Melissa, you are one of the best stories of how a company came to be.
Tell us how this company started?
那是我被解雇了 我不热爱当时那份工作 事实证明这样挺好
I was fired from my job. I wasn’t passionate about the work I was doing and I should,
so I went right to my brother’s office crying.
他说 别难过 这最好不过了
He said don’t worry it’s the best thing that had ever happened to you,
go home bake your cupcakes.
At the time, I had been known for my tie-dye cupcakes.
I bake them for everyone and anyone if it was your birthday.
And I loved you, I baked you my tie-dye cupcakes.
And I went home and I baked 250 cupcakes.
一共烤了四炉 有彩虹蛋糕 曲奇饼 花生奶油巧克力杯 和巧克力夹心饼干
Four batches: the tie-dye, cookie dough, peanut butter cups, and smores.
I sent them into work with my best friend’s little sister
who was interning at a PR firm.
The very next day, the owner of PR firm loved them
and put me in touch with her cater.
Her cater brought me in for a tasting
and within a week of losing my job
I was doing an event as Mellissa of baked by Mellissa
leading up to the event we created a website baked by Mellissa.com
You could go there and place an order for a hundred cupcakes or more to be delivered by me
using the subway from my little New York City apartment.
And that’s how we started Baked by Mellissa.
We have this unbelievable opportunity to open our very first retail store
of bite size if you will pick up window on spring street in SOHO.
And we have lines around the corner from opening weekend
That was our first retail location now we have 14
(Wow.) we ship our pruduct nation wide.
We do all of our baking in one backery
and distribute products fresh to all of our store locations
and we ship back of our backery as well.
Where we are today is a result of…
of hardwork, a lot of passion and
a team of like minded hardworking unbelievable people
So what do you want to say to the people out there who have a passion but they are not making a pay cheque
off of that passion yet. How do you do that?
It’s super important to be persistent
and continue to work towards your goals every single day.
Some days are going to be challenging
and those are the character building experiences
You must keep moving forward and take small steps everyday towards acheving your goals.
If you want to start a business and you also need to be making money then keep your day job.
It’s all about prioritising
and maybe it’s more important to work on your…
your new business then go out and be social.
There are sacrifices that are made when you’re starting your own business
Were there any personal sacrifices that you made like missing a friend’s birthday party
or not getting enough time for you personally that took some time to
balance out over the years?
I bake seventeen hours a day, seven days a week.
Um…for a very long period of time,
and I had these two very close friends
who were still my best friends today who would come to the kitchen
当我创作或制作蛋糕时 在我身后 对着我的后脑勺与我聊天
turn over when I create and just like talk to the back of my head while I baked.
It’s so important to strand yourself of people who love you and support you
and build you up when you not feeling your best self
because everyone has those days and those’re the people that you need to keep in your life.
而且 她们懂得你背后的付出 尤其是朋友圈展现的只是一面
And the people who know what’s going on behind the scenes when our social medias feeds look one way
and our lives are looking another…
It is… so true.
Would you wanna say to the person who just lost his or her job
and it’s really just not sure with the next step is going to be?
你很棒 只要有决心 任何事你都能做好
You are amazing and you can do anything you set your mind to.
If you are willing to prioritise work hard towards your goal you can acheive anything.
必须去想象你想成为的样子 充满自信 因为凡事皆有可能
You must embody the person you want to be and have self–confidence because anything is possible.
So tell us about your book.
My book is called cakes by Mellissa.
It takes you through my creative process and the goal of the book
is to get you to mix and match the different recipes
to creat flavor combinations or cakes in any different festival
based on what you and the people you love love to eat.
What is coming up next?
We just launched our Valentine’s Day collection
you could find it at the baked by Mellissa.com we ship our product nation wide.
It will make you and the people you love feel extra special this Valentine’s Day.
To learn more about Mellissa you can go right here
and don’t forget you can check out Mellissa in the December issue of Entrepreneur magazine.
To follow me, you can go on Facebook, Instagram, Pinterest, Twitter, Snabchat and Youtube.
We’ll see you next time.