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如何写商业计划开始自己的业务

How To Write a Business Plan To Start Your Own Business

青年企业家
young entrepreneurs
如果你有创业的想法
If you’re thinking of starting a business,
你得知道如何书写商业计划
you should know how to write a business plan.
我们总能看见 大多数业务尽管创业想法优秀最后却失败了
It is usually observed that despite having a great startup idea, most businesses are not successful.
据大众统计 运营的头五年
According to common statistics, within the first five years of operations,
90%的业务失败 剩下的10%中
ninety percent of businesses fail and of the remaining ten percent
只有十分之一能熬过前五年
only one of the ten businesses last past the first five years
那么为什么有人欢喜有人愁呢?
So what makes some businesses fail while others prosper?
原因很多 包括但不局限于
There may be several reasons including but not limited to
客户服务差 物流和成本管理不到位 产品不完善
poor customer service, poor logistics and cost management and inadequate product.
最主要的原因是缺少商业计划
But the major reason is the lack of a business plan.
商业计划有助于制定并实现目标
business plans help define goals and achieve them.
如果你抽时间确定具体可行的目标
If you take out time to set concrete but achievable goals
以及为成功制订计划
and chart a plan to success.
你将会梦想成真 生意兴隆
It can help you realize your dream and make your business flourish.
写商业计划时
I have compiled an all-inclusive list of areas that
我遵循所有需要考虑的事
need to be considered while writing a business plan
它们有助于确定业务需要达成的目标和路径
These will help you in defining your goals and the path your business needs to take to achieve them.
第一步 界定视野
step 1 define your vision
创业要有清晰的目标
When you start a business you have a clear goal in mind.
明确想要实现的业绩
You know exactly what you wish to achieve with your business.
然而一段时间后你视野模糊
However, after some time the clarity of your vision will become blurred,
可能会忘记一些精彩的想法
and you’ll forget some of your brilliant ideas.
因此记录公司的发展前景 你便能了然于心
Writing down your vision for the company will help you to define it.
再有 这也给你的员工们一个任务标准
And moreover, it will help your staff identify with the mission.
所有日常业务活动
All daily activities of the business
便能与你的愿景齐头并进
can then be aligned with your vision for the business.
这就是书写商业计划的第一步
This should be the first step of writing a business plan.
第二步 确定目标和目标客户
step 2 set your goals and objectives for the business
不必要因局限而缩小目标
Never assume that your goals need to be small to accommodate your limitations.
大胆去想
Think big.
明确你要在一年内实现的短期目标
Clearly define your short-term goals the ones that you wish to achieve within 12 months
需要花上两到三年的中期目标 以及长期目标
mid term goals those that will take between two to three years and long-term goals
要有周全考虑 比如你希望产生的收益
Consider all aspects such as the revenue you wish to generate,
想开几家专营店
number of outlets you want,
数据库需要多少客户
the number of customers you need in your database,
哪些人是目标群体 什么年龄层
the target population and age groups
以及未来需产生的被动收入
as well as the amount of passive income that needs to be generated in future.
第三步 制定独特的销售建议
step 3 define your unique selling proposition
是什么让你与众不同?
What is it about you that is different from the crowd?
独一无二的销售特点或者销售建议
Your unique selling point or USP
让你对潜在客户更具吸引力
will make you more attractive to potential customers.
你的产品和服务比市场的那些特别多少?
How is your product or service different from others in the market?
可以是附加服务 人性化顾客服务等任何东西
It could be anything from additional services to personalized customer service.
你甚至可以提供更好的售后维修保障
You can even offer them better after sales warranty and support.
书写商业计划
While writing a business plan,
需强调顾客的额外所得
you just need to highlight the extras that your customers are getting from you
以突出你的业务
to make your business stand out.
第四步 市场调研
step 4 know your market
这是常有的事 你有精彩的点子
It often happens that you have a brilliant idea,
可是和你想法类似的人却早已开始业务
but someone else has already started a business with a similar plan.
这是普遍现象 你不能受其阻碍
This is a very common occurs, but you should not let this stop you.
你看那里建有多少加油站呀?
How many petrol stations are there?
不同业务即使提供相同服务仍能共存
Several businesses can provide the same service and still survive,
因为市场广阔能维持多重业务
as the market place is huge and it can sustain multiple businesses.
但是 你得对市场了如指掌
But, for this you should know your market like the back of your hand.
调查并弄清你有多少竞争者
Research and find out how many competitors you have
他们提供什么服务?
what services they offer?
当前和未来的工业发展趋势是什么?
what are the current and future trends of the industry?
他们以更大的指标作为基准
Know the larger pictures are their certain benchmarks
来评估业务表现
that can be used to gauge your business performance
比如营业总额 利润率等
such as gross turnover, profit margins, etc.
你一旦知道市场内部的运作规律
Once you know the inner workings of the market,
就能以自己的方式来掌控
you can manipulate them in your favor.
这是学习写商业计划的重要一部分
This is an important part of learning how to write a business plan.
第五步 了解顾客
step 5 know your customer
这不言而喻 因为顾客是上帝
This goes without saying. Customers are the most important part of any business,
你要知道自己的业务需迎合哪些顾客
and you should know the customers your business caters to.
今天 顾客们选不胜选
Today customers are spoiled for choice,
每个产品都有成千上万的选择
and they have thousands of options for every product.
所以 想要他们买你的产品
So, if you want them to buy your product,
就得了解你的理想顾客需要的东西
you should know what your ideal customer wants.
这就是制订商业计划要确定目标群体
This is the reason why you need to define your target populations
并调查其喜好的原因
