One of the major reasons for setting goals
is for what they make of you in achieving it.
My teacher advised me when I first got started at age 25
he said, “Jim, why don’t you set a goal to become a millionaire?”
He said, “It’s got a nice ring to it.
You know, enough zeros to impress your accountant.”
And he said, “I’m here to help you.
You’re only 25 years old. You’ve been to one year of college.
You’ve got a beautiful family, every reason to do it.
Why don’t you set a goal to become a millionaire?”
And he said, “Here’s why.”
And I thought he doesn’t need to teach me why.
Wouldn’t it be nice to have a million dollars?
他说 “不 这样想你就错过了真正的意义”
He says, “No, then you’ll miss it.”
He said, “Here’s why.
For what it will make of you… to achieve it.”
I’m telling you that statement changed my life.
Set the kind of goals that will make something of you to achieve it.
他说 “一旦你成为了百万富翁 最重要的就不是钱了”
He said, “Now, once you become a millionaire, what’s important is not the money.”
I thought that’s kind of strange teaching.
他说 “真的 钱不重要 你可以把钱全部捐出去”
He said, “Honest, it isn’t important.” He said that you could just give the money away.
Now I did better than that, I lost it all.
At the time I was 31 I was a millionaire, but at the time I was 33 I was broke.
And I’ll tell you a little bit about that story later.
But when I lost all my money, guess what?
I found out Mr. Joffe is right.
What was valuable was not the money.
What was valuable was what I became to earn the money,
the skills I had, the knowledge I had about the market place,
the values that I had going for me,
they were more valuable than the money.
Here’s an important statement to remember:
It’s not what you get that makes you valuable,
it’s what you become.
So part of the key here is to set the kind of goals that will make something of you.
Don’t set them too low,
so that you don’t have to grow and you don’t have to read,
and you don’t have to try and you don’t have to stretch.
Don’t set them too low.
And then, don’t sell out.
Don’t go for something that’s going to cost you your virtue or cost you your values,
or sell out your principles.
There’s a good middle road here to follow:
Goals that will inspire,
goals that will help you grow, change, develop,
and become better than you.
The major key to your reaching your goals is you.
Nobody’s going to work on your dream harder than you.
Trust me on that word.
You’ve got to take responsibility to make it happen.
If it happens when you come out the gate, fine,
but if you fail, so what?
重新开始 再重新开始 再重新开始
Come back again and again and again and again,
if it’s something that you love, if it’s your passion,
until you do it.
George Bernard Shaw said,
“The people that make it in this life,
they look around for the circumstances that they want
and if they can’t find them, they create them.”
Here’s something else.
When I bought the first home for my mother,
and they did I…and I didn’t do a title search,
and a guy sued me.
And I had to move out from the big beautiful home.
I brought her to a roach-infested home I moved her out of.
And the neighbors came out and said,
“Baby you’re back. “
– “是的”- “发生什么了”
-“Yes. ” -“What happened? “
“My boy lost the house. He didn’t do a title search,
and we had to get out, they foreclosed on the house.
He didn’t have the $50,000 to pay the guy who put a lien on the property. “
It was devastating.
And let me tell you something.
It was worth it,
because I came back 90 days later, I got a bigger and better house.
短短90天 我专注于目标 你也应该这样做
90 days later. I stayed focused on the goal and that’s the thing which you want to do.
Stay focused on your goal.
Keep the main thing the main thing.
You’re going to have distractions, that’s a part of the process.
It’s not there to stop you, it’s only there to challenge you.
You want to grow through it.
You know I think it was Robert Schuller who said,
“Tough times never last, but tough people do.”
Keep the main thing the main thing.
You going through hell? Don’t stop.
继续前进 这才是最重要的 继续努力
Keep moving, that’s the name of the game. Keep on swinging.
One of my favorite movies is Cool Hand Luke,
and Paul Newman, I don’t know if you have seen the movie,
but there’s a scene where Cool Hand Luke is fighting a guy,
guy’s a big dude just kept knocking him down. BANG!
卢克倒下了几次 但总会站起来 大个子又将他打倒
That’s a couple of knocking down, but Cool Hand would get up. He’d knock him down. BANG!
不久 还在里面的大个子对卢克说“躺着吧 别起来”
And pretty soon the guy who’s still inside says, “Stay down, Cool Hand, stay down!”
Cool Hand Luke would get back up again, the guy would knock him down, BANG!
The guy says, “Stay down, man! Stay down!”
Cool Hand would get back up again, the guy would knock him down, BANG!
And after a while, the guy got tired of knocking Cool Hand down,
and Cool Hand stood up, everybody walked away,
and he was still swinging in the wing, swinging. Nobody was there but him.
That’s who I am.
Cool Hand Luke, that’s who you want to be, Cool Hand Luke.
