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业主如何使用Yelp – 译学馆
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业主如何使用Yelp

How to Use Yelp for Business Owners

企业主如何使用Yelp
How to Use Yelp for Business Owners.
有什么比良好的口碑对企业更好呢?
What’s better than great word-of-mouth about your business?
网络上的良好口碑可以在数秒内广泛传播开来
Great word-of-mouth online, where it can circulate widely in seconds.
每个月 数百万人在Yelp上
Every month, millions of people share and discover
发掘并分享关于当地企业的意见
opinions about local businesses on Yelp.com.
通过交流得知企业内幕
Get the lowdown by joining the conversation.
这是免费而又简单的
It’s free, and it’s easy.
你需要一台能联网的电脑和一个企业电话号码
You will need A computer with internet access and a business phone number.
第一步
Step 1.
登陆biz.yelp.com搜索你的企业
Go to biz.yelp.com and search for your business.
没有找到?
Not there?
点击“新增你的商店至Yelp”并填写
Add it by clicking on “Having trouble finding your business?”
一个简表来添加它
and completing a short form
如果找到了 从菜单中选中它
If it is there, select it from the drop-down menu
然后点击 下一步
and click “Next step.”
第二步
Step 2.
提供你的姓名 邮箱和密码
Create your free business account in a matter of moments
用一小会来创建免费的企业账户
by supplying your name, e-mail, and a password.
确保你在登在Yelp页面上的电话旁边
make sure you’re near the phone line that appears on your Yelp page
因为Yelp会致电确认你与企业的关系
as that’s how Yelp confirms you’re affiliated with the business.
第三步
Step 3.
阅读客人对你的企业的评价
Read what’s being said about your business.
你可以从客户那里学到很多
You can learn a lot about your customers
并通过关注客户的喜好
and attract new ones by paying close attention
渴望和需求来吸引新客户
to what they like, want, and need
85%的Yelp评价是积极的 给了三颗星或更多
Eighty-five percent of Yelp reviews are positive, awarding three or more stars.
第四步
Step 4.
私下或公开回复客户的评论
Respond to customer reviews, privately or publicly.
和顾客交流有许多好处 比如说
Communicating with your customers offers many benefits: for example
和顾客私聊可以使不满的顾客满意
contacting a customer privately can turn a disappointed customer into a satisfied one
公开回复评论可以使你改正任何失误
and commenting publicly on a review allows you to correct any inaccuracies.
所有的回复要老练
Be diplomatic in all your responses.
在被充满歉意的企业主联系后
Yelp users sometimes use the “Review Update”
用户有时会用“更新评论”将负面评论改为正面
after being contacted by an apologetic business owner.
第五步
Step 5.
查看商业图表
Check out your business graph
它帮助你看到
It helps you see the connection
业务评价与上门的顾客之间的联系
between views of your business listing and customers coming through your door!
第六步
Step 6.
通过在Yelp清单中添加照片来增加企业的吸引力
Make your business more attractive to potential customers by adding photos to your Yelp listing.
你也可以添加简介 列出企业特色 并推荐其他业务
You can also include a bio, list any specialties, and recommend other businesses.
Yelp的免费工具使之变得简单
Yelp’s free tools make it easy.
第七步
Step 7.
通过定期推送折扣 活动 以及限时促销等方式
Motivate customers to check your listing on a regular basis by periodically promoting
吸引顾客定期查看你的页面
discounts, special events, and limited-time offers on your page.
不要乞求评论
Don’t solicit reviews.
Yelp有剔除可疑评论的筛选器
Yelp has a filter that weeds out suspicious reviews
顾客也会对不实评论心存疑虑
and consumers are wary of ones that seem inauthentic.
第八步
Step 8.
在线上保持活跃
Be active on the site.
你可以轻易知道是什么使得客人再次光顾
It’s an easy way to learn what keeps your customers coming back
以及如何吸引新客户
And what you can do to entice new ones!
所以还等什么呢?
So what are you waiting for?
现在就来biz.yelp.com
Go to biz.yelp.com
参与关于你企业的讨论吧!
and join the conversation about your business today!

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视频概述

本视频将帮助业主学习如何在Yelp上设立企业的页面以及注意事项

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收集自网络

翻译译者

月堕平波

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译学馆审核团D

视频来源

https://www.youtube.com/watch?v=fbD4Gdga_tM

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