是为了它的封面呢?一个成功的封面,管它是奇葩、古怪,还是深奥、梦幻,对带动科幻书的销量来说都是至关重要的。

听录译者

Amy

翻译译者

ABC

审核员

审核员 YF

视频来源

https://www.youtube.com/watch?v=M7Qm_UJML54

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