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微软在开放式设计上下了大赌注 – 译学馆
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微软在开放式设计上下了大赌注

Inside Microsoft’s big bet on open design

微软正在经历一种
Microsoft is changing in a way that might
从外界来看可能不是很明显的改变
not be super obvious from the outside.
但微软这次巨大的转变
But this huge company shift will impact
确实会影响他们产品今后的样貌
exactly how their productswill look like in the future.
我最近参观了微软的总部
I visited Microsoft’sheadquarters recently
去了解这家公司的开放设计
to learn about what thecompany calls open design.
这种方式基本上就是指微软会同时制作硬件和软件
It’s basically a way for Microsoft to build hardware and software together.
让你感觉这是由一家公司制作的
in a way that makes it feel like it was built by one company.
在我们更加深入了解其中的改变之前
Before we dive too deepinto some of these changes,
让我们看看为什么微软不得不谋求创新
let’s look why Microsofthad to try something new.
在过去的十年里 微软艰难地理解到
Over the last decade,Microsoft has learned
让多个小型团队各自独立工作
the hard way that havingsmall teams working
并不总能产生最好的成果
independently doesn’t alwaysproduce the best results.
每个人都在以自己的方式工作
Everyone was kind ofworking on their own,
构建了自己的领域
prototyping their own areas. And,
即使在最好的情况下 相互之间的沟通也就像是展示图片
at best, you were kind of showing pictures to each other.
这家公司已经经历了一系列的产品失败
The company has suffereda series of product flops
比如Kin, ultra mobile PCs 甚至是Windows8
like Kin, ultra mobilePCs, or even Windows 8.
这些产品大多数失败了
Most of these productsfailed because they were
因为它们要不是太过超前
either way too early
就是微软没有为他们提供完全的支持
or Microsoft just didn’t give them the full backing of the entire company.
让我们看看Courier tablet
Just look at the Courier tablet that,
在进行了几年的大肆宣传后 产品却没有发行
after years of hype, never launched.
甚至是Surface Mini也在发布的几周前被取消
Or even the Surface Mini that was canceled just weeks before its announcement.
微软公司正在改变他们开发和设计产品的方式
Microsoft is changing the way they develop and design products
因为如果不改变将会有更高的风险
because not changing is far riskier.
团队将会酝酿产品雏形
Teams would incubate products.
并尝试把这些产品自己制作出来
They would go to try to build sort of that product themselves.
并且为了能成功制作出产品
And to build a product, they would have
他们将不得不尝试制作完整的产品
to just try to build the entire product.
另一个大的推动力来自于对速度的要求
The other big motivation here is speed.
以前的做事方法意味着一个构想
The old way of doing thingsmeant an idea took years
要经历多年的准备才能上线
before it was even ready to launch.
回到以前我们上市软件的方式
Back when we used to ship software,
客服端软件每两到三年会发布一次
client software every two to three years,
我们不得不现在就得把两年后行业内会发生的事考虑进来
we had to imagine what wasgoing to happen two years
并作出一个正确的解决方案
from now in the industry andbe right about a solution.
而这确实很棘手 因为行业的发展保持着越来越快的速度
And that’s really tricky because the industry keeps moving faster and faster.
微软现在正在逐渐采用更灵活的方法
Microsoft has been moving to a more agile approach recently.
那就意味着软件每几周就会更新
And that means softwareupdates every few weeks,
而不是每隔几年发布一次大的更新
rather than a big, splashyrelease every couple of years.
这种灵活的方式工作意味着
Working in an agile waymeans creating something
先搭建出产品最简单的形式 然后在此基础上逐渐开发
in its simplest form andthen building on top of it.
就好比制作披萨
So think of a pizza.
你开始要先做饼底
You create the base to start with.
然后逐渐添加配料
Then you add toppings over time.
这样产品的价值会在整个项目完成前 更早体现出来
This means that the value is seen a lot sooner and before the whole project is finished.
这种新的开放式设计的理念
This new open design philosophy applies
在整个公司范围内会使用同一套规则
the same set of rulesacross the entire company.
它会提升实验和协作的优先级
It prioritizes experimentationand collaboration,
以此帮助员工分担工作量
which helps employees share the workload.
一些为了一个产品做出的设计
A design piece built for one product
应该能够很容易与其他设计融合
should be easilyincorporated into another.
不是每个产品都需要自己的搜索框和对话框 相反
Every product doesn’t need its own search box or chat bubble. Instead,
把这些设计想象成配料
think of thesedesigns like toppings.
他们可以被集中和重复利用
They’re centralized and just reused.
内部分享仅仅是谜题的一部分
Sharing internally is onlyone part of the puzzle.
