未登录,请登录后再发表信息
最新评论 (0)
播放视频

只需三步,用数据讲故事

Quick Study: Telling Stories with Data in 3 Steps

Storytelling With data.
用数据讲故事
Everybody’s doing it, right?
人人都用数据 对吗?
You’re not doing it?
你没在用?
You should be doing it.
你应该用数据
You’ve been told you should be doing it.
别人告诉你应该用
Storytelling with data is the big thing.
用数据讲故事是件大事
Well, it turns out you should be doing storytelling with data,
我们将证明你应该利用数据讲故事
but it’s a lot easier than you probably think it is.
而这比你想象的要容易得多
once you know the three elements of a story ,setup ,conflict resolution
只要知道故事的三个要素:设定 冲突 解决
you can start telling stories with your data
你就可以用你的数据讲故事
Setup conflict resolution.
设定 冲突 解决
Every story ever told from the beginning of time
从一开始讲的每个故事
follows this structure.
都遵循这个结构
It’s really that simple.
这非常简单
Setup.
设定
Charlie Brown runs toward the ball.
查理·布朗跑向球
Conflict.
冲突
Lucy takes the ball away at the last second.
露西在最后一秒把球抢走了
Resolution?
解决
Ah!
啊!
And a setup is just some reality.
而设定只是一些现实
And by reality, we just mean a situation.
而现实 是指一种情况
It could be fictional, but it’s a reality
它可能是虚构的 但它是
you’ve created for the story.
你为故事创造的现实
And then you have conflict, which has changed that reality.
然后是冲突 冲突改变了现实
Without change, there is no story.
不改变 就没有故事
You just have a bored audience.
听众会觉得无聊
The resolution is just the new reality that the change creates.
解决只是变化创造的新现实
So with that in place, we can now take a chart,
有了这些 我们现在可以做一个图表
and we’re going to break it down, pull it apart, find
我们要把它分解 拆开
the stories in it, find the setups,
找到其中的故事 找到设定
the conflicts, the resolutions, and we’re
其中的冲突 解决办法
going to rebuild it as a storytelling device.
我们得去依照故事讲述的思路重建这个图表
挖掘故事 找到你数据中的三个因素
OK.
好的
Now we’re back with a chart.
我们回来看这个图
This is Global Real Home Price Index.
这是世界房价的指标图
The index is 100 and you see a bunch of lines for countries.
圈起来的指标是100 同时你可以看到一列代表国家的横线
There’s a gray line in there.
这里有一条灰色的横线
That’s the aggregate as well.
这条线也代表了总计的指标
This chart is really showing home prices
这张图把世界上许多地方的房价
in a lot of different places in the world,
表现得很具体
and that’s where I’m starting.
这就是我们的开头
So, I want to find the stories in here.
接下来 我想从这里找到故事
And the first thing I start to notice, really,
我真正需要注意的第一件事是
are a couple of things.
一系列的事情
I obviously noticed that big hump on the green line there.
我无疑会注意到绿色线条上的高峰
That’s Japan.
这代表日本
And I noticed that point where everything comes together.
我注意到这个点是所有线条聚在一起的地方
To me, that immediately says those are probably
对于我来说 这直接表明这可能是
two places where there’s conflict,
两个对立的因素在这发生冲突
but I realized something as I’m looking at this,
借由这个我意识到了一些细节
and I’m glad I did, because otherwise,
我很高兴我意识到了 因为如果不是这样
I would have had the wrong story.
我将制造出一个错误的故事
And that is that these home prices are indexed to 2005.
这个点就是这些房价线条在2005年的交汇点
So, the fact they come together there at 2005
然而房价在这个点交汇的事实
doesn’t mean the prices came together.
并不意味着物价也在这个点交汇
That just means those are the dollars
这仅仅是意味着
that the people who made the chart
制作这个图表的人
used to show the change in house prices over time.
用来显示房屋随时间变化的钱
So, there’s really no conflict there.
因此 这里根本没有所谓的冲突
And in fact, I think that’s my setup.
实际上 我认为这是我故事的设定
That’s where we start, because that’s where they started.
我们从这里开始 因为这就是故事开始的地方
I can still tell those two stories on the left
我仍然可以讲述前后发生的故事
and on the right, but I start there
但是我从这开始
instead of at the beginning of the chart.
而不是从这个图表的开头开始
I can look backward and say, home prices rose steadily
我可以回顾之前 全球许多地方的的房价
in most places in the world for 30 years
在回去的30年中稳步提高
except for in Japan, which experienced
除日本之外 这个国家经历了一段
a three decade long bubble, and that is a perfectly good story.
三十年之久的泡沫经济 这是一个绝好的故事
