in this video I’m going to cover a simple technique
that will make you the most impressive candidate a hiring manager has met.
Warning: this tip is not for lazy job hunters.
hi I’m Ian Jenkins from jobhuntingsecrets.com.
Let’s talk about what you’re going to do to get ready for your interview
and how you’re going to stand out from the other candidates.
now you’re probably planning on dressing well, polishing your resume
and then practicing your answers to typical interview questions but what’s wrong with this picture
what do you think your competitors for the same job are doing?
优化他们的简历 以及练习面试回答 对吧？
dressing well, polishing their resume and practicing their interview answers right?
so then what’s your biggestdifferentiator? in other words,
how are you going to stand out from the other candidates?
that one of the biggest opportunities to win over the interviewer
is not by focusing on your what,
which is your resume, your interview answers,
but instead focus on your how
how do you come across in an interview
with about two-thirds of your communication being body language
there’s a huge opportunity to make some small tweaks
that can yield some really impressive results in terms of winning the job offer
so let me take you back to the first time that experience is winning approach in action
很奇怪 它不是在一个面试场合 是在一个销售市场
oddly enough it was not in an interview situation. It was in a sales pitch
where a sales trainer was trying to sell me on membership to his sales training program
now at the time I was entertaining many different offers from several training companies
and the thing is that they all offered nearly the exact same what
well-dressed sales take two trainers give me covering the usual topics like
objection handling, cold-calling and proposal writing.
they all had these really nice glossy brochures and some very fancy powerpoints
their product, there what was largely similar. but then came Steve,
Steve was dressed like all the other salesmen
but he didn’t have a computer. He didn’t even have a brochure with him
Now in the first couple of minutes I was thinking: you had me at hello
now in his hand was a stack of about eight business cards
and they’re all wrapped in a rubber band and after a little introduction
I remember he laid out the cards in front of me
每张卡片有一个销售训练主题 比如异议处理 意外访问和时间管理
each card had a sales training topic, like objection handling, cold-calling and time management
and there were eight topics laid out there in front of me and
that’s where the magic happened. that’s when he asked me
which of these three was the most important to me and my sales team
I quickly picked out the three that were most important and then
he swept the others to the side and that’s when he asked me why I
chose those three
and what would success look like if he could help me improve these three areas in my sales team
now what end up happening is we had a business conversation
and not a sales pitch
so you’re thinking how does this relate to your upcoming interview
how many times have you ever felt that the interviewer so defensed you in
to the typical standard interview questions
what if you turn the interview into a business conversation
关于你能如何帮助这个团队 这个部门 这个机构达到它的目标
around how you would help the team, the department, the organization, reach its goals
How? Well, in the interview you could shift the conversation
by showing them six different ideas on how you can help the company
And then ask the hiring manager topick which one or two or three are the most important to them
And then start a conversation around how you can help them achieve that goal
Do you see how this is different than the typical interview?
You see this approach moves you from interviewing from your heels to interviewing on your toes.
And the reason why this works so well is that
you’re tuned into the same radio station that your hiring manager is tuned into.
It’s called WIIFM. It stands for “what’s in it for me”.
It’s what we’re all thinking including you right now as you watch this video.
now from experience I can say
it’s surprisingly rare to find a candidate
who can bridge their experience with the goals of the company within an interview.
Why? Go to create these idea cards requires a bit of initiative and research
something that most of your competitors just aren’t prepared to do
So to stand out from other candidates and to really impress your manager,
prepare a few ideas on how you help them reach their business goals.
Why? Because there’s nothing better than being on the same radio station as your potential boss.
while the other candidates are a completely different wavelengths
Now I hope you found this video helpful as you prepare for your interview
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and if you want more free tips and techniques to help you land up to six interviews a week
click on the link in the description.
Thanks so much for watching.