ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

如何写一份有说服力的营销白皮书 – 译学馆
未登录,请登录后再发表信息
最新评论 (0)
播放视频

如何写一份有说服力的营销白皮书

How to Write a Persuasive Marketing White Paper

如何写一份有说服力的的市场白皮书
How to Write a Persuasive Marketing White Paper.
白皮书是用来让别人了解 并使之信服的工具
A white paper is meant to educate and persuade.
它提供答案并证明你就是他们需要的那个人
It provides answers and demonstrates that you are the one they need.
那么如何做到令人信服呢
Here’s how to be convincing.
你需要:研究 摘要 非正式语言 适当的细节 案例研究 条理清晰 影响 以及结论
You will need: Research, Abstract, Informal tone, Appropriate detail, Case studies, Clarity, Impact and Conclusion.
第一步
Step 1.
研究你所接触的公司 了解所要推荐的产品的特点
Research the company you approach and understand the features of the product you are recommending,
所要应对的受众 以及基于可靠数据得出的结果
the audience you are addressing, and the outcomes you can project based on reliable data.
白皮书可用来推售产品 解决问题 或者两者兼得
White papers can be used to sell a product, solve a problem, or both.
第二步
Step 2.
开始就在摘要中明确主题 将其定义为 技术简报
Define the subject in an abstract at the beginning, identifying it as a technology briefing, planning,
计划 实施方案 或应用指南 案例研究等等
implementation or application guide, case study, and so on.
让他们简短地知道这是否涉及商业影响 策略
Let them know in brief whether this concerns business implications, strategy, industry
行业趋势概况 或问题分析
trend overviews, or issue analyses.
第三步
Step 3.
采用非正式语气 但避免首字母缩略词和缩写词
Adopt an informal tone but try to avoid acronyms and abbreviations.
对其问题的影响及技术的深度表现出扎实的掌控力
Show a solid grasp of the impact of their problems and the depth of the technology that
他们很快就会发现(这样做)很有用
they will find immediately useful.
第四步
Step 4.
用两到三段简短的话来详细阐述问题
Strike a balance by being detailed enough to spell out the problem succinctly in two
以达到平衡
to three paragraphs.
建立解决方案 使人们免受
Build the solution without burdening people with technical detail that downplays or obfuscates
淡化或模糊真正的利益 之类技术细节的困扰
the genuine benefits.
传授告知 不使用行话 行话会疏远那些
Educate and inform, without using geek-speak, which may alienate some who only want things
只希望事情被简单讲清楚的人
spelled out simply.
第五步
Step 5.
提供可实施的案例研究 这些研究在实际情况下可得出有益的 可衡量的结果
Provide case studies of implementations in the real world that found beneficial and measurable results.
建立可行性 确保它们与你正接触的客户
To establish credibility, make sure they pertain to the situation and possibilities for the
的情况有关
client you are approaching.
第六步
Step 6.
根据清晰度 简洁性 影响力来做出调整
Revise for clarity, conciseness, and impact.
表现出对顾客时间安排与需求上的尊重
Show respect for the customer’s time and needs.
第七步
Step 7.
用简短的概要总结这份白皮书 重申为什么你的产品或你的解决方案
Conclude the white paper with a summary, restating why the product or your solution to a problem
是最明智的选择
is the wisest choice.
你知道吗 Jay Conrad Levinson被誉为非传统营销风格的
Did you know Jay Conrad Levinson is credited with being the father of the unconventional
“游击营销”之父
style of marketing known as guerrilla marketing.

发表评论

译制信息
视频概述

如何写一份有说服力的营销白皮书? 7个步骤教你搞定

听录译者

收集自网络

翻译译者

Sharon

审核员

审核团V

视频来源

https://www.youtube.com/watch?v=hG23qdmT5Pw

相关推荐