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如何计划录制并出售你的视频 – 译学馆
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如何计划录制并出售你的视频

How to Plan and Market Your VIdeos

我看到这个问题
So I got this great question
是在我Facebook的群组里
inside my Facebook group
我的一个朋友问我的
from one of my members.
她问我 我的作品计划是什么样的
And she asked what is my production schedule like
以及我如何完成
and how do I manage to shoot
所有这些视频的录制
all of these videos
还有完成所有的这些需要多长时间
and how long does it all take.
所以来到这个
So coming from this
美丽的泰国海滩
beautiful beaches of Thailand,
我将会准确地告诉你
I’m gonna tell you exactly
我的作品计划是什么样的
what my production schedule is like
当我回到家乡的时候我也是在假期中
back when I’m at home and also I’m on my vacation.
让我们开始吧
Let’s get started.
(音乐)
[music]
嘿 企业家们 我是Salma Jafri 我是一个视频内容策略家
Hey, entrepreneurs. It’s Salma Jafri. I’m a video content strategist
希望你们渐渐拥有自己的品牌视频
hoping you grow your personal brands with video.
如果你还没订阅
And if you’re not subscribed yet,
那就订阅我的频道吧
go ahead and subscribe to my channel
确保点击铃铛状的图标
and be sure to click the bell icon
这样当我上传一个新视频时
So you’re the first to know
你们能第一个知道
when I upload a new video.
我喜欢这个问题
So I love this question
关于我的作品录制计划
about my production schedule.
当我今天花一些时间去回答这个问题时
And when I take some time to answer it today
我还想告诉你们我的作品录制计划是什么样子的
And I also want to tell you about what my production schedule looks like
当我在一个我的家乡工作室
when I am in a home studio
在我的假期里作为一个家乡广告人的
as a poster when I’m on vacation right now.
这些很明显改变了一些我的感觉
It has obviously changed a little bit.
所以这里有四个基础步骤 我想让你们和我一起完成 好吗?
So there are basically four steps that I want to take you through, OK?
第一步是给视频撰稿
So, step NO.1 is scripting.
现在 你知道我
Now, you know me
你知道我是
you know I’m a big fan of
“更聪明而不是更努力地工作”信念的一个大粉丝
working smarter, not harder,
所以我喜欢分批剖析我的视频
so I like to batch strip my video
我所有的想法都在手机中
so all of my ideas go on my phone
我喜欢至少一下子一个月内产生
and I like to batch at least
四个或更多的想法
four or more ideas together for the entire month, OK.
当我花时间撰稿时
And when I spend time scripting,
我喜欢想主题和话题
I like to come up with themes and topics
所以这个月很大一部分主题
and so a large part of my themes this month
是很高产的
has been productivity and
在假期工作并且在旅行时完成许多工作
working while on vaction and getting lots of work done while travelling
因为这就是我正在做的事
because that’s what I am doing right now.
所以我喜欢想出一些主题
So I like to come up with themes
我喜欢详细计划这四个想法
and l like to chart out these four strip ideas
详细计划我一个月能够实行的主题
for that themes that I can execute over the month.
我喜欢在一个环境下做这些事 并且变得有创造性
I like to do this in one setting and be as creative
给我自己足够的自由去想出很多的想法
and give myself as much freedom to come up with a lot of ideas
然后从这些想法中选择一个最好的
and then choose the best one from that.
第二步是视频的实景拍摄
The second part is the actual filming of the videos.
现在当我在市场上出售我的家乡工作室
Now when I market my home studio,
我有一个始终都在这里的布景
I have a set that is there at all time.
所以我的背景是绿色背景
so my backdrop which is green screen
然后你就知道灯光和相机该在哪里
and then you know where the lights go and camera goes
所以这些都装配好了而且很有助于
so that all set up and that really helps with
……嗯……减少生产时间
…uh…lowering production time
还有助于减少装备时间
and lowering setup time,
因为你不需要
because you don’t have to
每次都从乱涂乱写开始
start from scratch every time.
你可以在有灵感时就可以立刻开始
You can just start when inspiration hits you
当你可以计划一个视频的录制你就能开始拍摄
when you can schedule a video shoot and start filming.
但是当我在假期时
But while I’m on vacation,
组织一次视频录制会有一些困难
it’s been a little tougher to organize video shoots
我们需要说……好吧……
that we have to say…ok…
什么时候孩子安顿好了 什么时候灯光机就位了
when can the kids be ok, when is the light to bed
因为在这里我们没有自己的灯光机……好吧
because we don’t have our lighting kit here…ok.
什么时间自然光需要补光到最佳
When is natural light gonna be added to optimal
所以我们需要在自然环境下工作
so we have to work with the elements.
现在海浪正在我的周围拍打沙滩
The waves are crashing all around me roght now and
风已经开始吹拂的
the wind is kicking off right now.
所以我准备开始拍摄这个视频
So I’m gonna have to screen for this video
这就是录制视频的有趣的部分
and that’s a part of fun of making vidoes.
所以这就是我拍摄视频的过程 现在就正在进行
So that’s my production of filming…that’s going on right now.
撰稿和录制以后
So after scripting and production
嗯……我只想说一下
uh…and really quickly I just wanna mention also
当我在家乡工作室工作时这个过程会很快
when I made my home studio,
当我进入我的作品工作室时
