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如何提高你的媒体采访技巧 – 译学馆
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如何提高你的媒体采访技巧

How to Improve Your Media Interview Skills

如何提高媒体采访技巧
How to Improve Your Media Interview Skills.
面对媒体采访总是压力山大
Meeting’s press is always a challenge.
下面是一些帮助你通过媒体采访的一些方法
Here are some ideas that help you master the art of promoting your company through a media interview
采访
interview.
您将需要适当的着装议程总结和统计(可选)
You will need: Appropriate attire Agenda and Summary Optional: Statistics
第一步
Step 1.
衣着得体
Dress appropriately.
出席一些不太正式的采访 选择带有公司标志的衬衫或帽子更合适
A shirt or cap with your company’s logo may be suitable for less formal present interviews,
但其他也许会要求穿正式套装
but others may require business attire.
如果你还困惑 就不妨穿着正式一点
If you’re in doubt, err on the side of dressing professionally.
第二步
Step 2.
不要假定任何评论将会从记录中消失
Do not assume any of your remarks will be taken “off the record.”
假定你所说的都是被引证的
Assume everything you say is subject to being quoted.
第三步
Step 3.
准备
Prepare.
尽力从信息提取出不多于三条重点
Try to distill your message into no more than 3 main points, and have those points clearly
当你和报告人说的时候 并将其牢记于心
in mind when speaking to reporters.
有支持你观点的统计数据
Have statistics available to back up your points.
充分了解相关的事实和数据 再谈论它们
Be familiar enough with relevant facts and figures to discuss them.
第四步
Step 4.
在采访中保持镇静
Remain calm during the interview.
如果有人问了一个使你沮丧或意料之外的问题
If someone asks you a question that upsets you or that you didn’t see coming, take a
在回答之前先停下来并深呼吸
deep breath and pause before answering.
第五步
Step 5.
不要为一些连珠炮似的问题深陷烦恼
Don’t allow yourself to get frustrated by a barrage of rapid-fire questions.
保持镇静 回答你要解答的问题 然后选择
Stay calm, finish your answer to the question you are addressing, and then select one of
其它问题中的一个来回答
the other questions to answer.
第六步
Step 6.
为给你采访的报告人准备一页你要做的
Provide reporters at the interview with a one-page summary of the points you want to
总结
make.
这可避免你被人错误引用
This will prevent your being misquoted.
然后回家 等着看6点新闻播出的采访
Now go home and wait for the interview to appear on the 6 o’clock news.
你知道1977年
Did you know In 1977,
戴维·弗罗斯特爵士采访了被弹劾的前总统理查德·尼克松
Sir David Frost interviewed former president Richard Nixon after he was impeached.
4500多万美国人观看了那个采访
More than 45 million Americans watched the interview.

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视频概述

主要讲解如何应对采访中遇到的问题,并通过具体的6个步骤来详细阐述

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https://www.youtube.com/watch?v=JA92JfpP6Uc

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