微软也包含开放源码
Microsoft is also embracing open source
整个公司都是如此
far more across the company.
微软已经花了75亿美元
Microsoft has even spent$7.5 billion
来获得GitHub和允许它自己的
to acquire GitHub and allow its own
开发商更亲近的去分享和合作
developers to share andcollaborate even closer.
我不知道我们为每个产品编写的代码的百分比
I don’t know what percentage of our code we write per product,
但是一个应用团队现在可以
but one app team can take all
使用所有Azure堆栈
of the Azure Stack now
而没有必要编写整个服务
and not have to write that entire service.
每个团队不必编写全部的代码
Each team doesn’t have to write 100 percent of the code,
也不再是这样
and they’re not anymore.
这是朝开放工作的成功的转变
That’s a shift toward thesuccess of working in the open.
对一个像微软一样大的公司来说
For a company as big
这听起来是一个长期严峻的挑战
as Microsoft this all sounds like a multiyear challenge,
而且不能保证这一定会成功
and there’s no guaranteethis will even be successful.
事实上 微软在之前有尝试将产品结盟
In fact, Microsoft has triedto align its products before.
Windows Phone适配了一堆不同的微软产品
Windows Phone pulled in a bunch of different teams
并努力在移动端取得成果
at Microsoft to try and win at mobile.
这是一个早期的例子 说明公司如何
And it was an earlyexample of how the company
紧密结合硬件和软件
could tightly combinehardware and software.
相比于现在 同样的协作过程
Compared to now, thissame collaborative process
正在应用于微软的所有产品
is being applied to allof Microsoft’s products.
我们在哪学习 至少在手机上是
Where we learn, atleast on phone, is that,
“ 嘿 为了有个好的设计体系
“ Hey, to have a great design system,
它不能只为一个产品服务。” 它就像
it can not just be for one product. ” It’s like,
你怎样才能把这个规模扩大到
how do you actually scale that to hundreds
上百个服务于数百万客户的产品呢
of products serving millions of customers,
有时也许是数十亿客户呢 ?
in some ways billions of customers?
微软在这方面最大的动力
Microsoft’s big drivehere
是与它创造的产品一起变得更机敏并且更迅速
is being far more agile and speedy with the products it creates.
我们已经目睹谷歌推动了浏览器和安卓快速改变
We’ve seen Google push rapidchange with Chrome and Android.
但并没有很多其他的公司和微软一样大
But there’s not many othercompanies as big as Microsoft
已经过渡到完全敏捷的状态 Spotify
that have transitioned toa fully agile approach. Spotify,
Atlassian和脸书是一些很好的例子
Atlassian, andFacebook are some good examples
它们在迅速地推动软件的发展
of companies that are rapidlypushing software development.
这有一些很早的例子
That said, there are some early examples
表明微软正在正确的轨道上
showing that Microsoftis on the right path,
像Office软件或是网页中的图标每月更新
like monthly updates toOffice or icons in webpages
与微软的所有软件产品都非常相似
across Microsoft’s software products all looking very similar.
公司称它为流畅的设计
The company calls this fluent design.
它是一种非常微妙的操作 融合了运动和模糊效果
It’s a pretty subtle approachwith motion and blur effects
设计用于在任何设备上进行放缩
that are designed to scale across any device.
微软甚至用像卡通一样的人
There’s even cartoon-likepeople that Microsoft’s using
覆盖其所有相似的在线服务
across its online services that all look very similar.
在将来 Office ,Skype和Xbox
In the future, Office,Skype, Surface, and Xbox
都可以分享相同软件设计
could all share the same software design.
现在的挑战是从微软的10万多职员
The challenge now is totake ideas from Microsoft’s
那里获得想法 然后创建一种设计
100,000-plus employeesand then create a design
使之与数十亿人
that will scale and feelscoherent to the billion people
使用Office和Windows产品的人保持一致
that are using productslike Office and Windows.
如果这个开放设计无法确实起效
If this open designdoesn’t really work out,
我们可以看看计算机硬件和软件
we could be looking at hardware and software
它们已经设计得很好 但这让我们想起可以做的一切 好了
that’s been well-designed but that just reminds us of what could have been. Okay,
感谢收看
thanks for watching.
我们最近也做了二代Surface Hub的评测视频
We also did a SurfaceHub 2 hands-on recently.
你可以登录YouTube.com/theverge 进入我们的频道查看
You can check that outon our YouTube channel at youtube.com/theverge.
关于微软的所有产品信息都可以登录theverge.com观看
And for everything elseMicrosoft, theverge.com

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视频概述

主要讲微软的发展和其他电子产品的发展路程

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视频来源

https://www.youtube.com/watch?v=pWt8BTpuuA4

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