So what’s your story?
I asked this new student I just met at the rooftop of Highland.
How much time do you have?
I don’t have classes.
Then he proceeded to telling me about a story
of the Civil War that had broke out
in his home country, Lebanon,and how he founded a non-profit
that bridged communication gap betweenMuslim and Christian youth groups.
And later, he told me
about a story of a near death experience
that brought him to questionthe meaning of life.
Mind you that was day 3 of week 0.
Up to that point every conversation I’ve had
with new students I met at the GSB,
were either about the jobs before GSB or where they traveled the summer before.
But that afternoon, the two of ushad a three-hour conversation.
That person, Habib,
as many of you know here in this room, is now my boyfriend.
[LAUGH]That’s the power of storytelling.
Story let you into a windowof someone else’s life.
Stories allow us to convey ideas that can not be simply expressed by words.
Story telling can be learned.
What I had just illustrated weretwo techniques of story telling.
We all know,first impression is everything.
During your interview process,the first 15 seconds,
your interviewer has already decided whether they’re going to hire you or not.
The first word you say to youraudience during a presentation
is going to determine how they perceive you for the rest of the presentation.
The second technique I used,parachuting in.
I didn’t tell you that I was going to tell you a story
about how I met my boyfriend.
I just told you the story and drew you into the conversation.
And during that three hours ofconversation I had with Habib,
he didn’t describe who he is.
He didn’t tell me what he is as a person,
but I learned from his stories,
他的个性 性格 价值观念
his personality,his character and his values.
So don’t wait,let your story speak for you.
> > It was two
in the morning when the doctor came out from the surgery room and
said to my sister, let’s just pray and hope for the best.
Because it’s far worsethan what we expected.
My sister then burst into tears,and wondered
whether I will still be alive.
A week earlier, I hiked one of the highest mountains in my country.
By the time I had to climb down,
I vomited and felt a terrible pain
in my stomach all night long.
The next day I had to walk very slow,
because every step that I took,I felt like being
stabbed with a very sharpknife right in my stomach.
It wasn’t a simple climb down,
because I had to climb for another 8,000 feet
before I was finally able to descend from the mountain.
That day I took 12excruciating hours just to
finish a trip that’s supposed to be done just within 6 hours.
This story is similar to our real life.
We expect something butwe couldn’t control the situation.
However, I want to tell you this.
Your outcome depends on howyou respond to your situation.
So back in the mountain,
I wish that I had my pain gone
[响指] 就像那样 但那不是我要讲的故事
[SOUND] just like that,but that wasn’t the story.
So I controlled my responseby managing my expectation,
telling myself to be more persistent, and
keeping my feet to move one step at a time toward my goal.
Now, the first time I toldthis story to my teammates,
I spent more than seven minutes,
because I gave too many details,
and that will get the audience lost, or even worse, get bored.
On the other end of the spectrum,
if you gave too few details,
then the audience may lack the context to grasp the meaning of our story.
Therefore, we have to applythe Goldilocks principle,
which is to present just the right amount
of details to convey a compelling story.
>> I was very anxious, I was nervous.
I really felt really cold, butmy palms were still sweaty.
I sat there, gripping the armchair.
Not even on my phone.
Not even on the Internet.
Just waiting for what would come next.
终于 秘书对我说 JC·费舍尔 主任要见你
The secretary finally said JC Fisher, the dean will see you now.
So I walked in and took my seat
across from our dean at his desk.
And I waited.
For what felt like an eternity,before finally he spoke.
He said, JC,
we’d like you to give our graduation speech this year.
[LAUGH] I was elated.
It was awesome.
[LAUGH]I’d worked so hard for for four long years
to be the one to take my classmates’ experience and
convey it to our friends,to our family, and
to our other classmates who wouldbe there from different schools.
Unfortunately it wasn’tthe greatest graduation speech.
很生硬 很普通 大概只有我自己记住了
It was solid, but unremarkable, andprobably only remembered by me.
[LAUGH]In large part because I didn’t tell stories,
and I didn’t use a couple
of techniques that we’ll talk about now.
One of those is one person, one thought.
As I stood up on stage,
gazing over the basketball stadium, I just kind of looked out.
I didn’t connect with any one person.
我不是在和你 或者你 或者你 来分享这一瞬间
I didn’t share a moment with you,or you, or you.
But doing so, as JD has taught us,
lots of details go into it,
you can really connect more powerfully
with the audience as a whole
by giving a few people that one moment.
Now it’s not always easy to spend four to seven seconds,
or to really potentially build a connection.
But I have two tricks that have helped me build this skill.
One is that feelings are easierto do than thoughts.
It’s easier to share a moment that’s charged with emotion with another person.
