We’ve all heard the phrase “the fortune is in the follow-up.”
Why then do we have stacks of business cards
lying around our office
and we are doing NOTHING with them?
Shame on us!
So today, I want to share 3 ways
to follow up with people after you go to an event.
After we attended a networking event, we are excited.
We met some great people,
we might have even talked to some of them about
potentially working together, or collaborating on a project.
But then we get back to our office, and what happens?
We get back to our day to day grind and routine
and everything that we are doing,
and we put those people to the wayside and we never follow up.
Think about all the opportunitythat is lost. Totally lost
just because we are not following up with people.
So today, I wanna share three ways
to creatively follow up with people, and make it
a little bit more fun to inspire you to have
more of a follow up strategyafter you attended an event.
The first one is my favorite: share some social love.
So after you meet someone at an event, go hop online
and check out where they are on social media.
Maybe they are really very active on LinkedIn,
or maybe Twitter is their choice of social network, or Facebook.
Wherever they are, see if they are creating content,
what kind of things they are posting.
This way you have an opportunity to not only get to know
who they are a little bit better but you also get to
share that love by liking, commenting, sharing.
Especially for those of us who are creating content for their business,
it’s so nice when you know that somebody actually cares enough
to check out some of the work you are doing.
And then especially if they like it, to actually like it
and share it and share it and comment.
So that is a great way to let people know,
hey, it was wonderful meeting you, and I am interested in
learning more about you and how we can potentially collaborate.
No.2, and this might put you a little
outside your comfort zone, is to record a personalized video
for that person. Of course we can all send emails
and texts and call someone. But how special when someone
feels to get a video for you, saying:
“Hey, it was so great meeting you. I really enjoyed
our conversation about X. I can’t wait for us to connect
and see how we can potentiallywork on something together.”
And No.3, invite someone to a virtual coffee.
This makes it really easy for them, and for you
to connect and meet. So how often have you gotten an email
from someone that you met in an event who wants to
do coffee, or dinner, drinks, lunch,
whatever. Well, that’s all willing good but
but our time is really limited so we have to make sure
we are making the best use of it.
So it might not make sense to go and have a
2-hour lunch or whatever it is, to see if
it might make sense to work together.
Instead, it’s really to say yes to a virtual coffee,
which is essentially just, getting on Skype or Zoom
and doing a video chat. This way you get to
“hey, if you enjoy some coffee, tea,
whatever your drink of choice”
and then you get to discuss how you might be able to
work together, collaborate on something, or
refer business to one another.
Remember, the fortune is in the follow-up,
and if you are taking time out of your day
to go to networking events, definitely create a plan
to also follow up with these people.
Networking is a long-term play. You want to start
building relationships with everyone.
So it’s all about following up with them,
not only to see if you can do business together,
but also to start to build that relationship, so that
you can potentially collaborate in the future or even
refer business to one another.
How do you follow up with people after attending an event?
I would love to hear your ideas and your great tips.
So comment below, and let us know.
Before I go, I love sharing my favorite book
and one that is perfect for this topic at networking.
It’s “Never Eat Alone” by Keith Ferrazzi.
He is an incredible networker and entrepreneur
and I think you will really enjoy this book if you wanna become
a better networker and relationship builder, in general.
I shared the link below, so you can check it out.
I hope you found this video helpful. If you did,
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