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更好的名人

POP CULTURE: Better Celebrities

严肃的人习惯于把名人文化想象得很糟糕
Serious people are used to thinking badly of celebrity culture.
他们痛恨为什么人们想要阅读
They hate how everyone wants to read about
最近名人们去哪儿度假 或者正在和谁约会
where the latest big name has been on holiday, or who they’re dating.
在他们看来 这不仅愚蠢 而且反映了现代文明的悲哀
They say it’s silly and a sad reflection of modern civilization.
这种严肃的态度也许听起来既明智又高贵
Such stern attitudes may sound sensible and noble,
事实上却很不负责任
but they are in truth deeply irresponsible.
崇拜和拥有偶像的冲动是人性的重要组成部分
The impulse to admire and have heroes is an important part of human nature.
忽视或谴责它不可能使它消失
Ignoring it or condemning it won’t kill it off;
最多只能迫使它隐藏起来 处于未发状态
it simply forces it underground where it lurks undeveloped,
最后反倒锁定不合适的目标
prone to latch onto inappropriate targets.
人类需要偶像
Human beings need role models.
因此我们要做的不是消除名人文化
We therefore shouldn’t try to eradicate celebrity culture–
而是改善它
we need to improve it:
将更好的形象展现于世人眼前
bringing a better kind of person to the fore of public consciousness;
我们需要更好的名人,而不是不要
we need better celebrities, rather than no celebrities.
亚历山大·卢卡申科是白俄罗斯的一位独裁者
Alexander Lukashenko is a rather evil dictator of Belarus,
但是这并不意味着 在某种程度上 他没想过把白俄罗斯发展得更好
but this doesn’t mean that he doesn’t care, in a way, about making his country a better place.
最近 他推动全国竞赛来挑选一大批新名人
Recently, he’s run a nationwide competition to find a raft of new celebrities.
Elena很擅长给奶牛挤奶
Elena is very good at milking cows.
她最好的业绩是 一天挤奶量超过1100升
On her best-ever day, she pumped over 1,100 liters from the herd into the tanks.
最近 白俄罗斯政府发现了她高超的技艺
And recently, her prowess has been recognized by the government of Belarus.
官方授予她斯卢茨克地区最佳挤奶工的称号 斯卢茨克位于白俄罗斯首都明斯克以南
She is being named officially, ‘The Best Milkmaid’ of the Slutsk region, which lies just south of the capital, Minsk.
这就好似在西方国家赢得了重要智力比赛
It’s like winning a major talent competition on TV in the west.
Elena去到首都得到总统亲自颁奖
Elena traveled to the capital to pick up an award from the president himself.
各种报纸都在报道她 同样情况的还有Sasha
She’s been in all the papers. Sasha, too, has been on it.
他被授予2015年度共和国最佳焊工的称号
He held the 2015 title of ‘Best Welder of the Republic’.
当然,所以的国家都会组织比赛
All countries, of course, stage competitions.
通常我们会奖励在跳远或掷飞镖方面成绩优异的人
We regularly award prizes for excellence at long jump, or throwing darts at a board.
这些活动关注的是娱乐消遣
These things are recreational, though,
而不是日常生活中的工作或活动
rather than focused on jobs or the ordinary activities of everyday life.
在白俄罗斯 他们有完全不同的追求
In Belarus, the ambition is quite different.
Elena和Sasha都是国家的名人
Elena and Sasha are national celebrities,
相当于其他国家电视访谈节目的主持人 超模或者商业大亨
the equivalent of hosts of TV chat shows, supermodels and tycoons in other countries.
她们被看作具体的完美典范 我们都应当立志成为她们那样
They are seen as embodying ideals, to which we should all aspire.
同时 年轻夫妇也被鼓励以另外两位获奖者为学习榜样
Meanwhile, young couples are encouraged to revere the example set by two other prize winners:
Natalia和Conan 她们获得白俄罗斯最佳恋人的荣誉
Natalia and Conan, who’ve been awarded the prize for Belarus’ ‘Best Couple in Love’.
由白俄罗斯颁出的奖项不吝于强调最最普通的人的美德
The awards handed out in Belarus are not ashamed to stress the virtues of very ordinary people.
这些获奖者变成了名人 但是她们完全不是我们一直认识的名人的样子
The winners become famous, but don’t look at all the way we’ve come to think that famous people should.
在英国或德国 大部分人不够机智或不够时尚
Most people in the UK or Germany don’t look sufficiently smart or fashionable
因此也就成为不了名人
to be able to become famous in those countries.
然而 白俄罗斯非常关注一个人在从事基本的 有用的活动时所体现的品质
But Belarus has focused entirely on how good a person is at doing something basic and useful,
例如 经营家庭 在牛奶场工作 或者是造拖拉机
like bringing up a family, working in a dairy, or helping make tractors.
这是它评选名人的唯一标准
These are the country’s only criteria of fame.
如果我们把这些奖励
It’s very unfortunate if we associate these kinds of awards,
即评选在平凡工作中表现出色的人为名人
which bestow celebrity status for excellence in ordinary things,
与东欧独裁者和他的暴政相联系 这就是很不幸的
with an Eastern-European dictator and his oppressive regime.
其实 支撑这些奖励的理念是通用的
In fact, the good idea behind these awards is universal.
事实上 它更适用于自由国家
It belongs as much, in fact more so, in liberal states.
其核心思想就在于 有许多的事情本该是予以关注和认真对待的
The core point is that a lot of things we should care about and need to take seriously
当下却没能得到创造名人文化的媒体的好好对待
are not currently well-treated by the media machine that creates celebrity culture.
但是没有理由对名人文化表示失望
But that’s no reason to despair over the idea of celebrity.
我们必须严肃对待创造好的名人的任务
We should take more seriously the task of creating good celebrities–
好的意思是指一个人可以成为值得崇敬的人 因为他用具体的行为展示出
good in the sense that one would be honoring people who demonstrate, with particular clarity,
生活中必需的各种美德
virtues that need to be more common in society.
在这场创造更好名人的冒险中 也许可以设置这些奖项
As part of this new venture to create better celebrities, one might, for example, set out prizes for:
能最成功与自己心仪的人交流的内向者
the introvert who most successfully managed to communicate what he/she felt to their partner,
最佳孩子 能大度地包容自己父母
the child who most generously forgave their parents,
最佳职员 能够理智地化解办公室争斗
the worker who most intelligently diffused in fighting at the office,
也许最大的奖项是 最佳丈夫 他能很好地控制自己的脾气并且会认错
and, perhaps the biggest prize of all, the husband who best learned to control his temper and say sorry.
我们无需拒斥名人 我们要做的仅仅只是更多地展现更有益的名人
We don’t need to stop having celebrities– we just need to put some slightly more helpful ones in front of our eyes.

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视频概述

负面的名人文化不能成为否定名人的理由 与其如此 倒不如创造和发现日常生活中散发着美德的人为名人 改善我们现有的名人文化

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Belle

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赖皮

视频来源

https://www.youtube.com/watch?v=TBPo3InAsSY

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