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下一个Facebook

Scott Galloway: The Next Facebook

第2季 第1集 马克·扎克伯格厌恶埃文·斯皮格尔
Season 2, episode 1 of Mark Zuckerberg hates Evan Spiegel.
我们已经看到了 脸书输了而图享赢了
We’ve seen that Facebook is a loser and Instagram is the winner.
脸书复制了色拉布的故事线的特色
Facebook copied Snapchat’s Stories feature
并且将其放在界面的前面和中间位置
and placed it front and center on its interface –
但是没有人使用这个功能
but no one’s using it.
然而 当图享引进了同样的功能 却产生了轰动
However, when Instagram introduced the same feature, it was a hit.
图享故事自夸有比色拉布更多的日活跃用户
Instagram Stories boasts more daily active users than Snapchat.
图享有7亿用户
Instagram has 700 million users,
在过去的6个月就增长了1亿账户
adding 100 million accounts just in the past six months –
让这个平台步入2018年时 能达到10亿用户的轨道
putting the platform on track to reach a billion users by 2018.
图享已经成为了最重要的成长性工具
Instagram has become the all-important growth vehicle
证实了世界上最具价值的5个公司之一是什么样的
to substantiate what has become one of the five most valuable companies in the world.
赢家还是输家?“关于网”是哪个?
Winner or loser? About.com.
这个失败的文字工厂重新改造了自己 成为了“点横网”专门收集细分网站
The failed content farm is reinventing itself as a collection of niche sites called Dotdash.
关于网在2000年出头达到了10亿美元市值 利用了一个简单的公式:
About.com achieved a market value of a billion dollars in the early 2000s with a simple formula:
利用用户创造的内容并且完善它
leverage user-generated content and optimize it,
或者 更明确地说用它搏一把 对谷歌来说
or specifically game it, for Google –
创造了流量和卖广告的能力
generating traffic and the ability to sell advertising.
那么 在黑暗的掩盖下发生了什么呢?
And then what happened under the cover of darkness?
一个深夜 谷歌升级了他们的算法 就像他们经常做的一样
Late one night, Google updated their algorithm as they do often
瞬间 关于网成了它自己的阴影
and immediately About.com was a shadow of itself.
一年以后 这个公司被以3亿美元的价格卖掉了
A year later the company was sold for $300 million
而现在它很可能更不值钱了
and it’s likely worth a lot less now.
失败者:千禧一代在投资上错失良机
A loser: millennials missing the boat on investing.
80%千禧一代没有在股票市场投资
80% of millennials are not investing in the stock market.
抓准市场时机是很困难的
It is difficult to time the markets
但长期来看 股市胜过了几乎所有资产种类
but over the long term the stock market has outperformed almost every asset class.
股票交易应用罗宾汉
Stock trading app Robinhood,
简化了投资 并且以千禧一代为目标群体
which simplifies investing and is targeted to millennials,
刚凭借着13亿美元的估值赢得了行业的独角兽地位
just earned unicorn status with a $1.3 billion valuation.
这个应用在2014年推出 有200万用户
Launched in 2014, the app boasts two million users,
从10月开始翻了一番
doubling in size since October.
在罗宾汉的千禧一代用户中 最受欢迎的股票是:
The most popular stock among Robin Hood’s millennial users:
芯片制造商 先进微电子器件公司
Chip maker Advanced Micro Devices,
上周下降了18%
which fell 18% last week.
底线:
Bottom line:
你很年轻 这意味着你很傻
you’re young, which means you’re stupid.
非常聪明的决定 年轻人
Really smart decision, young man.
我们可以把那笔钱放在一个货币市场共同基金中
We can put that check in a money market mutual fund,
之后我们将收益再投资于外币账户
then we’ll reinvest the earnings into foreign currency accounts
享受复利
with compounding interest
然后这钱就这么没了
and it’s gone.
什么鬼?
What the fuck?
你账户里的钱 进展的不是太好 它消失了
The money in your account. It didn’t do too well. It’s gone.
下周见
We’ll see you next week.

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介绍了哪些软件是赢家,哪些软件是失败者,几家公司的成败都在这里了

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