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制作一门TED-Ed课程:将大想法变得可视化 – 译学馆
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制作一门TED-Ed课程:将大想法变得可视化

Making a TED-Ed Lesson: Visualizing big ideas

Do you ever struggle to find the perfect description
当你试图传达一种思想时
when trying to convey an idea?
是否在尽力寻找一个完美的表达?
Like a foggy picture,
如同一副模糊的图片
adjectives and modifiers fail to depict
形容词和修饰语也无法将你
what’s in your mind.
脑中的想法描述出来
Illustrators often face a similar challenge,
插图画家们经常面临着类似的挑战
especially when attempting to explain
特别是当他们试图去解释
complex and difficult concepts.
一些复杂且很难理解的概念时
Sometimes the imagery is intangible
有时候意象非常难以捉摸
or way too complicated to explain with a picture.
或者仅用一张图片来解释太过复杂
Although complex information could be relayed
尽管能将复杂的信息转化成
using charts and stats,
图表和统计图
this could get pretty boring.
但内容会变得非常的枯燥
Instead, just like when writing an essay
其实 就像是写一篇文章
to describe, for example, emotions,
比如 对感情的描述
illustrators can use visual metaphors
插画家们可以将视觉比喻
to bring to life difficult concepts.
运用到复杂的生活概念中去
Just as a written metaphor is a description
就像是书面比喻是
that relates one object to another,
把一个事物同另一个联系起来的表述一样
a visual metaphor uses imagery to suggest
视觉比喻运用形象化来说明
a particular association or point of similarity.
在某种程度上或者特定相似度的联系
how can you visualize someting that’s difficult to understand?
如何使难以理解的事物更形象化?
Our lesson “Big Data” is a great example
我们”大数据”的课程就是个好例子
of a situation where visual metaphors
它展示了视觉比喻
played a huge role in explaining the concept.
在解释概念方面起到的重要作用
What is Big Data in the first place?
首先 什么是”大数据”呢?
Good question!
这个问题问的非常好
Big Data is a huge amount of digital information
大数据是全球日常产生的
produced worldwide on a daily basis,
数量庞大的数据信息
challenging us to find solutions for storing, analyzing,
它要我们去挑战如何储存 分析
and also imagining it visually.
以及用视觉化方式来想象它
Quite an elusive concept!
这的确是非常难以理解的概念
How should we depict this?
我们应该怎样描述这些内容呢?
First:examine the words of the script and see if any imagery comes to mind.
首先 仔细检查脚本中的言语 看是否能引发大脑进行想象
Let’s take a look at our “Big Data” script.
让我们来看一下”大数据”的脚本
We start with smaller computer servers
我们以能产生数据
that branch out into bigger networks
从而扩张成更大范围网络的
to produce data,
小型网络服务开始
then even bigger networks
然后是有更大覆盖范围的网络
and production of even more data.
并产生出更多的数据
You see where we’re going with this —
你看我们是如何做的
an object growing and branching out in many directions
一个物体朝着四面八方扩张生长
and producing something as a result?
结果生产出一些其他的东西
Does that remind you of something?
这有没有让你联想起一些东西?
Just like those computer networks,
就像是这些电脑网络一样
a tree grows and branches out
一棵树生长 枝干分叉
to produce more leaves each year.
每年都会长出更多的叶子
And every year, just as the data accumulates
就像是每年积累下来的数据一样
and faces us with a challenge
让我们面临着各种各样
to find storage solutions,
寻找储存信息的解决办法的挑战
it gets harder to collect those piles of leaves
当树叶从树上掉落下来的时候
when they fall off the tree.
要收集起散落一地的树叶就更难了
Aha! There’s our visual metaphor!
啊哈!这就是我们的视觉比喻
Next:develop visual style and design characters/environments
其次 构建视觉风格并设计人物角色/环境
Okay, so we have the script,
好的 所以我们要有脚本
audio,
录音
and a visual metaphor.
和视觉比喻
The next step in visual development
视觉发展的第二步
is to design the characters
就是人物角色和一定情景下
and environments of the animation.
动画形象的设计
To do so, we think
这样的话 我们要思考出
of an appropriate and appealing style
