A major piece of the Antarctic ice sheet recently melted and fell into the sea.
The planet is in profound trouble.
Environmental organizations keep trying to get us to notice.
A few people care a lot,
but strangely and shamefully most people are much more concerned with other, lesser things.
In an average week worldwide, there are nearly a million articles about Taylor Swift,
and many of them are focused on her legs.
And there are just 30,000 articles about those Antarctic ice sheets.
Swift’s legs are lovely in ways that seem to defy description
somehow they look ordinary yet perfect
they are long yet not freakish.
They seem unbound by their implausible length,
both utterly firm and yet yielding and soft.
People who take global warming seriously tend to get apoplectic at this point.
They are not wrong while the lightful Taylor Swift’s legs are of zero significance
in comparison with the fate of the planet.
Nobody should profit from rising temperatures, seas, flooding
human suffering, poverty caused by the burning of fossil fuels.
–Do you think the cats know that you are Taylor Swift?
There was a point when Meredith-ur…she was the first cat I got- she got…
I posted pictures of her on Instagram and stuff. She was really a beautiful kitten.
so she became named like “the year and top celebrity pet”. I think
on some level she knew because she changed after that.
但在一个民主国家里 因为我们被歌手的美腿吸引就去生气指责 效果会适得其反
But getting angry at our fascination with the thighs of singer is counter-productive in a democracy.
We cannot be collectively dragged into being more responsible through guilt,
and for a very simple reason: we don’t have to pay attention.
If those who care about the Arctic melt are gonna get angry, bitter and stern,
they’ll just be ignored.
We’re putting carbon dioxide in the air at a prodigious rate
and the world is getting warmer and you can know this by looking in the neutrons
in the ice we are inducing a sixth
mass extinction event, kind of by accident.
The problem is, we really do need to do something about that ice.
要开始解决这个问题 我们要放开想象 天马行空
But starting point has to be indulgence toward the way our minds work.
We are interested in Taylor Swift’s legs,
not because we are evil but because our minds are wired up in unhelpful ways.
If people are gonna be interested on mass and defrosting poles,
we need to take our fragilities on board and therefore get serious, very serious
about trying to make important news, not just important,
but also beguiling, almost as tempting to hear about as Taylor’s legs.
The urge to nag is very understandable.
问题是 这不会一直有效 只会对一小部分人起作用
The problem is, it’s never effective. It will work for a small number of people but
for most of us it’s just offputting.
We instinctively resent being told we are stupid and heartless.
When we are just harassed, we already do our best to be decent people.
There are so many serious things we need collective persuading about.
To date high-minded people have largely attempted to motivate people by guilt.
They need in future to learn to charm us into goodness.