-“If we encounter aman of rare intellect,
“we should ask him what books he reads.”
Ralph Waldo Emerson. Hi,
I’m Evan Carmichael,
and today I’m going to share the seven books every entrepreneur must read.
These are seven books that have
had a tremendous impact on my life,
how I think about business,
and I hope they have the same impact on you. Now,
I used to have a ton of books.
I used to have walls and walls of books,
and when I saw something interesting,
I would pick it up and buy it.
Somebody told me they’d get it.
I would buy.
And I found I had all of these books just sitting
on the shelves, collecting dust,
and I was accumulating morebooks than I could read.
And I had great intentions to read them,
but I never got around to them and it created stress.
It created stress lookingat all these books
and knowing I got toread all of these things. So,
I decided one day
I would get rid of them all,
and I donated them to a local library
and I pared it down.
I got to my core list of books
that I read and I reread
and have given me so much value.
And today, I wanted to share them with you,
and hopefully it transforms the way you think
and transforms your business as well. Okay,
well, that was awkward.
（清嗓子）测试 一 二 一 二
(clears throat) Test, one, two, one, two.
At number seven is The FredFactor by Mark Sanborne,
and this is a book aboutdelighting your customers.
It tells the story abouta postman named Fred,
who goes over and above toalways delight his customers,
so the people on his route, and you think about being a postman,
it could be a boring job.
You’re doing the same thing over and over and over
又一遍 每天如此 但是弗雷德
and over again, every single day, but Fred finds
a way to get to know his customers,
to watch over their houseswhen he knows they’re not home
or on vacation, to always look for ways to delight and surprise them.
And so, if you have a businesswhere you personally are
involved in dealing with customers, which will be most people,
or if you have people on your team
who are responsible for dealing with customers,
give them this book.
It’s a short read.
Look at that.
Look how thin that is.
It’s like not even 100 pages.
How many pages?
Just over 100 pages.
Super fast read.
It’ll change your mindset onhow to work with customers.
Pick it up.
At number six is The Go-Giver by Bob Burg
and John David Mann.
This is an awesome book,another quick read.
It is, what, 125 pages.
Pretty easy to sift through.
You could probably get throughin one sitting as well,
and this book is all about giving
and helps change yourmindset from being a taker
and saying here are my goals and I got
to go out and take what I can to
realizing that to accomplish your goals,
you have to give to other people,
help others do what they’re trying to do,
help others accomplish their goals.
And in turn, they’re goingto come back and help you,
and often the path to reaching your goal
is totally unexpected.
And it’s going to come as a result of helping other people. So,
it totally changed my mindset
of what I needed to do in business
and not just go and try to reach and take my goals,
but to help others along the path.
It’s an inspiring story.
You can’t help but feelgreat after reading it.
You can’t help but feelchanged after reading it.
You want to go out and make the world a better place.
It’s an uplifting,positive, awesome story.
Coming in at number six, gocheck it out, The Go-Giver.
Coming in at number five is Donald Trump,
The Art of the Deal.
This is one of my favorite books because it helps you think big.
One of the biggest problems with a lot
of entrepreneurs is you’re stuck in your current bubble.
The environment that you create for yourself is holding you back where you are.
How do you bust through?
How do you think bigger?
How do you go out and do something that
‘s going to change the world, where nobody
in your family has ever done that before,
when none of your friendshave that kind of ambition? So,
how do you surround yourselfwith those kind of people?
You read books like this. Now,
this is one of the first,
I think it’s the first non-fiction book that I ever read.
I remember I was drivingto New York with my family.
I don’t know how old I was at
the time, maybe teenager, driving to New
York City, crossing the bridge,
and I was reading Donald Trump, Art of the Deal,
and it just inspired me to want to do more,
to think outside my comfort zone.
And this is something that you need to do
as an entrepreneur.
If you want to accomplish big things, if you want
to achieve big goals, you have to believe, you
got to believe that you can do it.
And so, how do you get that confidence when you
‘ve never done it, nobody in your family’s done it,
nobody in your social networks have done it?
You can surround yourselfwith people like Donald Trump.
Read this book.
You will be inspired.
You will be ready to take action.
You’ll be ready to go outand conquer big dreams.
It’ll give you thatextra motivational boost,
and you can apply it to your business.
Check it out, number five, Donald Trump, Art of the Deal.
Coming in at number fouris Think and Grow Rich
by Napoleon Hill.
This book is awesome.
It says at the top,
“ This book could be worth a million dollars to you.”
It’s super helpful, and the main thought behind this is
that thoughts are things.
There’s a lot of believe in this book,
that whatever you have in your mind, whatever impact
you want to create in the world, whatever business
you want to start, it’s all possible.