You keep on swinging, and the universe will yield to you.
It will dispatch angels to come rescue you and say, “Back off!
Give him whatever he wants, give her what she wants,
let’s go find a wimp today.”
人生就是这样 虽然艰难 但是值得
That’s the way life is, it’s hard, but it’s worth it.
What it will make it worth it for you.
尼采曾说 “当你清楚为什么而活时 一切苦楚都可以忍受了”
Nietzsche said, “If you know the why for living, you can endure almost any how.”
I want you to take the time,
and write down 12 reasons on why you won’t fail.
Because when the tough times come, and they’re going to come,
when life hits you on the blind side, and that’s going to happen,
your children start going crazy,
or someone you thought you’d be married to for the rest of your life,
like I went through, may decide they want a divorce.
(That’s) called life.
What is it that can keep you going,
your reason will be your rod and staff that comfort you,
to take you through that process.
I can tell you that it’s possible, you can live your dreams.
It’s necessary that you surround yourself with people you can learn from and grow from.
If you write your goals down, you work on ’em every day.
If you have a made-up mind, I’m going to make it.
It’s necessary that you constantly work on yourself
reading positive material, listening to positive material,
going to seminars and workshops,
investing in yourself, getting a coach.
And it’s you, you gotta take personal responsibility to make it happen.
Don’t see yourself as a victim, and it’s hard.
It’s hard, changing your life is hard.
Getting up, working when you’re in pain is hard.
It’s hard, it’s hard.
Working when you are trying to make something happen for you and the family,
回到家里 面对的却是人间炼狱时 努力吧
you go home and you’re facing a living hell.
Well you’ll need to refuel and replenish yourself mentally and emotionally and spiritually,
and you gotta battle in your home base.
It’s hard to keep your spirit up, it’s hard.
And people don’t see the vision.
他们不相信你会成功 他们会说 “你可以指望我啊”
They don’t believe in you, they’d say, “Oh you can count on me,”
and they’re not there, they just lied.
They’re only there when they need you.
It’s hard, I can tell you.
It’s worth it, the sacrifices you have to make,
I can tell you from my experience,
it’s worth it, so take the time to write down,
what are those 12 reasons on why you won’t give up?
What is it that will make it worth it for you?
And once you find that, you will create some momentum in your life,
and then, it’s done.
I don’t know what your goals are,
I don’t know what your dreams are.
Here’s what I know about you: you have greatness within you.
Here’s what I know about you, and I don’t even know you,
but based upon my own experience,
you were chosen, on purpose, for a purpose.
One out of four hundred million sperms.
You have greatness within you, but greatness is a choice.
It’s not your destiny.
It’s a choice that you have to make every day.
Choose ye this day whom ye shall serve.
The mediocre part of yourself, or the greatness that you were chosen for.
What does it take to successfully create a lasting change in your life,
to not only have a New Year’s resolution you follow through on,
but really have a lasting change? Well,
the first step for lasting change is very much like making a New Year’s resolution.
Fundamentally it’s the same, the first step is you got to have a vision,
a vision for what it is you really truly want,
not what you think you want or what you should have.
I mean, one of most people’s New Year’s resolutions are, “I’m going to stop eating sugar,
you know, I’m going to stop smoking, I’m going to lose 10 pounds.”
问题是 对大多数人来说 这样的愿望不激励人
The problem with that is, it’s not very inspiring for most people.
You know, it’s not telling you what you’re going to get,
it’s only what you’re not going to do,
and it’s kind of hard to have you move forward with that.
A vision is about what you’re here to create.
A vision that really works is one that excites you.
如果你告诉自己 “我的愿望 我的目标”
If you say, “Well my… you know, my resolution, my goal,
“我这月 这周 今年的目标是减去很多磅”
my outcome for this month, this week, this year is to lose X number of pounds,”
that’s OK, but it’s not very compelling.
It has to be a compelling vision,
it gotta have something that has the power to pull you,
not something you have to push yourself to do.
Well, the two different kinds of motivation,
push requires willpower, and willpower never lasts.
What will last is pull,
having something so exciting, so attractive,
so… something that you desire so much
that you have a hard time going to sleep at night
and get so up early in the morning to rock it and take it to the next level.
That’s what you’re looking to create. That isn’t easy to get,
but one of the reasons we do seminars and events,
我们觉得 “做那干啥 读本书什么的就行了”
we say, you know, “Why do that? Why not just read a book or something?”
It’s because when you get in an environment
where you’re with people that are being put in a peak state
like when you’re going to a sporting event,
if you watch the sporting event at home, it might have a certain level of excitement,
but when you’re in a stadium with 50,000 people,
suddenly it has a whole different level of intensity when we feel that,
and the bottom line of our follow-through comes down to our emotional intensity.