I tried to shoot up to four videos
我尝试拍摄四个视频
when I get into my production studio,
因为保持发型和妆容不变的同时
because this is just easier
快速变装……嗯……
to have like a quick change of shirts…uh…
对我来说更加容易
keep my hair and makeup the same
完成所有的视频录制
and just go through all the videos.
你知道的 一开始我是不能做到那些的
You know, before when I started, I couldn’t do that.
但是练习以后 我就能加速
But with pratice, I’ve been able to speed up
并且在很短的时间内拍摄很多视频的
and shoot a lot of videos in a… a few hours
这是我之前不能做到的
that I wasn’t able to do before.
所以如果你还没有达到这个水平 不要担心
So don’t worry if you’re not there yet.
你只是需要练习
You just need to practice
然后你就能在一天或几小时内翻倍录制大量视频
and you will be able to multiple videos in a day or even in a few hours.
现在说到第三步
So coming to the third word
第三步是后期制作
which is post production
这事实上是我的丈夫帮忙处理的
which is actually handled by my husband.
他在Adobe Premiere CC上编辑我们的视频
So he edited our video in Adobe Premiere CC.
我的绿屏视频需要更好的技术
And my green screen videos are a bit more technical,
因为这优先于处理所有的东西
cause it’s prioritized everything.
但是这些视频是在GoPro上拍摄的
But these videos are shot on a GoPro,
他就着手……嗯……
so he is simply going to…uh…
可能是让影像更加稳定一些
maybe stabilize the image a little bit more,
微调一下影像的颜色
color, correct the image a little bit
来确保外景拍摄场地的活力感
to make sure that the vibrancy of the location
我的脸……你知道……在视频里被很好的打光
and my face is…you know… well-lit in the videos…
嗯……声音的音阶可能会被改变一些
uh…the audio levels are gonna be probably alter a little bit in this.
这些不是你们主要想看到的东西
And those aren’t the main things you wanna see,
你想看你的主题是整洁的
you wanna see that your subject is well-neat…
……你想在视频里听到你自己的声音
…you wanna be able to hear yourself on video.
并且……你知道……第一次以那样的方式拍摄
and…you know…Premiere shot in a way that
为你拍摄的视频
make things for the kind of video
付出很多
that you’re shooting.
最后的第四步是出售你的视频
The last fourth step is the marketing of the video.
这就是我全力以赴的部分
Here is what I go all guns blazing.
我在每个可用的频道上
So I put up my video and market it
发表视频并出售它
on every channel that’s available to me
包括有时会有我的个人简介的Facebook
that includes Facebook which includes my personal profile sometimes.
它包含我的页面和Facebook的群组
And it includes my page and includes my Facebook group
然后我们去电子邮箱 我就可以有每周邮件时事通讯
and then we go on to email, so I have the weekly email newsletter
每周的视频还没过时的时候
without week’s video going out
当然还有成倍的推特信息
and of course multiple tweets on Twitter.
……嗯……这里有普通的图片和其他图片支撑着视频
…uh…there are common pictures and other pictures supporting the video
来升高在Instagram上的热度
that go up on Instagram.
如果你在总结时思考
And if you’re thinking while sum up,
我希望你可以给我一个关于所有过程的计划表
I wish you could just give me a schedule of all of these.
我会为你下载两本电子书 好的
I’ve got two downloads coming up for you, ok.
第一个是我如何用一个核心想法创造出四十多块内容
The first one is How I Create 40+ Pieces of Content from 1 Core Idea,
这就在我的电子书里
that’s in my ebook right there.
你可以在salmajafri. com上获取 请尽快订阅
You can grab it at salmajafri.com forward slash subscribe.
它将会告诉你如何产生那么多的想法
It’s gonna tell you how to come up with so many ideas
然后你就会有很大进展
so you can batch process
让这些主题运用到你的视频里 对吗?
and get all those themes going for your videos, right?
第二个是我的升级计划
The second is my upcycling plan
这会向你展示如何
which shows you how to actually
真正的用一整周
over the course of week
来销售你的视频
market your videos.
所以要把它发表到Instagram上多少次
So how many times to post it on Instagram,
要发表在推特上多少次 发表在Facebook上多少次 什么时候发表?
how many times on Twitter, how many times on Facebook and when?
如果在……嗯……周二发表一个视频
So if you post up a video on…say…Tuesday,
你将会在周三周四周五还有周末做些什么
then what you are gonna be doing on Wensday, and Thursday, and Friday and on the weekend.
你将会如何安排这一整周
You know, so how are you going to make the entire week
如何开展你的大规模销售攻势
your big marketing push.
这些都在我的升级计划中 你可以在下方的链接里面获取
And that is in my upcycling plan which you can get in the link below.
记得获取这两本电子书
So be sure to grab both of these downloads.
我将会在下周与你见面
And I’m gonna catch you next week
不知道我会在哪个地方 希望是个好地方
from god knows where, hopefully a great location.
那时候再见吧
See you until then.
拜拜
Bye!
(海浪拍打沙滩)
[waves crashing on the beach]

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视频概述

视频主要讲述了如何计划录制视频以及视频销售

听录译者

杨•玄德很

翻译译者

Coco

审核员

Y

视频来源

https://www.youtube.com/watch?v=rdhZVfP3WBY

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