It’s all possible ifyou believe in yourself,
and it gives you the steps to do it.
And it outlines thestory of Andrew Carnegie,
who was, at the time, therichest person in America,
and his lessons for successfor people who are coming up,
how he did it himself, hisadvice for other people.
It’ll help build your confidence.
It’ll help you believe in yourself.
It’ll help you make you ready to go out
and do something positive in the world.
It’ll give you the confidence
and courage to start or to continue,
the faith, the motivation,the inspiration to keep going
when you may be up against the wall,
它会给你继续走下去的信念 动力 灵感
you’re not seeing any progress.
It’s beautifully written, great advice in here.
As I was opening the bookbefore doing this video,
I had the old book smell coming out at me
and giving me a little bit of a headache. So,
I got to brush out the book a little,
air it out.
It’s an old book but awesome.
Definitely recommend reading it.
I know entrepreneurswho read this every year
作为年度惯例 每年他们都能学到新的东西 所以
as an annual ritual, and every year they take something new from it. So,
definitely go check it out.
Coming in at number four,Think and Grow Rich,
Coming in at number three, KeepAny Promise by Karim Ismail.
这本书特别棒 分为两个板块 嗯
This is an awesome book, andit’s divided into two sections. Now,
Karim, he came froma successful business,
but he was overworked.
It was causing problemsin his family life.
It was causing problems in his health,
and he totally changed around everything that he did
and replanned his life.
And he gives you theblueprint for how to do it. Now,
it’s divided into two sections.
The first are stories of people and how they’ve changed their life.
And the second areexercises that you can do
to start changing yourbusiness and your life.
I got to be honest.
I’m going to be honest, this is real talk.
Coming straight from Evan Carmichael is what this channel’s all about.
The real talk is the stories in the book,
I found just okay.
I didn’t find that inspiring.
I found the problems that they were overcoming
weren’t that huge, and I felt
like I wasn’t on the same level
with the people who were in the book.
And I want to be inspired
by people who are doing more,
looking at Donald Trump andlooking at Andrew Carnegie,
people who are doing a lot more.
That’s who I want to be inspired by. So,
the stories were just okay for me.
But the exercises,
the exercises are life-changing.
That’s why it’s coming in at number three.
If you sit down and you do the exercises
and you follow them,
the ones that Karim have laid out, it will change your life.
The huge value here, they showthe exercises in the book,
but the big value is here in the workbook.
And I hope Karim still offers this as part of the deal.
If you look here,
it says download the life blueprint workbook, $ 149 value for free.
That’s the money. That,
if you go through that, do those exercises,
follow through on them,
I guarantee you it’llchange your business life.
It’ll change your personal life.
It had a massive impact on me,
and that’s why I recommendit as the number three book.
Even if you’ve never heard of it,
it’s the secret gem for entrepreneurs. So,
go check it out.
Keep Any Promise by Karim Ismail.
Coming in at number two isRadicals and Visionaries
撒迪厄斯•瓦夫罗著 副标题是 那些彻底改革了20世纪的
by Thaddeus Wawro, and the subtitle isEntrepreneurs Who Revolutionized
the 20th Century.
This is such an awesome book.
What it does is basically,he tells you the stories
of a whole bunch ofdifferent entrepreneurs,
and each story is only,what, four pages long,
five pages long. So,
I can open it up and, so here,
the story of Jeff Bezos.
There’s a picture.
There’s a quick quote of him.
There’s his story.
There’s this little tidbits that come out,
more tidbits, story, and then you’re done. So,
in like four pages,
you have the history of Jeff Bezos
and how he got started.
And it does that over and over and over again
for lots of famous entrepreneurs that you would recognize.
What I found it useful for is that
it was a motivational boost for me. One,
I believe in my own success.
You’ve seen a lot of the videos that I do.
It’s all about modeling success, and that saved my business.
And so, this is a quick hit
of tons of different entrepreneurs that you can model.
I used it as inspirationin the mornings for me.
This used to be my routine.
When you wake up and you’re by yourself
and you’re trying to challenge yourself to think bigger
and do more and stay motivated to run your business,
my daily routine used to consist
of opening up Radicals and Visionaries and reading one story.
And I’d get an idea from them,
and I’d get inspiration and motivated
and get some energy from them.
And you can do it in a couple minutes.
It’s such an easy, quick read,
so you’ll get lots of ideas from it.
You’ll get lots of energy from it.
Definitely worth checkingout, my number two book,
Radicals and Visionaries, Thaddeus Wawro.
And coming in at number one,
the number one book all entrepreneurs must read,
How do I do a drum roll?
