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如何通过Yelp广告拓展业务

How to Grow Your Business with Yelp Advertising

如何通过在Yelp网刊登的广告来扩展你的业务
How to Grow Your Business with Yelp Advertising.
每周 都会有成千上万的商家访问Yelp网 寻找当地的商机 因为
Every week, millions of people turn to Yelp when looking for a local business, because
Yelp网能帮助他们找到最佳的投资地点
Yelp helps them figure out the best place to spend their money.
Yelp网上的免费工具能增加业务在网上出现的频率 但为了真正吸引
Yelp’s free tools can enhance a business’s presence on the site, but to really attract
新客户 Yelp广告项目会把你的业务放到首页中心
new customers, the YelpAds program puts your business front and center.
你需要一个Yelp商业用户的账号
You will need a yelp business owner’s account.
步骤1
Step 1.
理解Yelp广告的作用 消费者利用Yelp寻找当地最大的产业时
Know how YelpAds work: When consumers use Yelp to find a great local business, they
他们一开始都会输入要查询的词条和地点
start by entering a search query, along with a location.
但你不能直接左右自然查询结果 其取决于某些因素
While you can’t directly influence the natural search results, which are based on factors
如用户的评价和距离 Yelp广告在用户评论上面展示
such as reviews and distance from the user, YelpAds provides the opportunity to display
商家的链接
sponsored links above them.
除了展示商家的搜索链接外 商家的业务信息也会最大程度出现
In addition to the sponsored search links, your business will also appear prominently
在Yelp网相关业务的页面上
on other relevant pages on Yelp.
你的Yelp广告出现在这些相关页面上 就是为了确保 要是客户寻找的业务跟你的类似
Having YelpAds in these places ensures that customers looking for a business like yours
他们很容易就看到你的业务信息
can easily discover _your_ business.
步骤2
Step 2.
发布广告 在Yelp网上可以选择任一广告预算
Build an advertising campaign; Yelp has options for every budget.
撰写广告 简略描述你业务的优势
To create your ad, just write a brief description of what’s great about your business.
你的广告页面还可以用来搞特价或者更新你的业务信息
Your ad space can also be used to promote a special offer or event for your business.
可以根据你想要的预算来设置每日限幅
You can set a daily limit that aligns with your desired budget
网友点击你的广告直接进入你的产品页面时 你才需付费
and you’ll only pay when someone clicks on the ad and is directed to your business listing.
你随时都可以停止发布广告或者编辑广告
You can stop advertising or edit the ads at any time.
Yelp能让这变得简单
Yelp makes it easy.
更多现有的选项能让你的业务概况更加详细
More options exist to enhance your business profile.
想要了解Yelp更全面的服务广告内容 其包括视频和专业
To learn about Yelp’s full service-advertising packages, which can include video and a dedicated
客户经理的信息 请访问Yelp广告网站yelp.com/advertising 或者拨打877-YELP-ADS
Account Manager, go to “yelp.com/advertising”:http://www.yelp.com/business/advertising or call 877-YELP-ADS.
步骤3
Step 3.
什么都不用做 轻轻松松就可以从商户数据表中查看到广告的成功
Sit back, relax, and track your campaign’s success from the business owner dashboard.
你知道艾克餐馆(美国旧金山一家饭馆)在Yelp的广告有多么成功吗
Did you know YelpAds was so successful for Ike’s Place, a San Francisco eatery, that
现在他们生意好到 需要客户提前电话订购三明治
they now recommend customers call ahead for “sandwich appointments.”
今天 就在Yelp网上扩展你的业务吧
Grow your business with the Yelp today
请访问yelp.com/advertising这个网址或者拨打877-YELP-ADS
Go to yelp.com/advertising or call 877-YELP-ADS

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视频概述

看如何在Yelp评论网站上发广告,并通过广告来获得销售上的成功

听录译者

收集自网络

翻译译者

Nacy廖

审核员

W

视频来源

https://www.youtube.com/watch?v=yj1wkgwkZ0s

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