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千禧世代和95后有什么不同

Millennials vs Generation Z - How Do They Compare & What's the Difference?

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他们目前主要的计划之一
one of their premium plans right now. Millennials,
千禧世代也指Y世代
also referred to as Generation Y,
Y世代代紧跟着x世代
are the generational group who follow Generation
Y世代就是出生在1980到1990中期的那一代
X and are typically categorized as people born between 1980 to the mid-1990s.
千禧世代有时指
Millennials are also sometimes referred to
像上世纪八九十年代
as echo boomers due to a major surge in birth
生育高峰出生的一代
rates in the 1980s and 90s.
Z世代就是
Generation Z or Gen Z is the generational group that came
跟着千禧世代出生的世代
after the Millennials, born
出生在上世纪90年代中期到21世纪初期的一代
between the mid-1990s up to the mid 2000’s.
Z一代又指I一代 或后千禧世代
Generation Z is also referred to as the iGeneration, iGen, or Post-Millennials.
这些世代比较起来怎么样?
How do these generations compare?
今天我们来看看
That ’ s what we ’ ll be looking at today,
本期节目
in this episode of The Infographics Show:
千禧世代对比Z世代
Millennials vs Generation Z.
尽管这个群体年代上下承接
Though these two groups sit side by side
但随着网络的普及
on the generation ladder, the expansion of the
时代的进步
Internet and the leaps that have been made
数字革命已经
with the digital revolution has seen them
令他们置身于不同的体验当中
exposed to a host of different experiences.
加上来自不同时代父母的影响
Add to that the influence of parents
我们有了很多
from different generations, and we have plenty
态度不同 行为各异的群体
of scope for differences in attitude and behavior.
我们翻看了学者们的言论
We ’ ve reviewed what researchers have said,
我们将从10个方面
so we can bring you our list of 10 ways these
比较这些代计的不同
generations compare and differ.
先看看
Let’s take a look.
1
1.
注意力跨度 Z世代处理信息更快
Attention Span – Generation Z processes information faster
超过了包括千禧世代在内
than any other generation, including
的其他代
Millennials.
他们生活在一个不断发展的高科技时代
They live in a high tech world of constant updates,
成长在一个
and having grown up with access to
接触应用程序的时代 例如红酒&快照
apps such as Vine and Snapchat,
他们的注意力跨度比千禧世代还要低
their attention span is likely to be lower than that of Millennials.
研究表明 只有4%的
A study showed that while only 4 %
千禧世代和以上的世代相信13岁
of Millennials and older generations believe 13 is an ok
拥有一部智能手机也是可以的
age for owning a smartphone,
18%的Z一代同意 这个年龄拥有手机合适
as high as 18 % of Generation Z members think it is an ok
这些观点
age.
2
2.
多任务方面 注意力跨距短通常并不是缺点
Multi-Tasking – A short attention span is not always a drawback,
Z世代
and what Generation
注意力不集中 作为弥补 他们的多任务处理能力强
Z lack in focus, they make up for in their multi-tasking capabilities.
Z世代在电脑上完成家庭作业
Generation Z can work on a school assignment on their computer,
在平板上做研究
and do research on their tablet,
总是做笔记
all while taking notes.
晚上坐在电视前
And in the evening, they will often sit in front
看电影
of the TV watching a movie, at the same
同时通过手机或笔记本在Facebook上和朋友聊天
time chatting with a friend on Facebook from their phone or laptop.
脑袋转来转去
It’s head spinning stuff!
3
3.
独立与合作
Independent vs Collaborative –
71%的Z世代生活在
71 % of Generation Z say they live by the phrase” if you want
生活的箴言是“如果想立即干 就亲自上”
it done right, then do it yourself.”
Z世代倾向于更富竞争力
Generation Z tend to be more competitive and
更接受“亲自上”的理念
will adopt a ‘ do it yourself ’ mindset
不管在个人还是工作方面
in personal or professional activities.
至于工作场合方面
And when it comes to workspaces,