The 4-Hour Workweek by Tim Ferriss.
This is my favorite book of all time.
If I had to pick one book to keep, this would be it.
And at the core, this bookis a productivity book.
It’ll teach you how toautomate, how to delegate,
how to eliminate, how to outsource,
how to apply the 80-20rule to your business,
how to be more efficient,get more stuff done
so that then you can go live the life of your dreams.
It teaches you a lot about productivity,
and since reading this book, I’ve become a productivity nut
and have applied a lot of the strategies
that Tim suggests in this book to my life, to my business.
And it’s had dramatic impact.
The other thing thoughthat you learn from it is
Tim thinks way outside the box,
and even now, a lot of the strategies here
还是非常 非常 非常地有新意
are still way, way, way,way outside the box.
And you don’t even realize
that some of these things are possible.
That was what I was so excited and interested in reading from him,
and this is the extended and updated version. So,
I got the original, and then,
I bought the updated version.
And if he puts another one out,
I’m going to buy that one too’cause it’s awesome.
But it challenges youto think differently.
It challenges you to stepoutside your comfort zone.
It challenges you to look for other ways to accomplish a goal
that you may not have ever thought possible. So,
on top of all thegreat productivity advice
that you get, that I get from it
and taken notes and read through it, it
also makes you think more creatively,
makes you look for other options.
And as an entrepreneur,
that’s what you’re going to have to do to be successful
because chances are it’snot just going to be
this straight path to success.
It’s going to be acrazy, wild, bumpy ride,
and you can’t just do the things that everybody else does.
You got to be creative.
You got to step outside the box.
That’s what this book helps you do.
Tim Ferriss, The 4-Hour Workweek, the number one book for all entrepreneurs.
You must read it. Now,
before signing off, I got to give you my bonus book.
It’s the only fictionbook in my collection,
and I had to share it with you. Now,
when people look at my bookshelf,
you see the Steve Jobs quote at the top, makes sense.
You see the books.
I don’t have a lot of them.
And when they look at it, they look
at the top and they see, what the
heck is that Three Kingdoms book?
What is it all about?
And then, they look below
and they see this statue,
and they’re wondering what he’s all about
and those little characters underneath
and what they’re all about. So,
I have to tell you the story. So,
Three Kingdoms, also known as
Romance of the Three Kingdoms, is one
of the most popular books in China,
in all of Chinese history that has then been translated to English.
And it’ll teach you about leadership.
It’ll teach you about motivating people.
It’ll teach you about having a purpose.
It teaches you about honestyand trust and loyalty.
And it’s a story aboutthree warring kingdoms
at the end of the Han Dynasty who are fighting for control of China.
One of them is led by a man named Cao Cao
who is evil and lies and cheats and steals
and does whatever it takes to win.
And the people hate himand he’s very oppressive
and has tons of rules and is the
dictator and his way has to go.
And he’s evil and cruel.
And the other side is run
by a guy named Liu Bei,
who is fair and honest and just
and treats people with respect
and people love him and they follow him.
And he’ll never screw people over.
And these two guys areconstantly fighting.
And at the start, Liu Beiis losing all the time.
He doesn’t have the military.
He doesn’t have the money.
He doesn’t have the team.
And he’s always justretreating and running away.
And eventually, he builds up his team,
and the people believe in him.
And they continue to follow him and they love what he’s all about.
And he starts to win.
And so, it’s all about thisfight that continues to happen
between those two kingdoms and another one that’s
in the third that’s not as talked about.
But I love this story.
It always gives me ideas about strategy,
about loyalty, about teamwork, and I like to pick it up.
I like to play the video games.
I like to buy the statuesand decorate the stuff.
I like to name my products after them.
The Zhu Ge that I sellcome from this book.
Other companies that I’vestarted have come from this book.
And so, it has a lot
of deep personal meaning to me,
and if you’re looking forkind of an off the wall
fiction book that challenges you,
that will make you think, that will be kind of outside
the zone of usualentrepreneur how-to books,
then check it out, Three Kingdoms.
Thank you guys so much for watching.
Those are the top seven books that I recommend every entrepreneur must read,
plus the bonus book at the end.
Let me know what you guys think.
Leave a comment below.
Tell me what your favorite books are.
And if you like the channel and you want to see more,
you can subscribe.
Thank you so much for watching.
I’ll see you soon.
Coming in at number fouris Think and Grow Wich.
Think and Grow Rich.
Think and Grow Rich.
Coming in at number fouris Think and Grow Wich.
Grow Wich, why can’t I say Grow Rich?
Grow Rich. Okay.
Coming in at number four (laughs). Okay,
make sure tocheck out my newsletter.
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