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诺基亚的沉浮part1 – 译学馆
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诺基亚的沉浮part1

Nokia | The Rise And Fall [Part 1]

您正在收看的是冷流科技
You are watching ColdfusTion TV.
诺基亚——崛起与陨落
Nokia – The Rise And Fall
序言(第一部分)
Prelude(Part 1 of 3)
诺基亚
NOKIA
是人们最为广泛认可的公司之一
One of the most widely recognized,
和一些公司一样 都曾使地球的面貌焕然一新
and on average,universally like companies ever to grace the face of this earth.
当我说出NOKIA这个名字时 你们可能第一时间会想到手机
When i say the name of NOKIA,you may think of a phone.
但是你也可能会想一些更加抽象、更加深刻的东西
But you may also think of something a bit more abstract and deeper than that.
它可能会让你想到那些更明朗的时代或者一些美好的记忆
It may remind you a brighter times or fond memories.
我最开始用的手机就是诺基亚
My very first phone was NOKIA.
我相信你们之中的大多数也一样
And this may be the case of many of you guys.
诺基亚是一个运行从来没出过错的公司
NOKIA was a company that could do no wrong
直到……当然 他们最终还是倒闭了
Until..Of course,they eventually did.
那么这家公司背后的故事是怎么样的呢?
So what’s the story behind this company?
为什么一个公司能如此成功
And how could a company so successful?
具有如此大的影响力和开拓精神
So influential and so pioneering,
而产生裂缝的原因便是它想要回归过去模式
Split between the cracks,to become a show of what once was.
倒闭之前 诺基亚公司变成了微软公司的一个翻版
Before eventually it evaporating into the shadow of Microsoft
从诺基亚这个例子我们能学到很多重要的东西
The lessons learned from NOKIA could teach us something important.
让我们开始吧
Let’s begin.
诺基亚公司的起源要追溯到1856年
NOKIA’s history dated back to 1865
一个采矿工程师 Frederick Idestam
One mining engineer——Frederick Idestam
在芬兰南部建立了他的第一个木浆工厂
set up his first wood pulp mill in southern Finland.
几年后 他又在 Nokianvirta河流沿岸开设了第二家木浆工厂
A few years later,he opened the second mill on the banks of the Nokianvirta River.
而“诺基亚”这个名字正是来源于这条河流
This river inspired him to name his company——NOKIA.
我觉得这挺有趣
I think that’s kind of interesting..
因为他不知道这个名字的由来有多么的宽泛
Because he would have no idea how wide did he recognize this name would become.
很快 诺基亚就扩展到其他领域
Soon NOKIA expanded into other industries
比如橡胶 电缆 轮胎 电视
such as rubbers,cables,tires,TVs,
靴子等等
boots and more.
因此 可以肯定的是 早期的诺基亚公司与我们现在所知道的是完全不同的
So safe to say,that the early NOKIA was a completely different company to the one that we knew in love.
不介意的话 听我来讲述诺基亚是怎么变成我们现在所认识的一个公司的
Without a mind,listen me what to when NOKIA became the NOKIA we actually know today.
我们从1960年讲起
We pick up the story in 1960s.
那时候 一些伟大的事物引领着世界
At this time,those great deal guiding the world.
社会 政治以及新的思维方式
Social,political,and new ways of thinking.
我们在很多地方都取得了较快的发展
We gained momentum in diverse places.
但是当这一切都被打破后 就会是一个不吉利的征兆
But over shattering all of this,was something particularly ominous.
比如冷战
The cold war.
1956年至1960年期间 矛盾还没到僵化的地步
In the mid – to – late 1960s,the conflict wasn’t so icecold,
这时核战争也随时可能发生
And nuclear war was actually a possibility.
共产主义超级大国苏联正在测试他们的导弹
The communist superpower the USSR was testing their bombs.
而坚定的资本主义国家—美国
And the steadfast capitalist USA,
也在测试他们的导弹
was testing their bombs.
这两个大国之间的交涉越来越凶猛
Both of these parties were texting with increasing ferocity.
两国之间的紧张关系令全世界感到紧张
These tensions made the whole world nervous.
连极其中立的国家芬兰也感受到了这种紧张的氛围
The tension to have felt even in the rather neutral country of Finland.
因此他们就采取行动
And they were taking action.
做最坏的打算
They were preparing for the worst.
芬兰政府欲将军事调查研究融入到无线电话通信中去
The Finnish gorvornment wanted to millitary research into radio telephone communications.
为了帮助芬兰挖掘出可靠的军事通信所具有的潜能
To help their country realize the full potential of reliable millitary communication.
一个名为“诺基亚”的小公司拿到了与芬兰政府的合同
A little company called NOKIA got the contract.
从专业发展通信
From the expertise developing communication,
到后来的民用无线电车电话网络
later developed into a civilian radio car telephone network
这样的转变使得整个国家在七十年代风格大变
that span the whole country by the style of 1970s.
以今天的标准来看 这种系统很落后 因为它需要轮番发言
