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用聪明的方法在销售中获得成功

Succeeding in Sales The Smart Way | Brian Tracy

坦率是领导者正直的真正标志
Truthfulness is the real mark of integrity in a leader.
布莱恩·特雷西成功频道
Brian TracySuccess Channel
大家好 我是布莱恩·特雷西
Hello, I’m Brian Tracy
今天我想和你们聊聊
and today I want to talk to you about
领导能力中诚实和正直的重要性
the importance of honesty and integrity in leadership.
在工作中诚实正直
Having honesty and integrity in the workplace
是优秀的商业领导能力的最重要的品质之一
is one of the most important qualities of great leadership in business.
接下来我会告诉你原因
And I’m going to tell you why.
每当我举行战略规划会议时
Whenever I hold a strategic planning session,
正直是所有高管都认同的第一价值观
the first value that all the executives agree on is integrity.
领导者知道诚实和正直是领导能力的基础
Leaders know that honesty and integrity are the foundations of leadership.
领导者坚持他们的信仰
Leaders stand up for what they believe in.
比如说 亿万富翁洪博培
For example, John Huntsman Senior is a multibillionaire
白手起家创办了一家化学公司
who started a chemical company from scratch
并将其发展成为一个价值120亿美元的企业
and grew it into a twelve-billion-dollar enterprise.
他的书《胜者永不作弊》
His book, Winners Never Cheat,
里面都是出自他坚决不肯违背原则
is filled with stories taken from his own experiences
的经历的故事
in which he steadfastly refused to compromise his principles.
洪博培说正直是他成功的原因
Huntsman says that integrity is the reason why he has been as successful as he is.
在人生的事业中 道德无捷径
There are no moral shortcuts in the game of business of life.
他写道:“世上基本分为三种人。
He writes: “There are basically three kinds of people.
不成功的人 暂时成功的人
The unsuccessful, the temporarily successful
还有走向成功并一直保持成功的人
and those who become and remain successful over the months and years.
区别只在于他们的品质”
The difference is character.”
有很多暂时成功的人通过欺骗获胜
There are many examples of temporary winners who won by cheating.
多年来
For a number of years,
安然公司都被评为美国
Enron was cited as one of America’s
最有创新精神最大胆的公司之一
most innovative and daring companies.
公司的首席执行官认识
The CEO of the company knew the most important people in the country,
包括美国总统在内的国家最重要人士
including the president of the United States.
然而 安然公司的成功建立在欺骗之上
Except that Enron’s success was built on lies
率领公司走向成功的人
and the winners who headed the company
现在也成了缺乏正直的典例
are now case studies in the lack of integrity.
正直的领导者可能不是最出名或最闪光的
Leaders with integrity may not be the most famous or flashy of leaders
而且他们也不在乎
and they don’t care.
正直意味着做正确的事
Integrity means doing the right thing,
因为它本身就是件正确的事
because it is the right thing to do,
并且那就是成功的原因
and that’s what makes success.
所以领导者守信用
So leaders keep their promises.
他们谨慎承诺 甚至不愿承诺
They give promises carefully, even reluctantly.
可是一旦他们做出承诺
But once they have given that promise,
便言而有信 从不失信
they follow through on what they promise without failure
而且他们总是说实话
and they always tell the truth.
杰克·韦尔奇把这叫做“坦率”
Jack Welch called it “candor”.
他坚信 如果你惧怕坦率或直言
He believes that if you are afraid of candor or straight talk,
那你永远没有成为有效领导者的勇气
then you don’t have the guts to be an effective leader.
你会让你身边充满唯唯诺诺的人
You are going to surround yourself with yes people,
他们会说你想听的 而不是真话
who will say whatever you want to hear instead of saying the truth.
正直的领导者不畏惧直面真相
Leaders with integrity are not afraid to face the truth.
这叫做现实原则或是
This is called the reality principle or
实事求是看世界 而非根据个人意愿
seeing the world as it really is, not as you wish it to be.
这可能是领导者最重要的原则
it’s perhaps the most important principle of leadership