And the second is that a friendly face,
who you smile at and smiles back to you,
gives you the ability to easily
move to the next person with more confidence and less anxiety.
Now you may have noticed
the second technique I tried to use,
which is that silenceis extremely powerful.
I started,you all drew your attention inwards.
I even saw those of you
on a laptop giving feedback, pause, and
look up, and make eye contact.
One of the other things silence can do
is give the audience time to fill the space.
You may have all the lines of your story,but
they need to fill the spots in between.
It also can punctuate particularlypowerful emotion like anxiety and nervousness,
and it can convey a meaning
that words just don’t do enough justice.
For instance, waiting an eternity,
to the point that it might be uncomfortable,
how long the silence lasts.
So when you go out and tell your story,
don’t forget to weave some of these
things in and use them to really create more impact with your words.
> > When I decided to apply to business school,
I started from the basics.
搜集资料 准备GMAT 托福
I did some research, [COUGH] and I studiedfor the tests, the GMAT and the TOEFL. Yes,
as an international student,
I had to take two tests before even thinking
about applying to business school. Luckily,
I got good scoreson my first attempt.
That was it.
I was getting in.
End of the story.
The GSB, HBS,
and Chicago were going to beg me to come to these programs.
[LAUGH]But that was far from the truth.
I had a lot of work to be done yet.
I had to prepare essays,prepare interviews, and
convince admission officers that I was a suitable candidate for an MBA.
I remember feeling pumped.
I really wanted to get over this.
I wanted to get done with this job and go to my MBA.
But when I sat down to write the first few words of my essay,
I hit a wall,
a big, thick and solid wall.
I realized that I didn’tunderstand how to write down my essay.
I didn’t know how to sell myself.
I felt that I didn’t havethe work experience or
the extracurricular activities inmy resume to convince anybody.
So I decided to look for help.
I contacted every person that I knew
that had survived this process
in the last year.
I had an advisor who provided me with examples of good writing.
I went to every blog that I could find.
And suddenly that big wallwas not thick as I thought.
I was going to be able to drill
a hole and to get to the other side.
In the next month,
I was able to write six essays and prepare two presentations.
Luckily I got interviews invites from every school that I applied to.
And a few weeks later,I got acceptance letters the DSB,
from Harvard, and from Chicago.
Although nobody begged me to come here,
the whole day I was able to drill into this big admission process
is one of the biggest accomplishments of my life.
Now that I’ve told you a story,
we need to focus on the wall that I mentioned.
What does the wall means to you?
For me, the wall was this feeling of,
don’t know where to start,
of being frozen, of being paralyzed.
And I’m pretty sure that foryou it meant the same.
That’s because the wall is a very
well known analogy to all of you.
And that’s the power of poetry andanalogies,
that we are able to transmit very complex ideas with very few words.
But we have to be careful with one thing though
when we’re using analogies and poetries.
We have to know our audience.
We have to be sure
that they are getting what we are trying to transmit.
Being that said,
I invite you to use analogies the next time you tell a story.
They’re going to help you to be
successful and more concrete with your ideas.
>> They were going to tear down our homes.
Our homes, filled with love,warmth, and comfort.
我和邻居们 手拉着手 在市政厅前示威
My neighbors and I marchedhand-in-hand to the town hall meeting.
We wanted to hear what they had to say.
So a senior person onthe planning team came by.
She started with,it’s going to be a beautiful project.
We’re going to have beautiful housing forgraduate students.
有电影院 按摩浴缸 爆米花
There might be a theater,hot tubs, popcorn.
All this in 2021.
We were not impressed.
[LAUGH]We were not going to be there in 2021.
We had bread and butter issues.
We were concerned.
Where are we going to live?
That’s how the presentation started, and
as the speaker droned on you could see the obvious disconnect with the audience.
In every message, and in every story,
it is crucial to know your AIM.
理解你的听众 理解你的意图 理解这段话
You need to understand your audience,your intent, and the message.
In this case,
there was a clear disconnect in the speaker’s understanding of the audience.
And even though herintent was very clear,
she wanted us to support the housing project,
her message was beautiful,
it was going to be beautiful place.
But her message fell,unfortunately, on deaf ears.
If your intent is muddled, fuzzy,
it can have a different effect,
whereby your message may beperceived as being selfish,
or inauthentic,even though you have the best intentions.
And finally if the message is diluted andunclear it
might just create a situation whereyour just making unconstructive noise.
所以记住三点 听众 目的 语言
So audience, intent and message,
really form the foundationof telling a successful story.
Today we have put together sevenkey principles of storytelling.
These principles are important,
so that storytelling
is not merely a clever way of putting ideas together,
but truly an art.