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如何为您的活动撰写新闻稿 – 译学馆
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如何为您的活动撰写新闻稿

How to Write a Press Release for Your Event

如何写一篇事件新闻稿
How to Write a Press Release for Your Event.
遵循这个准则 你就能写出引人眼球的新闻稿啦
Follow this simple formula to get media coverage and attention.
你需要 一台联网的电脑 手机 传真机(可选)
You will need A computer with internet access A phone and a fax machine (optional) (optional).
第一步
Step 1.
写一个总结性的标题
Write a headline that sums up your event.
运用现在时态 加粗 易读的字体
Use the present tense and a bold, easy-to-read font.
如果你的消息是一手材料 或是最大的资源 亦或紧跟最近新闻进展
If your event represents a first or the largest of its kind, or ties in to recent news developments,
在报道开头部分务必强调刚才提出的那几点
make sure to highlight those facts by mentioning them near the top of your release.
第二步
Step 2.
接下来 用几段文字清晰准确地描述事件
Next, write a few paragraphs clearly and concisely explaining the event.
按新闻故事的结构进行组织 先介绍最重要的信息
Structure your release like a news story, reporting the most important information first.
注意面试的可能性和一些视觉时刻 比如相机所谓的“拍照行动”
Mention interview possibilities and visual moments — known as “photo-ops” — for cameras.
出现感叹号 过多形容词 副词
Exclamation points and too many adjectives and adverbs
都会降低文章可信度
can detract from your organization’s credibility
因为你过于热切了
by making you look overeager.
第三步
Step 3.
将内容压缩在一页 可在后续面谈中填充更多细节
Keep it to one page: You can convey more details in follow-up conversations.
在报道最后 居中对齐
At the end of the release, aligned center,
或者输入三个### 或数字30 左右各一个连字符
type three number signs, the number “30” with hyphens on either side,
或者“完”
or the word “ends.
别忘记引用领导或组织者说的朗朗上口的名言
Don’t forget to include catchy quote from an organizer or leader.
第四步
Step 4.
在页面顶头 用粗体输入报道日期
At the top of the page on either the left or right side in bold, write the date of the
发布单位名称 联系方式及其他基础信息
release, a list of contact names and numbers, and basic information like the date, time,
像事件案发时间 地点之类
and location of the event.
确保你公布的发布单位可以通过电话 邮件联系到
Make sure the contacts you list are available to answer calls and emails, and prepared to
并随时准备回答问题
respond to questions.
第五步
Step 5.
列出新闻媒体的联系方式 当地新闻媒体可能对报道的事件
Find contact information online for news outlets; local ones are more likely to take an interest
很感兴趣
in your event.
为增加反响 特定的报刊新闻板块 广播 电视节目
To increase response, target specific newspaper sections, radio and TV shows, and individual
记者等都会发表与你报道事件相关的文章
reporters that cover topics that pertain to your event.
第六步
Step 6.
通过邮件或传真将文章发给新闻媒体及其他目标单位
Email and fax your press release to the news outlets and other contacts you’re targeting.
务必在收件方铅印报纸之前发送
Send it in advance, depending on your contacts’ lead times,
并确保在事件发生当天发送
but make sure to distribute it on the day of the event, too.
第七步
Step 7.
当事件细节或结果有了新进展 另发新闻稿
Send another press release to the same contacts after the event detailing who showed up, and
给之前的单位
any results.
你知道吗?人称”现代公共关系之父” 的艾维·李
Did you know Ivy Lee, often called the first publicist,
早在1906年发布了世上第一篇新闻稿
issued the first press release in 1906
为美国无烟煤矿工人团体发声
on behalf of a group of American anthracite coal-mine operators.

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