有了不同心态 你就会想出更好 更燃的愿景
In a different state of mind, you’re going to come up with a much better and more exciting vision
than if you’re sitting on a couch going, “okay, what are my new resolutions for this year,”
and you’re doing it the morning after the year started, you’re a little inebriated
and the football game is on the background,
probably not going to have the power of focus there.
Probably not going to have the power, the energy, to create something
that’s going to pull you for this year.
And you gotta do that.
So it’s gonna be a vision that’s compelling,
something that you know it’s going to be a gift to make sure that it happens.
And also, along with that compelling vision,
you got to have strong enough reasons
that you’re going to follow through when the going gets tough.
That’s one of the biggest things missing for most people.
They say, “This is what I want to do,
it’s not very exciting, it’s not very compelling.”
But most importantly,
they don’t have strong enough reasons to push themselves through
what’s going to be necessary to get that dream, to get that goal,
when the inevitable challenges come up,
你节食的时候会挨饿 想吃东西 对吧
when you’re starving, hungry, and you’re trying to go on a diet, right?
When you got no time, you’re stressed out, you haven’t worked out,
still that’s what you’re supposed to do.
When the economy gets tight,
and what you thought you’re going to do, it doesn’t work,
and so you give up on the goal instead of finding another way to get there.
You don’t let the fear take you over if you’ve got strong enough reasons.
Those reasons can be positive, or those reasons can also be negative.
比如说 “如果我不去做的话 会为此付出代价”
They can be, “if I don’t do this, it’s going to cost me,
and if I do do this, this is what I’m going to gain in my life.”
Reasons come first, answers come second.
If you get a compelling vision, and you got strong enough reasons
that will push you through the tough times,
you’re going to do things other people don’t do instead of collapsing.
即使你偏离了目标 你也不会说 “啊 我搞砸了”
Even if you get off target, you won’t go “Oh I blew it,”
你会重新瞄准目标 做出改变 实现目标
you’ll get right back on target, make the change, make things happen.
And I know you’ve done this in many areas your life,
just think about it again.
I’m not teaching you something really new here today.
I just want to remind you what your soul knows.
You gotta change, you gotta improve,
and you’ve gotta go through a simple process fundamentally,
to make that progress.
First step, vision is compelling,
second step, make sure that there are strong enough reasons to follow through.
Third step, you got to review it and feel it every day.
我的意思是 无论什么 你曾经有过这样的经历吗
I mean, anything! Have you ever had this happen in your life,
has there been anything in your life that you’ve ever
wanted so badly, you were so desirous of it,
you’ve got such a hunger for it,
that you couldn’t stop thinking about it.
Could’ve been a career move,
Could’ve been when you were a kid,
a car, it could have been a relationship,
it could have been anything, but you were obsessed.
You wanted to make this happen,
you wanted to attract this to your life,
you wanted, you just wanted something,
and you didn’t even know how to get it.
But it was so compelling to you, you kept thinking about it every day,
展望它 想象它 感受它
envisioning it, imagining it, feeling it,
and then, stuff happened,
and suddenly you start to attract people or situations to your life,
and it just came together like,
you didn’t even have a total plan, it was just that
it was so a part of your focus,
with so much intensity and emotion, so often,
that it sensitizes you to notice anything that could get you there.
There’s a part of your brain called the reticular activating system,
for short we call it the RAS.
That part of your brain determines what you notice in the world.
And it’s really important because
when you set a goal, when you get really clear in a vision.
there are strong enough reasons, and you review it enough,
it becomes a part of you.
That part of your brain says, “Anything that relates to this, I need to notice.”
这就像 你曾经有没有买过某种车 或者某类衣服
It’s like, did you ever buy a certain kind of car, or maybe a certain outfit,
and suddenly you see that car everywhere, those outfits everywhere.
You know the cars were always around, but why do you see it now?
因为你大脑中的RAS知道 “这很重要 如今是我生活中的一部分”
because your RAS knows, “This is important, this is part of my world now.”
Similarly, when you really get clear and it’s compelling,
and you’re reviewing it every day,
你心中有坚定的理由 每天回想它 感受它
you’ve got strong reasons, you’re reviewing it every day, and you’re feeling it,
the brain becomes incredibly acute at noticing anything to get you to move forward.
That’s the, that’s the power of this.
You know what do people the New Year’s resolutions,
they come up with something they kind of want,
it’s not a compelling vision,
they don’t really have strong enough reasons,
and they never review it again until they notice that they broke
what states that they really want to have make happen,
because they didn’t really resolve.
If you resolve, you got the vision, it’s compelling,
你天天想它 感受他 展望它 你一定能梦想成真
you review it daily, and you feel it, you envision it, and you experience it.
Simple as it sounds.