也可能是正直的基础
and dependent on integrity
因为正直需要在任何时候都坦率诚实
because it demands truthfulness and honesty at all times.
很多公司和机构因没有遵循现实原则而失败
Many companies and organizations fail because they don’t follow the reality principle.
正直意味着即使真相很丑恶也要说实话
Integrity means telling the truth even if the truth is ugly.
诚实远比欺骗他人更好
Better to be honest than to delude others,
因为欺骗别人的同时你可能也在欺骗自己
because then you are probably deluding yourself as well.
领导者需要勇敢
Leaders need to be courageous,
但他们也需要接受他们可能错了的观点
but they also need to be open to the idea that they could be wrong.
很多领导者因为不愿质疑自己的
There are many leaders who eventually fail
假设或结论而导致最终失败
because they refuse to question their own assumptions or conclusions.
顺便说一下 自信与盲目自信有区别
There’s a difference, by the way, between being confident and blind.
让我们面对它
Let’s face it.
在当今快速改变的世界
In today’s world of rapid change,
有可能你部分错了甚至完全错了
there is a possibility that you are partially wrong or even completely wrong.
可能你没错
Maybe you are not wrong,
但仅仅是接受那种可能性
but just opening yourself to that possibility
将使你成为更有效的领导者
is going to make you a more effective leader,
因为它会让你打开思路 接纳新想法新见解
because it will open your mind to new ideas or new thinking.
诚实和正直没有例外
There should be no exceptions to honesty and integrity.
正直是一种心态而不是情境性的
Integrity is a state of mind and is not situational.
如果在小事上向原则妥协没带来什么后果
If you compromise your integrity in small situations with very few consequences,
你就会越来越容易
then it becomes easier and easier for you to compromise
在能带来严重后果的大事上妥协
on the big situations with major consequences.
正直的领导者总是为了公正而犯错
Leaders with integrity always err on the side of fairness,
尤其是当其他人不公正时
especially when other people are unfair.
因此 领导的真正标志是
As a matter of fact, the true mark of leadership is
在别人对你不公正时 你能做到多公正?
how fair you can be when other people are treating you unfairly.
如果你喜欢这个视频 并且觉得
If you enjoy this video and feel it was valuable in
它在教你正直和领导方面有价值
teaching you about integrity and leadership,
请分享给朋友或其他可能从中获益的人
share it with your friends or anyone else who might benefit from this information.
在我们结束前
Before we wrap up,
我想给你们留个思考题
I’d like to leave you with a thought
你们可以与朋友和粉丝共同探讨
to share with your friends and followers.
“坦率是领导者正直的真正标志。”
“Truthfulness is the real mark of integrity in a leader.”
所以现在 我想听听你们的意见
So now, I’d love to hear from you.
所以我今天的问题是
So my question today is this,
“在你的人生中 是否有过这样的情况
“Is there any situation in your life
你在说或做的每件事上
where you are neglecting to act with perfect integrity
都没有做到完全的正直?
in everything you say or do?
如果有的话 你打算如何改变?”
And if there is, what are you going to do to change it?”
请在下方评论
Leave a comment below
我一定会回复你们的
and I’ll be sure to follow up with you.
谢谢观看 请记住
Thanks for watching and remember
如果你想要改变未来
if you want to change your future,
行动起来 现在就行动起来
take action and take action now.
如果你喜欢这个视频 并觉得它在
If you enjoy this video and feel it was valuable in
教你正直和领导方面有价值
teaching you about integrity and leadership,
订阅本栏目 给视频点赞
subscribe to my channel, like this video
将视频分享给你的朋友
and share this video with your friends
点击屏幕上方按钮 有礼物相赠
and click the button on the screen for a free gift.
再次感谢观看
Thanks again for watching!

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视频概述

即使要销售成功,也不能向原则妥协,不能放弃正直与诚信。

听录译者

HE

翻译译者

Zeitgeist

审核员

审核员 DL

视频来源

https://www.youtube.com/watch?v=Zxe-hgaK-20

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