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如何制定商业计划 – 译学馆
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如何制定商业计划

How to write a Business Plan

如何撰写商业计划书?
准备创业?
Starting a business?
那么你需要一份计划 一份指引地图
Then you’ll need a plan – a road map,
带你走最快最准确的路去你想去的地方
taking you on the straightest, fastest route to where you want to go.
创业计划书将包含六个部分
Your business plan will include 6 sections
它们能帮你全面架构你的经营理念
and will help you think through your business idea,
能确保你在开始创业前 已经全方位思考过所有的可能性
making sure you’ve covered all the angles and eventualities, before you set off.
第一部分是概述
The first section is the executive summary.
介绍你的业务概览
Presenting an overview of your business,
这一部分至关重要 因为许多投资者
this section is vital as many investors make judgements
只基于它来评判你的整个业务
about your business based on it alone!
一个不错的建议是把这部分留到最后写
A great tip is to leave this section until last to write.
一旦你写完其他章节
Once you have written the others,
再来写这章就会很简单 因为它是
you’ll find it easier to do, as it will be a summary of
其他部分的要点总结
the key points you make in the other sections.
现在 展开你的业务细节吧
So start with your business details
首先写一个简短的自我介绍
provide a short description of who you are,
你的产品是什么
what you plan to sell,
销售原因 目标客户
why and to whom.
以及企业选址
Include the location of your business,
公司骨干和其他
identify key employees and any other qualities that
任何能使业务突出的优势
make your business stand out.
现在 进入营销和销售战略部分
Now, enter your marketing and sales strategy
表明你已经做好了所有的功课
show that you’ve done your homework,
你明白你的目标市场
that you understand your target market.
概述人们买你的产品的原因
Outline why you think people will buy what you want to sell
以及具体的销售细节
and detail how you plan to sell to them.
然后再加上管理部门和人事部门
Then add in your management team and personnel
人们通过阅读这份计划来确定你管理业务的能力
people reading your plan need to believe and have trust in the management of your business,
所以要写上你的资历和你计划招募的员工
so outline your credentials and the people you plan to recruit.
接着是各种细节
Then detail your setup – explaining what facilities the business will have,
从管理信息系统和高科技这些方面来阐明企业需要哪些设施
from your premises to your management information systems and IT.
并解释它是给客户提供产品或服务的
And explain how it will deliver the product or service to the customer.
最后 列出你的财政计划和项目
Lastly, list your financial plan and projections
这一部分是将先前那些部分的所有内容转化成数字
– this part translates everything you’ve said in the previous sections into numbers.
它将让你知道这个业务是否值得做
It will tell you whether the business will be worthwhile or whether you’re wasting your
又或是在浪费时间和金钱
time and/or money.
你的商业计划会随公司发展而改变
Your business plan will change as your business grows.
它能让你保持专注
It’ll help keep you focused,
明确的知道你的现况和你的定位
so you’ll know where you are and where you’re supposed to be,
以帮助你在必要时调整你的路线
so that you can correct your course as needed.
我们有以下五条重要建议:
Here are our 5 top tips:
计划简明:如果计划写下来太费时间 那它读起来也会很费时
Keep it brief: If it takes too long to write, it’ll take too long to read!
摆脱细枝末节:拒绝浮夸 直击要点
Get rid of the fluff: Cut the waffle and just get to the point!
实际主义:保持坦诚并留意你的业务面临的所有挑战
Be realistic: Be honest and note all the challenges facing your business.
视觉化:图片 表格 图像有助于想法成为现实
Use visuals: Graphs, charts, and images can help bring your idea to life, and;
创造力:让你的业务脱颖而出夺得关注
Be creative: So that your business stands out and grabs attention.
最后提供一点额外的帮助
And for a bit of extra help,
在商业威尔士网站上下载商业计划模板
download a business plan template from the Business Wales website.
它会帮助规划你的路线以确保达成最终目标
So there you have it, plan your route to make sure you reach your destination!

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制定计划,开始创业

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六十一

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视频来源

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