So what to talk about?
Hmm I know, let’stalk about Facebook.
By now most of you
have heard about the data breach, which by the way,
Facebook said it wasn’t a breach.
There are only three things toremember in a crisis: one:
acknowledge the issue.
So far Facebook refuses to acknowledge the issue. Two:
the top guy or gal has to take responsibility.
It appears that both Sheryl Sandberg and Mark
Zuckerberg have retreated to the caves of Kandahar,
as Sheryl Sandberg is writing a book entitled Lean Out:
Leadership and How to Avoid It When It Matters Most.
And finally three: overcorrect.
The role model here is Tylenol
that cleared the shelves of every bottle
regardless of the cost to shareholder value.
Thus far Facebook has refused to do anything
that might endanger earnings or shareholder value.
And where is the board here?
DonaldGraham is on the board.
You know the Washington Post where democracy dies in the dark?
Well Mr. Graham, democracy is dying in the full light of day here.
Where the hell is the board of directors?
This is the perfect storm of bad thingsfor our commonwealth.
The company clearly has no intention
of doing anything substantive to change what has gone on here.
Where the most innovative act of 2016 was the Russians
taking a Trojan horse that we paid for, the
most innovative thing in the world, Facebook,
and detonating it in our own face. Washington,
will they step in?
Absolutely not with the White House,
the House and the Senate controlled by Republicans
and Republicans being that party of Trump
and Trump perceiving the weaponization of this platform and Cambridge Analytica
as good for him.
There will be absolutely nothing resembling leadership or action other
than sanctimonious indignance coming out of DC.
Where might we see some progress?
A red state attorney general who sees the fastest blue
line path from the AG’s house to the governor
‘s mansion by making a populist argument against Facebook.
Where we’re most likely to seereal change here?
Brussels Europe registers a fraction of the upside with
with all of the downside.
They are about to go gangster on Facebook.
What about consumers? Deinstall Facebook is not trending.
Consumers talk a big game
but at the end of the day they want that little black dress for $ 9.99
or they want to share their fabulous lives
with their friends on their Instagram feeds.
Don’t expect anything from the consumerhere. And what about advertisers?
Advertisers don’t have the option.
Thisis a duopoly they cannot disarm unilaterally.
P & G, Unilever,
Ford would love to come out against Facebook and stop advertising
as they’re good people with a lot of veterans serving in their company.
However they’re not going todisarm unilaterally.
If they were to announce in their earnings that their e-commerce sales have slowed
because they refuse to advertise on Facebook
they would be commended
for taking a stand and their stock price would decline dramatically.
This is the danger of power corrupting companies.
When we allow two companies to control two-thirds
of all digital marketing,
that is the duopoly of Facebook and Google,
we end up in a situation where monopoly abuse is rampant.
The only solution is they need to be broken up.
如果把脸书分为脸书 Instagram WhatsApp Messenger这几个软件呢？
What would happen if Facebook was Facebook, Instagram, WhatsApp andMessenger?
One of the companies would decide
as an independent company serving its own shareholders
that a pretty decent value proposition to advertisers would be
to say we’ve put in place the security measures and safeguards
such that we can’t be weaponized by a foreign government.
换句话说 我们对美国还不错 和我们一起做广告吧
In other words, we are not bad for America, advertise with us.
That sounds like a pretty decent line to get advertisers.
Unfortunately neither Google nor Facebook needs to make that assurance
because advertisers have no choice.
So it’s easy to complain.
What should Facebook do?
Facebook should enter into a contractwith America: one:
第一 他们将会迅速停止所有政治性广告 直到他们想出怎样保卫政党广告
they will stop all political advertising immediately until they figure out how to safeguard political ads. Two:
第二 他们应该迅速停止儿童社交软件Messenger Kids
they should immediately shut down Kids Messenger
until they have more research,peer-reviewed academic research,
on the impact on the developing brain of social media. Three:
they should separate the chairman and CEO roles
and appoint a chairman that stakeholders are assured and trust,
understand the tension betweencivic responsibility and shareholder value.
So some predictions.
What will come from Washington? Nothing.
What will come from Facebook?Delay and obfuscation.
What will come from advertisers? An inability to disarm unilaterally.
What will come from consumers? Absolutely nothing.
Democracy is dying one like at a time here
in the full light of day.
Facebook employees, you are complicit.
We’ll see you next week.
So it’s 24 hours later and Mr. Zuckerberg addressed the issue
and from a shareholder and communication standpoint, I thought he was really strong.
He managed to say I’m sorry several
times which is important to take responsibility for the issue
and then outlined a series of steps which created the appearance
that they’re actually doing something.
However any real forensic analysis
of what they’re actually doing is going to show that they are doing absolutely nothing. Mr.
Zuckerberg has effectively shown up to a fire
of his own making with a squirt gun.
“Hey it’s not our fault the nanny was smoking pot while we weren’t home.”
是的 这是你的错误 你们没有做任何真正意义的事情
Yeah it’s your fault and you’re not really doing anything. Mr.
Zuckerberg, this isn’t a monster out of your control.
It is a monster but you have control.
This is your responsibility.