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设计中的心理学

LEVEL 100 GRAPHIC DESIGNS Using Psychology?

today learn how to use psychology to make better and more relevant graphic designs
今天我们来学习怎样运用心理学来做出更好更切题的平面设计
psychology actually has a very crucial role within graphic design
事实上心理学在平面设计中有着重要作用
and today learn how and why
今天我们就来了解一下
每周平面设计内容
品质教程
今天开始 设计未来
顿悟图像
so when designing
我们设计时
sometimes we want our audiences eyes and their attention to be drawn to certain spots or areas
有时希望把观众的视线拉到某些点或部位
this can be categorized as the von restorff effect
也就是所谓的冯·雷斯托夫效应
it can be achieved by using a bold color that stands out
这可以通过使用鲜明的亮色
a different sized object or even a stark typeface
或不同尺寸 或者醒目的字体
now if you create an object that is different than other ones around it
如果你做了一个和周围不一样的物体
you will have more of a chance of being easily remembered by the viewer
它就更容易被记住
it’s going to be distinguished
它看起来很不一样
because it stands outside of a set consisting of multiple similar objects
因为它从周围那一堆相似体中凸显出来
then you can make your design stand out
用一点点颜色就能让你的设计很出色
or make a brand theme memorable with just a little bit of use of color
或者让品牌的主题深入人心
using color in little amounts on a single colored page
在素色的页面上用一点点颜色
is a great way to use the von restorff effect
是冯·雷斯托夫效应的一个好例子
so also you can use this on key or vital bits of information that you want to convey
这同样可以用在你想表达的关键点或重要段落
and also in areas that are going to create interest for the viewer
以及那些能引发观众兴趣的地方
now Hicks law states that
席克定律说
the more options a person is presented with
一个人的选择越多
the more energy it takes them to make a decision
他做决定时消耗的精力越多
when a user is presented with plenty of options
当用户面临大量选择时
say on a website design with buttons and navigations and multiple panels
比如说网页上有大量按钮 导航栏和版块
the chances of them taking the next logical step
他们进入下一步的可能性
ie making a purchase on the website becomes less and less
比方说下单的可能性就会变小
so as a result
因此
keep your graphic elements to a minimum
把设计元素减至最少
this of course isn’t just for website design
不仅适用于网页设计
any graphic design should apply Hicks logo as possible
任何平面设计都应该遵循席克定律
now you might know that I’ve mentioned many times on this channel
我已多次在这个频道上提到过
that less is a fact more and a minimal design is king
少即是多 最简设计是王道
Hicks law is just one reason why less is more
席克定律只是少即是多的理由之一
and just remember to not overcrowd your viewers with too many visual stimuli
切记 不要给观众过多的视觉刺激
so I have an entire video on the color theory
我做过整套有关色彩理论的视频
so I’m not gonna cover that today
在此就不赘述了
but we are however going to look at shapes and the use of psychology in design
我们来看看图形和心理学在设计中的运用
now firstly circles ovals and ellipses have a positive emotional message
首先 圆形 卵形和椭圆表达积极情绪
that can be attached to community friendship love and relationships as well as unity
它们与群体友谊 爱 关系 以及团结有关
so for example take a look at the Olympics logo
以奥运会标志为例
this shows how all nations come together for one single event
它显示了所有国家如何为了一个事件走到一起
and uniting as one entity
并团结成一个整体
this design would look very different if it was made up of triangles
若用了三角形 情况就大为不同了
so squares and triangles can suggest stability, balance, strength,
正方形和三角形代表稳定 平衡 力量
professionalism, efficiency, power, and masculinity
专业 效率 权力 男子气
the use of vertical and horizontal lines creates a perfect balance for demonstrating reliability
而竖线和水平线则表现出完美的平衡和可靠性
triangles do suggest energy and also danger
三角形象征了能量和危险
as this is associated with diagonal lines
因为它由斜线组成
but in a simple solid structure
却有着最单纯稳固的结构
the BBC logo is intended to convey a sense of confidence within the brand
BBC标志旨在传达一种品牌自信
the solid square is a powerful shape that suggests strength
实心方块是个强有力的图形 代表力量
also keep in mind that vertical lines are masculine
请记住竖线代表着刚毅
and also can look near aggression
甚至有种攻击性
but horizontal lines can not, it suggests a calm kind of feeling as well as tranquility
相反 水平线代表了沉稳冷静
now these are some of the things that you want to keep in mind when regarding shapes for your next designs
这些就是大家应记住的在设计中使用图形的一些要点
so in design
设计时
we need visual and verbal information to be digested and easily remembered
要让视觉和语言信息能够被理解并轻松记住
this means illustrating ideas as much as possible
在你用言语阐述观点时
while still using verbal messages to fully explain ideas
尽量多用图解来充分解释
now to fully grasp a concept
要充分掌握一个概念
it’s necessary to pair the visual information with written information
图文结合是有必要的
the dual coding is what helps the reader truly understand the concept
图文结合非常重要
as the marriage of textual and visual content is essential
双编码能帮助读者真正理解你想传达的信息
especially on text-heavy designs
尤其在多文字的设计中
so when you’re next designing something
下次做设计时
think about the message that you want to convey
想好要传达的信息
and how you can do that easily both with text and imagery in perfect combination
如何完美结合图文来轻松表达
people tend to scan online material as opposed to reading every word
人们更喜欢粗略浏览网页而不是读每一个字
when reading a website or a piece of design
当浏览网页或设计作品时
people tend to follow an F kind of shape
人们倾向于“F”型浏览
so going from the headline to the first line of the leading paragraph and then so on
即从标题到首段的第一行 以此类推
if the content catches their attention
如果内容引起了他们的关注
they may pause and read carefully
他们可能会停下来仔细读
but as a rule of thumb
但根据经验法则
you have about seven seconds to grab their attention as a graphic designer
设计师只有7秒钟来吸引他们的注意
when placing very stiff elements on your webpage or marketing material
当你要在网页或市场栏放重要内容时
follow these rules
请遵循这些法则
again this rule can be applied to static print design
同样 这些法则也适合印刷设计
not just website design
而不仅仅是网页设计
you want to try and guide your viewers around the design in a fluid manner
如果你希望用户能很流畅地浏览你的设计
especially we have a text-heavy design
尤其是多文字的版面
so think about utilizing headlines and sub headers and also
考虑使用标题和副标题
bullet points to improve scan ability
以及列表项 来增加可读性
now I do plan to make more detailed videos on each of these points
我计划针对这些要点做更详细的视频
so for example the entire video on the Hicks’s law
比如说有关席克定律的整集视频
so let me know if you think that’s going to be useful
请告诉我你是否觉得这有用
down the comments of below
点击下方进行评论
psychology is actually very important
心理学真的相当重要
to engage your designs and your message to the viewer
它能将你的设计和想法传达给观众
so expect more of this kind of content to come on my channel
想要了解更多此类内容 请关注我的频道
like and share my content on social media and
如果喜欢 可以在社交媒体分享视频
of course have a great day until next time
祝你愉快 我们下次见
design your future today
今天开始 设计未来

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设计中用什么图形,色彩,数量,心理学来告诉你

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视频来源

https://www.youtube.com/watch?v=BwrlR2mjgmI

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