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如何准备出一份完美的演讲稿

How to write a perfect speech | BBC Ideas

如何写一份精彩的演讲稿
The secret behind any great speech… it all begins with the speaker,
任何精彩演讲背后的秘密 嗯 这都始于演讲者
having somebody who has that world view,
让人们了解他们的世界观
who knows what they want to say,
知道他们想说什么
who knows what story they want to tell.
知道他们想讲的是什么故事
That’s critical, a speechwriter can come up with something on their own,
重要的是 尽管撰稿人能提出自己的想法
but it really needs to be a collaborative process
但实际上这是一个需要和演讲者
with the person who’s speaking.
合作的过程
讲故事
We approach any speech
我们准备任何演讲
by asking yourself what story do we want to tell.
是通过问自己我们想讲什么故事
We try to come up with a headline for the speech first,
首先 我们要为演讲想一个大标题
whether it’s one, two or three sentences,
不管它是一句话两句话 或是三句话
because that’s what you have to hang everything on
因为那是你想表达的所有内容
otherwise it won’t hold together.
否则所有的内容将无法联系起来
Tonight, I want to talk about what kind of future we’re going to have
今晚 我想谈谈关于我们将拥有什么样的未来
and what kind of a nation we are going to be.
以及我们将成为什么样的国家
演讲的立意比当前现实更宏观
One thing all great speeches have in common
所有精彩的演讲都有一个共同点
is that they’re bigger than the place,
就是他们有更大的格局
they say something bigger than the moment.
他们会说一些比当前时刻更宏观的东西
Something like Lincoln’s Gettysburg Address,
就像林肯的《葛底斯堡演说》
he said it wasn’t just to consecrate the ground
他说 这不只是神化了这片
where soldiers gave their lives,
士兵们奉献生命的土地
it was to dedicate ourselves
还要致力于
to making sure that a nation conceived in liberty could endure.
确保一个孕育着自由的民族能够长存
So any great speech has to speak to something bigger
因此 任何精彩的演讲都必须说一些更宏观的东西
than that particular moment,
相较于特殊时刻
you have to look beyond the headline you’re going to get the next day,
你需要比第二天看到的新闻大标题看的更深远
you have to look beyond tweets.
你还要看透所接受到的信息
We wouldn’t necessarily write speeches with an eye towards
我们没有必要在写演讲稿时把目光投向
what people will say about it in 50 years,
人们会在50年内讨论什么相关内容
but you’re thinking about the broader sweep of history and where you fit.
但是你要考虑更宽广的历史范围以及适合你的地方
Today, in the world of freedom,
今天 在这个自由的世界
the proudest boast is,
震彻寰宇的最强音是
Ich bin ein Berliner.
我是一个柏林人
保持演讲的真实性
You know, other things that make a great speech are authenticity.
你知道吗 另一个使演讲更加精彩的因素是真实性
And authenticity is, you know,
真实性是 你知道的
it’s something more than just the truth,
它不仅仅只是真理
it’s actually saying what’s true,
实际上 说的是真实的事
and I just don’t mean the facts, I mean things that people know,
我的意思不是指真相 而是一些人们了解的事情
the way people speak in their everyday lives.
在日常生活中 人们说话的方式
Not every great speech has to be up here like Lincoln or Kennedy,
并不是所有精彩演讲都必须达到像林肯或肯尼迪这样的高度
and people can tell when you’re trying too hard.
人们能够判断你什么时候是刻意的
A lot of times great speeches
很多时候 精彩的演讲
are just talking to people where they are.
只是在向人们说说他们在哪
Your fervour, your energy, your courage,
你们的热情 你们的活力 你们的勇气
always is something that’s going to carry me forth.
是能够支撑我前进的原因
讲精彩的笑话
Humour goes a long way in speeches, but it’s also very hard.
幽默感对演讲大有帮助 但是这通常很难
President Obama would also say, “Give me some more jokes in here”,
奥巴马总统也说“在讲稿里加一些笑话”
and comedy’s difficult.
喜感是很难的
We were always very lucky
我们总是非常幸运
that President Obama had a great sense of comic timing.
奥巴马总统能把握好节奏引人发笑
And he knew it, but he was always good at telling jokes.
他也知道 他很善于讲笑话
He relished…
他享受着
he’d always dig at himself first in a self-deprecating way,
他总是以自嘲的方式先挖苦自己
just to open it up so that he could dig on somebody else.
是为了打开场面 这样他就可以同他人开玩笑
I am told that the last three speakers here
我听说此前来这里发表演讲的三位是
have been the Pope,
教皇
Her Majesty the Queen,
女王陛下
and Nelson Mandela,
和纳尔逊·曼德拉
which is either a very high bar
这说明规格之高非同一般
or the beginning of a very funny joke.
也可能让人因此成为笑柄
了解你的观众
You want to know where you are and who you’re talking to,
你想要知道 你在哪儿 你在对谁讲
even if it’s as small as visiting a high school
即使小到访问一个高中
and knowing who the mascot is.
也要知道谁是你的幸运儿
That handshake at the top of the speech goes a long way,
在演讲开头和人们握手对演讲有很大的帮助
and then you have the permission structure
然后你才能拥有许可权
to take the audience on a greater ride.
带领观众进入一个更好的旅程
I want to thank all of the students here.
我想感谢在座的所有学生们
The smart, powerful, creative, accomplished, young women
莫伯利女校聪明的 有力量的 有创造力的 有才华的年轻女士们
of Mulberry School for Girls, you all are beautiful.
你们都是美好的
用最好的方式开头
Any aspiring speechwriter should just start writing, constantly.
每个有追求的撰稿人应该不断地写开头
Whether it’s journalling,
不管是写日记
whether it’s preparing a speech you wish you had the chance to write
还是准备一篇你希望有机会写的演讲稿
so that you have something to show somebody.
这样你才有展示给人们的东西
I’d also say read widely.
还有广泛的阅读
That’s where empathy comes from,
它是引起共鸣的来源
is understanding other people’s lives and world views beyond your own.
它超出了自己 并能帮助理解他人的生活和世界观
I don’t have any classic training in speechwriting,
我没有受过任何传统的写稿训练
I started out as a pre-med student
我开始是一个医学预科生
and chemistry changed that course pretty quickly.
然后很快的转专业学化学
But I would tell students, take a lot of history courses.
但是我会告诉学生 多上一些历史课
It doesn’t always have to be writing and composition.
你不一定经常写作和创作
History, economics, philosophy
历史 经济 哲学
because you’re going to pull from all those disciplines
因为你会将这些学科应用在
in any good political speech.
任何优秀的政治演讲中
And with that I just have two more words to say…
然后 我就多说两个词
Obama out.
奥巴马出局了
Thanks for watching.
谢谢观看
Don’t forget to subscribe and click the bell to receive notifications for new videos.
不要忘记订阅和点击提醒栏接收新视频通知
See you again soon!
再见!

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视频概述

如何写出一篇精彩的演讲?美国总统奥巴马的第一撰稿人科迪·基南为你解答。

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