The setup is home prices rose steadily in most places,
设定就是房价在绝大多数地方稳步上升
except in Japan, which is the conflict.
除了在日本 这就是冲突
And the resolution?
那解决方法呢
It experienced this 30 year bubble.
日本经历了三十年的泡沫经济
And then working from 2005 to the right,
至于2005年之后
I have another story, which is that there was a smaller house
我有另外一个故事 一个相对小一些的房价泡沫经济
bubble, housing price bubble in most places except Japan.
房价的泡沫经济在日本以外的地方存在
So now, the story has flipped, but something different
现在 故事继续 但这时的情况已然不同
happened this time, and that is that the market’s bifurcated.
这时市场发生分叉
And you ended up with three markets, Australia, Canada,
你可以以三个市场
and New Zealand rising again, looking
澳大利亚 加拿大和新西兰的再次升高为结束点
much like a bubble, and the rest falling
看起来很像泡沫经济
and then rising back to about 2005 levels.
之后房价在2005年在水平上起伏
So, I’ve really started to see a couple of stories emerge here.
现在 我明确知道一系列故事从此开始
One, both starting in 2005, because that’s
每一个 都从2005年开始
where our prices start, and one sort
因为那是房价开始升高的地方
of working backward in time, and one working forward in time.
一个回溯过往 另一个向前展开
[MUSIC PLAYING]
讲述故事 关注最重要的信息
OK, so I’m going to spare you most of my sketching
现在我要让你的思维从我的速写图中出来
because it’s so messy and chaotic,
因为它太过于混乱
it probably would just give you a headache.
可能会让你头疼
But I did a bunch of sketching, and I
但我做了一堆草图
arrived at these final charts.
并且作出了最终图表
And I’ve split the chart up into a couple of states.
我将图表分成了几个部分
It really helps your audience focus.
这很有助于引起你的读者注意
So, here’s my setup.
这 就是我的设定
You can see it.
你能看懂它
Prices rose steadily in most places in the world.
价格在大多数地区稳步上升
I try to use my titles to actually reflect the story and hear.
我尽力用标题去回顾这个故事 使它变得生动
The steady increase reflects that setup.
这些稳步的上升反应了这个设定
Instead of just using a generic title about global real home
而不是仅仅用一个关于全国房价的普通标题
prices, which is boring and not helpful,
那太无聊且无用
the title can really do some work for me here.
这标题对我来说非常有用
And then, I want to add the conflict and resolution, state, too.
然后 我要加入冲突和解决 还有情形
There it is.
这就是
You can see we’ve added Japan, Except in Japan in the title,
你可以看到标题中有日本 除日本之外
and that conflict and resolution becomes clear
冲突和解决变得明显
that Japan was this bubble that lasted 30 years that was
日本经历了近30年的
different than everywhere else.
不同与其他地方的泡沫经济
And you can see as I present this, it almost looks seamless,
当我提出来时你可以明白 那几乎很明显
as if I’m just showing you one chart that changes state.
就像我正给你展示动态图
So then I’m just going to repeat this process for going forward.
我重复这个继续的过程
And you see here, I’ve included my setup, conflict,
你看到这 我已经将我的设定和冲突
and resolution altogether in one state.
包括解决办法都含在了一个图表里
You see that little bubble and then
你看到那个小的泡沫经济
you see the bifurcation of the market.
你看到市场的分叉
But the most important thing is, I’ve really
然而最重要的事情是
highlighted the elements of the story
我已经明确了这个故事的
in both cases and nothing else.
一切的要素
I’ve left out any information that might distract
我忽略了所有
from telling that story.
可能影响故事讲述的信息
I’ve not focused on anything that
我并没有把注意放在
doesn’t matter to telling that simple story of setup, conflict, and resolution.
与陈述故事设定 冲突 解决无关的 其他事情上
Narrative is the most powerful, most human tool
叙述是非常有力的
we have to communicate.
是我们大多数人的交流工具
If you can apply storytelling to your data,
如果你可以专注根据你的数据讲故事
it creates an emotional connection with the audience.
它创造了和读者的心灵联系
They’re not only going to believe what you show them,
他们不一定会相信你给他们展示的东西
they’re going to feel it.
但他们可以感受到它
[MUSIC PLAYING]
总结

发表评论

译制信息
视频概述

用数据讲故事是一个叙述故事的有效方法,我们可以简单清晰地将故事娓娓道出,让人与人之间的沟通更加高效。本视频讲述了用数据讲故事的要点和一份用数据讲故事的具体事例。

听录译者

收集自网络

翻译译者

吃鸡萌妹

审核员

审核员XY

视频来源

https://www.youtube.com/watch?v=r5_34YnCmMY

相关推荐