69%Z世代更愿意有自己的工作场地
69 % of Generation Z would rather have their own workspace than
而不是和别人共享
share it with others,
与此相反千禧世代愿意选择一个合作的工作环境
whereas Millennials would opt for a collaborative working environment
那里可以和同事合作
where they can team up with their colleagues.
4
4.
数字探路者
The Digital Pioneers –
40%Z世代相信Wi-Fi比浴室
40 % of Generation Z say that reliable Wi-Fi is more important
更重要
than reliable bathrooms.
依据皮尤研究的调查显示
And according to Pew Research,
14%的美国成年人1995上过网
only 14 % of U.S. adults had access to the Internet in
这一比例2014年达到87%
1995 but by 2014, 87% had access.
千禧一代直接看到了社会如何彻底改变了我们的交流方式
Millennials saw first hand how social media revolutionized the way in which we communicate.
他们是数字时代的先锋者
They were pioneers in the digital age,
见证了智能手机的诞生 还有即时通讯
witnessing the birth of smartphones, instant messaging,
和网络搜索能力
and Internet searching capability.
Z一代
Generation Z were born
生活在科技社会 所以有独特的视角
into this tech immersed society and so have a very different perspective.
5
5.
面对面或者数字化聊天
Face to Face or Digital Chat – All
这些技术带来的影响就是决定不同时代的人
this technology has also had an effect on how these
以及不同的交流方式
generations differ with communication habits,
有74%的z世代说他们
and 74 % of Generation Z say they prefer to
在工作场合喜欢和同事面对面交流
communicate face to face with colleagues in the workplace…
就像我们提到的
As we just mentioned, Millennials
千禧一代尝试了很多数字交流工具
pioneered many of the digital communication tools,
工具彻底改变了我们做生意的方式
which revolutionized how we do business,
但z一代喜欢个人接触的方式
but with Generation Z preferring a more personal approach,
或许他们正是
maybe they are the ideal generation
很好平衡了工作地点线上与线下交流的一代
to strike the right balance between onlineand offline workplace communications.
6
6.
乐观的视野 2016年
Optimistic Vision- A 2016 survey conducted
林肯金融集团的一项调查显示
by Lincoln Financial Group tells us that Generation
z一代远比千禧一代要乐观
Z are far more optimistic than the Millennials.
50%的z一代说 美国发展的方向没问题
50 % of Generation Z says America is heading in the right direction,
只有42%的千禧世代这么认为
versus 42 % of Millennials… 64 %
64%的z世代自13岁开始
of Gen Z have started researching
研究或告诉别人他们的
or talking to others about their financial futures by
财务规划
age 13.
自他们有了那些对话后
And after they ’ ve started having those conversations,
95%的人做财务计划时
95 % of those making financial plans feel optimistic
对他们的未来普遍很自信
about their future in general.
7
7.
品牌的便利
Convenience over brands.
埃森哲的研究告诉我们z世代喜欢技术驱动
– Accenture research tells us that Generation Z love tech driven,
快速购物体验
fast shopping experiences
喜欢1小时快递 乐于购物 店铺购物
like 1-hour delivery, activated shopping andin-store kiosks.
品牌并不重要
Brands are less important and they ’ ll
他们乐意改变零售商 主要依据是否能
happily switch retailers who are better at providing
提供好的服务
these services.
视购物为社会体验
And they see shopping as a social experience.
他们喜欢咨询朋友 听听朋友对商品的意见
They like to consult friends and get opinionson products.
当给零售商留下评论时 他们就毫不留情
They can be unforgiving when leaving reviews
在购买之前 他们看类似Youtube这样的网站的介绍
for retailers and are also twice as likely
比千禧一代几率高一倍
to consult YouTube as Millennials, beforemaking a purchase.
8
8.
学习方式不同
Different ways of learning –
75%的z一代说 还有其他方式
75 % of Generation Z say there are other ways of getting a good
获得教育而不是沿老路去上大学
education other than the traditional route of going to college,
根据Spark&Honey
according to Sparks & Honey
的调研
research.
z一代有很好的后见之明
And Generation Z has the beauty of hindsight
