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If you are ready to create a website,
head over to wix.com/go/infographics to try out
one of their premium plans right now. Millennials,
also referred to as Generation Y,
are the generational group who follow Generation
X and are typically categorized as people born between 1980 to the mid-1990s.
Millennials are also sometimes referred to
as echo boomers due to a major surge in birth
rates in the 1980s and 90s.
Generation Z or Gen Z is the generational group that came
after the Millennials, born
between the mid-1990s up to the mid 2000’s.
Generation Z is also referred to as the iGeneration, iGen, or Post-Millennials.
How do these generations compare?
That ’ s what we ’ ll be looking at today,
in this episode of The Infographics Show:
Millennials vs Generation Z.
Though these two groups sit side by side
on the generation ladder, the expansion of the
Internet and the leaps that have been made
with the digital revolution has seen them
exposed to a host of different experiences.
Add to that the influence of parents
from different generations, and we have plenty
of scope for differences in attitude and behavior.
We ’ ve reviewed what researchers have said,
so we can bring you our list of 10 ways these
generations compare and differ.
Let’s take a look.
Attention Span – Generation Z processes information faster
than any other generation, including
They live in a high tech world of constant updates,
and having grown up with access to
apps such as Vine and Snapchat,
their attention span is likely to be lower than that of Millennials.
A study showed that while only 4 %
of Millennials and older generations believe 13 is an ok
age for owning a smartphone,
as high as 18 % of Generation Z members think it is an ok
Multi-Tasking – A short attention span is not always a drawback,
and what Generation
注意力不集中 作为弥补 他们的多任务处理能力强
Z lack in focus, they make up for in their multi-tasking capabilities.
Generation Z can work on a school assignment on their computer,
and do research on their tablet,
all while taking notes.
And in the evening, they will often sit in front
of the TV watching a movie, at the same
time chatting with a friend on Facebook from their phone or laptop.
It’s head spinning stuff!
Independent vs Collaborative –
71 % of Generation Z say they live by the phrase” if you want
it done right, then do it yourself.”
Generation Z tend to be more competitive and
will adopt a ‘ do it yourself ’ mindset
in personal or professional activities.
And when it comes to workspaces,
69 % of Generation Z would rather have their own workspace than
share it with others,
whereas Millennials would opt for a collaborative working environment
where they can team up with their colleagues.
The Digital Pioneers –
40 % of Generation Z say that reliable Wi-Fi is more important
than reliable bathrooms.
And according to Pew Research,
only 14 % of U.S. adults had access to the Internet in
1995 but by 2014, 87% had access.
Millennials saw first hand how social media revolutionized the way in which we communicate.
They were pioneers in the digital age,
witnessing the birth of smartphones, instant messaging,
and Internet searching capability.
Generation Z were born
into this tech immersed society and so have a very different perspective.
Face to Face or Digital Chat – All
this technology has also had an effect on how these
generations differ with communication habits,
and 74 % of Generation Z say they prefer to
communicate face to face with colleagues in the workplace…
As we just mentioned, Millennials
pioneered many of the digital communication tools,
which revolutionized how we do business,
but with Generation Z preferring a more personal approach,
maybe they are the ideal generation
to strike the right balance between onlineand offline workplace communications.
Optimistic Vision- A 2016 survey conducted
by Lincoln Financial Group tells us that Generation
Z are far more optimistic than the Millennials.
50 % of Generation Z says America is heading in the right direction,
versus 42 % of Millennials… 64 %
of Gen Z have started researching
or talking to others about their financial futures by
And after they ’ ve started having those conversations,
95 % of those making financial plans feel optimistic
about their future in general.
Convenience over brands.
– Accenture research tells us that Generation Z love tech driven,
fast shopping experiences
喜欢1小时快递 乐于购物 店铺购物
like 1-hour delivery, activated shopping andin-store kiosks.
Brands are less important and they ’ ll
happily switch retailers who are better at providing
And they see shopping as a social experience.
They like to consult friends and get opinionson products.
They can be unforgiving when leaving reviews
for retailers and are also twice as likely
to consult YouTube as Millennials, beforemaking a purchase.
Different ways of learning –
75 % of Generation Z say there are other ways of getting a good
education other than the traditional route of going to college,
according to Sparks & Honey
And Generation Z has the beauty of hindsight
on their side to see how things panned out
for their counterparts.
Many Millennials now have large student
debts and have been left questioning whether it
was worth it, with 44 % of recent college grads employed
in jobs that do not require a degree.
Tolerance – Millennials tend to be more tolerant than Generation Z,
as they have generally
encountered more situations in life where things have the potential to go wrong.
For Generation Z, it ’ s all
about getting the job done and problems for them to look
As an example,
if Generation Z experience a technical hitch when making an online purchase,
it ’ s unlikely they ’ ll visit the store again,
whereas Millennials will be more lenient
and likely give the store a second chance.
And finally number 10…Social influencersare today’s celebrities.
– Generation Z are more likely to be browsing YouTube
than sitting in a movie theatre.
63 % of them say they prefer to see real people
than celebs in their ads.
So it ’ s pretty obvious we ’
ve probably got a large percentage of Generation Z viewers,
here at The Infographics Show. But,
whether you ’ re Gen Y or Gen Z,
one thing is for sure, you need money.
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Don ’ t wait until the next generation beats you to your idea;
get a head start today with
the amazing website you deserve! Well,
that’s our list of 10!
Do you fall into either of these two generations?
If so, how do you compare to what we’vedescribed?
Let us know in the comments! Also,
be sure to check out our
other video called What are the weirdest unsolved internet
Thanks for watching, and,
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as always, don ’ t forget to like, share, and subscribe.
See you next time!