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Welcome to the Tom Ferry Show.
欢迎收看Tom Ferry秀 我是Tom Ferry
Welcome to the Tom Ferry Show. I’m Tom Ferry.
It’s episode two. And today we are talking about innovation and creativity.
So we know innovation is basically something new or different.
Right? It’s the creation of something new.
Mike Vance 我心目中的英雄 我的导师 但他于去年9月离世 我曾有意写过他的一生
Mike Vance, my hero, my mentor, I wrote him about him in life by design , passed away last September.
如果你不清楚Mike Vance这个名字 请在今天去谷歌一下
If you don’t know the name Mike Vance, please Google him today.
他是Walt Disney的得力助手 在生命的最后八九年中负责理念和人才开发
He was Walt Disney’s right-hand guy, in charge of ideas and people development for the last 8 or 9 years all his life.
He left there after Walt passed away.
He launched the Disneyworld. He was the first dean of the Disney University.
Walt Disney called him “The most creative man in North America”.
When I hired Mike to work with me as my personal coach, I was in a reinvention mode.
And he said: “Tom, creativity simply is the rearranging of the old in a new way.”
So we need to look back at it. What were the trends? What was hot? What was working? What’s not working?
And how do we make it better? How do we make it more relevant?
That’s the ability to be creative today.
And as I sit here, honoring my mentor,
我觉得……这真不可思议 我在谈论这些时几乎热泪盈眶 因为他就是那些我们生命中
I get..It’s weird. I get like teary-eyed when I kind of talk about it because he is just one of those people that we know in our lives
that just made such a significant impact on who I am.
And I know you have people like that in your life too.
所以 我大声呼喊你 Mike
So big shout-out to you Mike.
What we need to do is that we gotta be more creative.
We gotta innovative.You want to step away or separate yourself in the competition,
事实上 有时 当你和我都认识房产商的时候
The reality is you and I both know real estate agents at times,
could almost look like one of a many fish inside a giant bowl.
So, how do we stand out？how do we separate ourselves？
How do we become the agent of choice in our marketplace？
So, with that thought in mind,
I believe we need to spend time every week innovating and being creative.
没错 一周一次的创作会议 一周一次的革新会议
That’s right. A weekly creative session, a weekly innovative session
where you are really looking at how to make it better？
所以 我思索起来 我们需要建立一个“如何做更好”的提示板
So it got me thinking. We need to create a “How do we make it better” board.
那么 如果我问你 你想给哪些业务领域带来影响？
So if I ask you what are the areas in your business that you want to have an impact on？
what are the areas of your business that you want to improve efficiency？
Increase results？make it better, have it be a better client experience.
if I ask you what are the areas of your business that you want to have an impact on？
你可能会说主要跟进 你可能会说数据库 比如获得数据库权利
You might say lead follow-up, you might say my database, like really getting my database right.
你可能会说电子商场 地理农场 上市前的程序
You might say e-mail marketing, my geographical farm, my pre-listing process,
my actual listing presentation.
You know sales edge program we are doing now “sold out the first one by the way,
恭喜 爱你的团队 干得好
congratulations, love your team, good job.”
At that program, we talk about the listing presentation and I say,
“瞧 你应该完成你的上市目标 别人都该像你一样”
“Look, you should finish your listing presentation and people should be like this.”
That was awesome！
If people are blown away by your presentation,
那么你竞争获胜 能够上市成功的机遇 就如同在棒球比赛中九局的满垒后那样胜券在握
your opportunity in the bottom of the ninth with the bases loaded. to win the game, to win the listing,
if they are not blown away,
I’d say that’s an area of improvement.
and you need to ask up how could we do it better？And every week you said,
what’s one change I can make？what’s one little thing I can do to improve the experience of the customer？
你知道要让他们说“是”变得简单 自然 更加自主
You know to have them say yes easy, natual, more automatic.
more of a “no-brainer”.
What would I do？So again, you are gonna get some ideas next to these.
And every week that idea lists could just continue to grow, now remember,
Ideas are meaningless unless you convert it into a project.
但是你可能完成不了以上全部 好吧 这是我想要的
But you’re probably not gonna do them all. That’s OK. Here is what I want.
I want weekly creative time, weekly innovation,
where you’re looking at your business, the areas that you most want to impact.
And you are deciding how can I do it better.
And then by tracking all the best ideas,
You are going to begin to do what Mike Vance taught me which is,
hey, this idea and that idea actually combine, create a really sexy new project that can really serve more clients,
can help more customers, can improve efficiency
can create higher profits, can create more sales.
And that’s what this show is all about.
最后 Tom Ferry Show 请给我的Twitter点赞 我将非常感激
So #TomFerryShow, give me a little love on twitter I’d certainly appreciate it.
Also, give me lots of feedback
我想知道你们喜欢什么 不喜欢什么 这是全新的一期
I wanna know what do you like, what do you not like. It’s all brand new.
I’m not attached to anything. Tell me what you’re thinking about.
就当帮我个忙 我已经下载了 对吧?我连接下方信息栏 对吗 Eddy?然后会有一个小链接
Do me a favor though.I downloaded all, right？ I linked up down below. Right, Eddy？There will be a little link,
of like a simple 8.5 by 11 word doc that shows you this.
But understand, this needs (to) be up and visual, needs to be big.
我对这个很狂热的 要是你在我的办公室里的话 你就会懂的
I’m a big fan, like (if) you’re inside my office, I..you know
有300个梗概 并不是我写的 但是有人会在可擦写题板上写出
300 bones and I paint it, I didn’t actually paint it.But somebody painted it on my wall where it’s a dry eraseboard.
So you need to get these ideas up.
结合起来 直观表示 保持活力
Get them up, get them visual, keep them alive,
keep the innovation of the creativity of your business alive.
Up and visual, do it right away.
Remember always: your strategy matters and now more than ever your passion rules.
It’s episode two. I’m out.
嗨 我是Tom Ferry 非常感谢您来观看我的yotube节目
Hey, I’m Tom Ferry. Thanks so much for coming by my Youtube channel.
If we haven’t had a chance to connect, I highly recommend you subscribe.
You definitely want to subscribe.
This is where I’m publishing every single week new content, new ideas, new strategies
and ultimately staying ahead of the curve of your competition
that I strongly recommend you subscribe.
订阅吧 来吧 行动吧 订阅这个频道
Subscribe. Come on, do it, subscribe to this channel.
And I’ll keep sending you great content all the time.
Tom职场2 | 创新和创造力