and research their habits while writing a business plan.
了解顾客行为背后的动机
Understanding the motivation behind customers actions
能为成功的事业助上一臂之力
can make your business successful.
你可以聚焦吸引顾客的地方
You can focus on the areas that grab your customers interests
停止在其余地方浪费精力
and stop wasting energy on the rest.
换位思考 想想
Put yourself in their shoes and then think
怎样才能让他们每次都选择你
what would make them choose you each time.
记下这些点子并执行
Write down the ideas and implement them.
第六步 调查业务需求
step 6 research the demand for your business
你一定学过供求曲线 即使没有
You must have studied the demand and supply curve. Even if you haven’t,
你也得让产品有充足的需求 这是合乎逻辑的
it stands to logic that there should be ample demand for your product.
投资新业务前要挖掘需求
Find out the demands before investing in a new business.
需求大于供给是基本准则
The basic rule is demand should be more than supply.
如果适用于你的市场 就能繁荣业务
If this holds true for your market your business will thrive.
但是 反之需求少于供给
But, if the demand is less than the supply,
你的业务将彻底失败
your business will eventually die out.
所以做好功课 尽量收集更多的信息
So do your homework and gather as much information as you can.
你可以直接在家上网做一个辅助调查
You can do a secondary search right from your home over the internet,
或者去公共图书馆
or your Public Library.
你甚至可以到政府部门查询信息
You can even visit government offices for this information.
但到目前为止 和目标群体直接沟通进行初步调查
But by far, the best option is primary research for you directly interact with your target audience
是了解客户偏好和购买欲望的最佳选择
to know their preferences and how ready they are to buy your product.
所以动身吧 记录你得到的所有乐趣无穷的想法
So hit the road and note down all the interestingideas you get
来推动需求的增加
to increase the demand.
学精明点 将毕生积蓄投入
Be smart and invest your life savings.
只有调查目标群体 才能带动需求
Only after ascertaining that there is a demand for your product.
第七步 确立营销目标
step 7 set your marketing goals
你已经完成调查 确定了业务发展前景
So you have finished the research and define your business vision.
那么商业计划书的下一步就是制订营销目标
The next step in writing a business plan is setting out marketing goals.
这将决定了产品外观 造价
These for those goals that define how your product would look like, what it will cost,
经销手段和改良方法
how you distribute it and the ways in which you can promote it.
多数业务都将其计划在内 然而却忽略了最主要的方面
Most businesses do plan this but they neglect the most important areas.
你应该制订切实可行的
You should set up measurable marketing goals
能助你完成主要业务目标的营销目标
that will help achieve your primary business objectives.
你销售的产品数额是多少
Questions like the number of products you sale,
什么是你的产品发展策略 价格差额
what will be your product development strategy, your price margins,
交付方式 改良计划 诸如此类问题都应认真考虑
delivery methods and promotion plan should be duly considered.
你在问自己这些问题的时候
When you ask yourself these questions,
营销目标自然就形成了
they will help to find the goals for marketing your business.
第八步 建立营销策略
step 8 define your marketing strategy
制订了营销目标 你需要计划并实现它们
Now that you have your marketing goals you need a plan to achieve them.
需要生产销售多少产品?
How many products you need to produce and sell,
得到多少毛利才能获得理想收益?
and at what profit margin so as to get your desired revenue?
配送系统和覆盖范围是什么?
what will be your system of delivery andyour coverage area?
促进业务发展的策略是什么?
what will be the strategies to promote your business?
你将使用的媒介尤为重要
The media that you will use be very specific,
因为它们会传化为行动 关乎到你的最终成败
as these will translate to action and your ultimate success or failure.
书写商业计划要计划好所有可能发生的事
Plan for every eventuality while writing a business plan.
这是至关重要的一步
This is a very vital step of writing a business plan.
熟悉于心 发生困难时便能游刃而解
So acquaint yourself with it so that you can easily navigate through each point.
第九步 立刻执行
step 9 take action
光说不做 白费力气
Of course without action all else is a waste
执行是商业计划书中最重要的一部分
This is the most important part of writing a business plan.
你可以计划你想的一切 但是除非
You can plan all you want but unless
你做了实际工作 把顾客吸引到门店
you do the actual work and bring customers to your storefront,
不然你一个子儿也挣不到
you won’t earn anything.
即使你觉得照着商业计划来 你的想法会不切实际
Even if you find that according to the business plan your idea isn’t viable,
也不要放弃
don’t give up.
想法有千千万万个
There are thousands of other ideas out there,
最终只有一个适合你
and you can ultimately find one that suits you.
你若渴望财富 健康 快乐
If you wish to be wealthy healthy and happy,
总会有一个业务等你开创
there is a business waiting for you to grab it.
而你的商业计划就会给你方向和焦点
Your business plan will provide the direction and focus.
但还是要迈出第一步
But you will need to take the first step.
商业计划不难写 如果你明确关注点
Writing a business plan isn’t difficult if you know what you should focus on.
现在你懂得完成商业计划的重要部分和处理方法
You now have an idea of what is important and how you should tackle the task of writing a business plan.
有了更加充分的准备来启动一个成功的业务
And you are now better equipped to start a successful business.
今天就开始调查吧 记下所有精彩的想法
Start your research today, jot down all those brilliant ideas.
确定目标 明确路径 勇往直前
Set your goals, define a path and don’t let anyone stop you.
现在你知道如何写商业计划
Now you know how to write a business plan.
成功就在眼前呐
and the manager for success is in your hands.
充分利用好商业计划吧
Make the best of it.
[音乐]
[music]

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视频概述

成功的业务离不开考虑周到的商业计划,来看看商业计划怎么写吧!

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视频来源

https://www.youtube.com/watch?v=Fqch5OrUPvA

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