一个既恰当又具有吸引力的风格
to illustrate the ideas
来进行概念的阐述
and help the viewer better understand
并帮助观众们更好的理解
what they’re hearing.
他们听到的东西
Let’s go back to the script
让我们回到脚本中去
and see if we can find any clues there.
看看我们从中是否能找到一些线索
Our story starts in the 1960s
我们的故事开始于六十年代
when the first computer networks were built.
第一个电脑网络被建立起来的时候
This decade will serve as a good point
数十年来的网络服务一直进行的很好
to make the stylistic choice for our animation
为动画的绘制创造出了可供选择的风格
as it will allow us to refer to artwork
从而使得我们能够参考
from that era.
来自那个时代的插图
You may want to start
你或许想通过
by looking at some art books
翻阅来自那个时代的
(design, illustrations, cartoons, etc.)
(设计 插画 卡通 等)
from that era
艺术类的书籍开始
and find a style that may our own purpose.
来发现满足我们自身需求的风格
Look closely,
仔细观察
study the material,
研究这些材料
and try to understand the choices
并且试图理解当时的艺术家们
artists of that time made and why.
为什么要做出这样的选择
For example, the 1960s minimalist animation style
举个例子 六十年代的极简动画风格
was a significant departure
是在当时的动画电影界
from the cinematic realism
流行已久的
that was popular in animated films at the time.
纪实电影风格的分水岭
The choice to use limited animation techniques
选择使用有限的动画技术
was originally made for budgetary reasons,
最初是由于预算的原因
but it became a signature style
但它却成为了影响未来
that influenced many future generations of animators.
几代动画家的标志性的风格
In this stylistic approach,
在这种风格的处理方法中
the simplified characters,
简单的人物角色形象
flat backgrounds,
扁平的背景
and angular shapes come together
和棱角分明的形状组合在一起
to create new interpretations of reality,
创造出了一种新的解释现实的方式
which also sounds like a good place
这听起来也像是我们
to begin visualizing our own Big Data.
开始描述”大数据”的很好的起点
So why are visual/graphic elements so important?
那么 视觉或图表元素为什么这么重要呢?
Well, let’s try an experiment.
好 让我们做个实验
“In the 1980s islands of similar networks
八十年代 用着不同的方言
speaking different dialects
但接入同一网络的电脑群
sprung up all over Europe and the States,
散落遍及欧洲和美国
making remote access possible but tortuous.”
远程沟通虽然可能 但非常不便
Is this better?
是不是这样更好?
“In the 1980s islands of similar networks
八十年代 用着不同的方言
speaking different dialects
但接入同一网络的电脑群
sprung up all over Europe and the States,
散落遍及欧洲和美国
making remote access possible but tortuous.
远程沟通虽然可能 但非常不便
To make it easy for our physicists across the world
为了让世界各地物理学家们更方便的
to access the ever-expanding Big Data
访问存储在CERN中
stored at CERN without traveling,
不断膨胀的大数据
the networks needed to be talking
这时候网络就需要使用
with the same language.”
同一种语言
As you probably observed,
正如你可能观察到的
graphic representations are a great way
用图形表示是一种很好的
to capture the interest of your audience.
能够引起观众的兴趣的表示方式
By depicting what you want to present and explain
用鲜明且让人印象深刻的具体形象
with strong, memorable visuals,
来描绘你想介绍和解释的东西
you can communicate your idea more effectively.
可以更有效的表达自己的思想
So, now, challenge yourself.
所以 现在 自我挑战一下
Think of an abstract concept
思索一个不能用简单语言
that cannot be explained with simple words.
表达出来的抽象概念
Go ahead and try your hand
紧接着用它来练练手
at visually developing that idea.
以具象化的方式重组之前的概念

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视频概述

如何让复杂抽象的概念变得简单易懂?发挥你的想象力,就能让这些复杂的内容变得生动形象起来。

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翻译译者

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视频来源

https://www.youtube.com/watch?v=P50NcJLSJJY

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