未登陆,请登陆后再发表信息
最新评论 (0)
播放视频

特斯拉的最大创新是什么?

Scott Galloway: Tesla's Biggest Innovation

赢家还是输家?
Winner or loser?
特斯拉 现正赚取着差不多6倍的贸易收益
Tesla,which is trading at almost six times revenue –
而福特汽车公司和通用汽车公司的收益则不到4倍
vs. Ford and GM at less than .4x.
四月 特斯拉的市值超过了福特 但特斯拉在2016年时卖出了8万辆 而福特却卖出了六百七十万辆
In April Tesla surpassed Ford in market value despite selling 80,000 cars in 2016, versus Ford’s 6.7 million.
特斯拉对于汽车行业最大的革命性改变不在于它的电动引擎
Tesla’s most revolutionary change of the auto industry is not its electric engine –
每个公司都在做这些事
everyone’s building those –
而特斯拉更贴近它的顾客
but its proximity to the consumer,
不管是有着它们自己代理商的高端商场
whether it’s high-end malls where they own their own dealerships
还是在YouTube上 他们吸引着所有用户的关注
or YouTube, where they are sucking all the oxygen out of the ecosystem.
特斯拉在传统广告上花了多少?
How much does Tesla spend on traditional advertising?
几乎为零
Almost zero
因为它们一直精通于媒体公关和新兴的经济平台
because they’ve mastered the medium of PR and new economy platforms.
那它是赢家吗?
A winner?
通过用户数字行为的品牌数据去创造新颖的产品
Brands mining data about users’ digital behavior to create innovative physical products.
爱彼迎正推出纸质类的旅游杂志
Airbnb is launching a print travel magazine
利用网站上最火的检索来选择它所编辑的报道内容
using the most popular searches on its site to shape editorial coverage.
第一期内容是关于Porvoo的文章
The first issue includes an article about Porvoo
由于越来越多的爱彼迎用户对芬兰的城市感兴趣
because an increasing number of Airbnb users are interested in the Finnish city.
很有趣很芬兰 这两个词在同一句话里不常出现
Interesting and Finnish – those are two words you don’t often hear in the same sentence.
同样地 Citymapper公司在自己的交通app上推送伦敦公共汽车服务
Similarly, transit app Citymapper is launching its own bus service in London
利用数据提供那些很火但现有公共交通未覆盖到的路线
gleaned from data on routes that were popular but underserved by existing public transportation.
赢家:苹果公司
A winner: Apple,
上周 苹果变成了美国首家市值超过8000亿美元的公司
which last week became the first company in the U.S. to cross an $800 billion market capitalization.
它也价值2500亿美金
It also has a quarter of a trillion dollars in cash
这等同于丹麦的国民生产总值
equal to the GDP of Denmark –
而且丹麦从未有如Porvoo这样令人关注的城市
and Denmark doesn’t even have interesting cities like Porvoo.
苹果会用这些现金做什么呢?
What should Apple do with all that cash?
会建立一个世界上最大的免费大学
Launch the world’s largest tuition-free university.
目前 教育业市场前景就像是一个熟透了而从树上掉下来快要腐烂的果子
The education market is falling-off-the-tree ripe for disruption.
价格上涨因素受通货膨胀的影响是一个行业的弱点
A sector’s vulnerability is a function of price increases relative to inflation.
教育业的行情已经保持五十年不变了
Education has been the same for five decades.
纽约大学的学费 严肃的说
NYU charges kids, no joke,
我和讲师的上课工钱是一分钟五百美元
$500 a minute for me and a projector.
我该怎么说呢?
How do I put this?
这太特么扯了
That is fucking ridiculous.
苹果真的可以改变世界
Apple could really put a dent in the universe –
否则它们就只专注于开发更好的手机了
or they could just build a better phone.
输家:每个服装品牌店都把自己的销售不佳归咎于亚马逊
Losers: every apparel brand blaming Amazon for their woes.
事实上 快时尚在收入方面
As a matter of fact, fast fashion has added more to its top line in terms of revenue
比亚马逊在服装领域增加了更多的收入
than Amazon has added in the field of apparel.
账单如下
The reckoning is here
很多服装零售商都有责任
but a lot of apparel retailers have themselves to blame
像是不好的推销方法 库存过多 不考虑潮流 对于减少的供应链也接受了
for poor merchandising, over-storing and not thinking about trends and being more adaptive to a declining supply chain.
我爱时尚 但不追随时尚
I love fashion, but I don’t follow fashion.
时尚由我主宰
Fashion follows me.
这才对
That’s right.
现在 万事具备 只欠东风
Today, a cross between aging skateboarder and fish that swam too close to a reactor.
搞定
Nailed it.
我们下周见
We’ll see you next week.

发表评论

译制信息
视频概述

创新永无止境,我爱时尚,但不跟随时尚,我的时尚我主宰

听录译者

收集自网络

翻译译者

知了岶禾

审核员

小天使

视频来源

https://www.youtube.com/watch?v=gJWD7knK5zQ

相关推荐