在他们的角度去看事物发展成
on their side to see how things panned out
它们的模样
for their counterparts.
许多千禧世代现在背负着沉重的学生贷款
Many Millennials now have large student
不禁被质疑到底值不值
debts and have been left questioning whether it
44%大学毕业生
was worth it, with 44 % of recent college grads employed
在没有文凭门槛的岗位工作
in jobs that do not require a degree.
9
9.
忍耐力千禧一代比z一代更能容忍
Tolerance – Millennials tend to be more tolerant than Generation Z,
由于他们逐渐
as they have generally
经历了更多将要变得更糟的事件
encountered more situations in life where things have the potential to go wrong.
对于z世代
For Generation Z, it ’ s all
把工作做完
about getting the job done and problems for them to look
问题嘛 放一边
elsewhere.
举例
As an example,
z一代当要在线购物时 经历了技术故障
if Generation Z experience a technical hitch when making an online purchase,
这不会使他们再去这家店
it ’ s unlikely they ’ ll visit the store again,
然而 千禧一代就比较宽容
whereas Millennials will be more lenient
倾向于给这家店第二次机会
and likely give the store a second chance.
10 有社会影响者就是今天的名人
And finally number 10…Social influencersare today’s celebrities.
z一代更喜欢浏览YouTube
– Generation Z are more likely to be browsing YouTube
而不是坐在家庭影院前
than sitting in a movie theatre.
63%的人更愿看到真实的人
63 % of them say they prefer to see real people
而不是广告中的名人
than celebs in their ads.
很明显
So it ’ s pretty obvious we ’
我们节目吸引的更多是z世代的观众
ve probably got a large percentage of Generation Z viewers,
在《图表秀》中
here at The Infographics Show. But,
不管你是Y一代还是Z一代
whether you ’ re Gen Y or Gen Z,
有件事很确定 你需要钱
one thing is for sure, you need money.
你有份令人生厌的工作吗
Do you have a job
也想开始一份从小就爱好的
that you hate and want to start a side business for that hobby you ’ ve
事业吗?
had since you were a kid?
Wix助你从一个网站开始
Wix can help you get started with a website.
也许你需要从邮寄
Maybe you want to also start a mailing
传单或拥有客户邮箱开始
list or have a custom email address?
WIX可以做到
WIX can do that, too.
Wix对任何人都是一个有吸引力的平台
Wix is an amazing platform for anybody,
不管你是一个菜鸟 还是小业主
whether you ’ re a complete beginner, a business owner,
一位专业的设计人员 或专业网站建立者
a professional designer, or even a professionalwebsite builder.
你不用为站点的安全担心
You will never have to worry if your website is safe and secure,
假如它运行不好
or if it will go down
是因为有些事你不能理解
because of something you can’t even understand.
Wix干各种重活
Wix does all the heavy lifting.
最终你
You can finally create
能做出你期盼已久的网站
that amazing website you ’ ve been thinking about and support The
同时也支持了《图表秀》
Infographics Show at the same time,
点击wix.com/go/inforgraphic
by going to wix.com/go/infographics or clicking the
或点击说明里的链接
link in the description.
不要等后来者抢了先
Don ’ t wait until the next generation beats you to your idea;
今天就动手吧
get a head start today with
建立一个你的网站
the amazing website you deserve! Well,
这就是10
that’s our list of 10!
你是哪一代呢?
Do you fall into either of these two generations?
如果是 比较我们所描述的你是那样的吗?
If so, how do you compare to what we’vedescribed?
请在评论里告诉我们
Let us know in the comments! Also,
浏览我们
be sure to check out our
其他视频 什么是最奇怪的未解决的网络
other video called What are the weirdest unsolved internet
之谜
mysteries?!
谢谢观影
Thanks for watching, and,
喜欢的话 别忘了分享 订阅
as always, don ’ t forget to like, share, and subscribe.
下次见
See you next time!

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视频来源

https://www.youtube.com/watch?v=aqdm6aBUZII

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