The system was very primitive by today’s standards because it actually have to take turns to speak.
但是诺基亚真正的繁荣实在1980年的时候
But the real boom and started from NOKIA began in the 1980s.
那个时候大规模生产才开始出现
When mass production took place.
诺基亚公司开始扩展到大规模生产的生产方法之中
The company began to expand into mass production methods of manufacturing.
这种由人类添加的经济模式成本低 规模小 价格便宜
The economy of scale men added features less cost and smaller size and cheaper price.
诺基亚公司开发将他们50%的产品都开发出来
The company explored the 50% of their product,
并于1985年将其扩大到全球范围内
and expanded globally by 1985.
最终这家芬兰公司与Tandy合作 给美国以沉重打击
The Finnish company finally hit the big time.
获得巨大成功
When they hit the USA by teaming up with Tandy.
在此期间 移动手机这个概念所带来的效果是不可置信的
During this time,the concept of mobile phone was incredible.
你不需要为打一个电话而将钱投入机器中去
You don’t have to slope money into machine to make a call.
你不用排队等电话
You don’t have to wait in the payphone line.
你也不用在家等着别人的电缆再稍微伸长一点
And you didn’t have to be at home,hoping the cable can stretch just that a little bit longer.
“任何地点 任何时间”就是其宗旨
‘Anywhere,anytime’ was the idea.
这样一来 很快便形成了大规模市场
The vast of the market was soon realized
当时的销量预计会超过3000%
When sells exceeded predictions by 3000%
只能说人们喜欢交谈
It just saying that people like to talk.
而诺基亚刚好满足了这一要求
And NOKIA may have been onto something here.
据说诺基亚在80年代末的成功的秘诀就是
It said that the secret of NOKIA’s success in late 1980s,
拥有应对手机产业中不同市场的能力
was the ability to tailor to different market in the mobile industry.
而同时又努力地发展多个产业
While keeping the efforts going in various other industries.
1987年
In 1987
诺基亚公司创造了“the mobiler cityman”
NOKIA created ‘the mobiler cityman’.
这是首部能制作新闻头条的诺基亚手机
It was the first NOKIA phone to make major news headlinds.
由于米切尔提出将垃圾粉碎著称俄罗斯方块式建筑
Due to the fact that Mitchell garbage of
当时苏维埃的领导人
the leader of the Soviet Union at the time.
被曝在新闻发布会上使用诺基亚手机
was spoted using the phone during press comforters.
“cityman”这个标志与那些渴望独立的人有着直接的关系
The slogan for the city man was straight connection for those who need independent.
但是1988年到1989年期间诺基亚卖的并不是很顺利
But it was’t all smooth sailing and in 1988 to 1989
此时诺基亚公司出现了危机
NOKIA found herself in a crisis.
要知道 当时苏维埃政府已经倒塌了
You see, at this time the Soviet Union collapsed.
欧洲经济出现很大的退步
And there’s a major recession in Europe.
因此诺基亚对产品的多样性要求似乎在一夜之间就消失殆尽了
So the deman from NOKIA’s diverse later product seemed to dry up over night.
由于这些原因 那些善变的管理人员和
Because of these,those changing management and Jorma Ollila
前花旗银行家约玛·奥利拉
A former citybank banker
于1992年接管了CA公司
came to take over CA in 1992,
作为一名银行家 约玛·奥利拉设立了两个管理人员
As a banker,Jorma Ollila think of two about management.
他做了一个能决定公司未来十五年发展羽翼的决定
Here he made the one decision that would shape the company’s feather for the next decade and a half.
他决定切断公司所有额外的收益 将注意力集中在手机上
He decided to shut off all the company ‘s extra proceeds and focus directly on mobiles.
这些都是在诺基亚的黄金时代—
Ushering in NOKIA’S golden period——
九十年代时期所盛传的
the 1990s.
在这十年里 诺基亚真的超越了其他人
This is the decade that NOKIA truely left everyone else in the dust.
成为历史上当之无愧的发展最快的产业
Fill the undisputed champion of one of the fastest growing industries in history.
话虽这么说 但这是只是第一部分
And with that being said,that’s only part 1 of the series.
感谢您的收看 如果你喜欢这一类的视频
Thanks so much for watching guys.And if you are interested in more videos like this,
或者你想看剩下的部分
while you want to see the rest of the series
不要忘了订阅
Don’t forget to subscribe.
这可能会使你想到你的第一部诺基亚手机是什么样
And maybe leave the comment saying what your first NOKIA phone was.
无论如何 这都将继续下去 感谢收看coldfusion电视台
Anyway this have been to go,thanks for watching coldfusion
下期节目见
and i’ll see you again soon in the next video.
兴奋起来吧 好运
Cheers guys,have a good one
这里是coldfusion
ColdFuSion
一种新的思维方式
It’s new thinking.

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https://www.youtube.com/watch?v=yyRb_4-cquc

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